Scrabble points equal Wi-fi minutes in Paris

Scrabble In this age of smartphones, tablets, emails, text messages and instant messaging, one thing has become slightly neglected: spelling.

To try and address this, at least in part, Scrabble and Ogilvy Paris have created wi-fi hotspots in areas that normally have no internet connection across Paris.

The catch? You have to earn your time by playing Scrabble. Given some letters users must create a word, the higher the scrabble score for the word, the more wi-fi minutes they get.

A clever idea to promote proper spelling, Scrabble and remind people of the fun they can have with words. Take a look at the video case study below.

Scrabble WiFi – Case Study from Ogilvy Paris on Vimeo.

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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