Chipotle tackle industrial food production using animated ad


This excellent advert from Chipotle entitled “The Scarecrow” uses a recipe of celebrity covers of a famous song, stunning long-form animation and a strong environmental message to create an effective and memorable campaign.

This is another grand statement from the restaurant chain Chipotle about the world of industrial food production.

They have also created a free, arcade-style adventure game for the iPhone and iPad to engage with their audience, which you can download here

Chipotle worked with Fiona Apple, CAA Marketing and the Oscar-winning animators at Moonbot Studios to create this lovely and touching advert.

Watch the advert below and tell us what you think.

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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