Goat is new brand ambassador for Mountain Dew

Mountain Dew GoatMountain Dew GoatMountain Dew has released a new and strange ad featuring the star of a recent viral craze; the goat.

The viral craze in question was the funny but slightly disturbing “Goats yelling like humans” which was then mashed into a number of pop songs.

Thankfully this ad doesn’t feature any singing, but the goat is screaming like a human, although more like an irate customer than a pop star.

The American commercial is directed by Tyler, The Creator, the leader of hip-hop collective Odd Future, and he also produces the vocal talents for Felicia.

Not completely sure what the messaging is here but the crazy nature of the advert is in line with what the company normally produces and it promises sequels.

Watch the advert below and let us now what you think

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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