Long live paper

le treflele treflele trefleIn a clever add by French toilet paper company Le Trèfle, the fight between paper and digital reaches a pivotal point.

In the spot a married couple are depicted with the husband constantly trying to prove that his tablet is better than traditional paper, for drawing, doing sudoku and reading books. However his wife gains the upper hand at the end of the segment when the poor man is left on the loo without any paper.

Clever and funny from Leo Burnett Paris, have a watch below.

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The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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