The colours of marketing

Colour infographicWhen branding a company or product a lot of thought needs to go into the colour used as it has been proven that certain colours provoke certain psychological responses.

For example, most fast-food chains use red to provoke hunger, whilst luxury brands will tend to use black, gold, silver or white to convey a feeling of sophistication.

These and other reactions to different colours are highlighted by the infographic to the right.

Featured on PR Daily, the infographic was produced by CertaPro Painters, possibly a marketing ploy of their own.

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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