Mobeam advert is a crazy musical

MobeamMobeamMobeamSan Francisco based start-up company Mobeam has patented technology that will allow barcodes to be scanned from Smartphone screens at checkouts.

The point-of-sale possibilities are endless for coupons and other far more fun advertising promotions. Plus, it is better than replacing every checkout scanner in the world.  

To promote the technology, Portal A created this heavily Auto-Tuned supermarket musical, in which a frustrated cashier bursts into song over the wonders of Mobeam. It includes an obligatory rap, a talking fish and a dancing janitor. The video is silly in the extreme.  

This however is not an app you can download, it is a technology targeted at business to add to their apps. The reason for this? Modern phone screens are too high definition for normal barcode scanners to read, so the technology sends signals via an LED to the scanner to ‘trick’ it into thinking it is reading a normal barcode.

Whilst the technology will only appeal to developers and advertisers, the video will appeal to everyone. Watch it below.

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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