Is social media working?

Social MediaThis post was written by The Think Tank’s PR Director Samantha Dawe as part of our ongoing sponsorship of B2B Marketing’s PR Knowledge Bank.

The PR industry magazine PR Week cites Bruce Daisley, UK sales director of Twitter, as commenting at the recent Adobe summit that too many brands are using social media campaigns because they are cool rather than as a marketing platform with clear objectives. Hear, hear Bruce.

It reports that Daisley said too many campaigns have been rushed through in a bid to increase fans and followers.

In the same issue (3rd May 2013), PR Week reports the Twitter has signed its biggest advertising deal to date with Starcom MediaVest, who’s clients include P&G, Microsoft and Coca-Cola. As well as access to data and new products, they will potentially receive “preferred advertising slots”.

If you listened to WPP’s Sir Martin Sorrell being interviewed a few weeks ago on ‘social media’ he was definitely in the “Twitter is more for PR” camp…

What are your views?

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: