IBM’s ‘smarter cities’ campaign
June 12, 2013 Leave a comment
As part of their ‘smarter cities’ campaign, IBM has produced some clever and useful billboards.
Providing a ramp to help get heavy luggage up stairs, a shelter from the rain or even a bench to sit on, the new poster campaign, created by Ogilvy & Mather France, has been created with the belief that cities should be designed with the needs of those that live there in mind.
The aim of the smart furniture is to encourage forward thinkers and local leaders to make their city smarter and therefore better.
Watch a video for the campaign below.