Open the door to a new city in Paris

Railway company SNCF created this ad campaign that sends pedestrians to other European cities – simply by opening a door.

This campaign was facilitated by scattering a series of doors with the names of European cities on them around Paris.

Once opened the doors displayed real-time events happening in those cities.

This fun campaign gave French pedestrians the chance to have their portrait sketched in Brussels, watch a mime performance in Milan and much more!

Take a look at the campaign in the video below, and tell us if you would like to find these doors in a city near you!

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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