Content marketing on the rise!

New statistics, published by Brightcove, have shown that a massive 93% of B2B marketers in the US are now using content marketing.

These statistics won’t come as a huge surprise to experienced B2B marketers who will have seen a new plethora of social channels open in the last decade that make social engagement easier than ever.

These statistics demonstrate that B2B marketers are using content to proliferate social engagement and grow larger followings, central to this marketing philosophy is relevant and interesting content that gets people talking!

The research also shows that marketers who utilise content do so predominantly for three main aims; firstly to increase brand awareness, secondly to generate leads, and lastly to maximise customer acquisition.

So it would seem that content is becoming an ever more critical component of contemporary B2B marketing strategy.

You can see more of this research on the B2B Marketing website here.

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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