Ad turns magazines into WiFi hotspots


Microsoft AdWiFi routerIn a recent issue of Forbes magazine Microsoft ran an ad about their latest product, Office 365. In a limited number of magazines there was a  surprise for the reader, a WiFi hotspot, courtesy of T-Mobile.

The ad contained a wireless router that would provide 15 days of free WiFi, the router would last for two to three hours per battery charge.

The premise is that Office 365 is a use-anywhere version of Microsoft’s Office software, allowing people to work on documents where-ever they are. 

A clever but costly stunt.

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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