Jackie Chiles sues the bears!

Sue the bearsSeinfeld’s Jackie Chiles sues the bears in a new Jim Beam campaign promoting its new honey-flavoured whiskey.

In the video Chiles receives a call from Jim Beam, who tells him about the new flavour but also shares his concern that bears could steal all the honey. To save the honey (whiskey) Jackie Chiles must act.

This clever and funny advertisement created by Edelman presents a serious case using humour. It aims to raise awareness of the plight of the honey bees with a totally absurd story and with an even more absurd lawyer.

Watch the video below to learn what Jackie did and join the discussion on Twitter: #suethebears

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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