Festival of Imagination launches in Selfridges

Selfridges is launching a store-wide campaign this month, entitled ‘The Festival of Imagination’.

Inspired by founder Harry Selfridge’s mantra, ‘Develop imagination, throw away routine’, the campaign has been devised by Selfridges’ Creative Director, Alannah Weston. It incorporates an ‘Imaginarium’ amphitheatre designed by famous architect Rem Koolhaas, shop windows dedicated to ‘imagineers’ and The Imagine Shop.

The Imagine Shop features pioneering technology products, a preview of the future of shopping by Dezeen and contributions from 19 Greek Street.

19 Greek Street is a Soho-based collective, describing itself as ‘London’s hub for international contemporary design’. Based in a Victorian townhouse, 19 Greek Street acts as a gallery and consultancy. Its contributions to The Imagine Shop include ‘Dandelight’ and ‘Chubby Coat Hangers’.

The campaign opens in-store on the 16th January and runs for over five weeks. Take a look at all the events on offer here and tell us if you’re going along to the Festival.

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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