Counting with fingers takes a new meaning

Walking DeadWalking DeadIn a new publicity campaign, Leo Burnett Toronto has created a count down for the start of the new series of popular zombie TV series “The Walking Dead“.  

They have installed a hoarding in Toronto Union Station, featuring two zombie hands, that countdown to the start of the new series. To add to the gore, when a day passes a finger is physically removed from one of the hands and left there to “rot”. The company also arranged for some actors to dress up as “walkers”, the name the show gives to the zombies, and wander around the station on the Wednesday whilst chained to cement blocks. They also gave away t-shirts and set up a competition via Twitter to win one of the digits from the hands.

This is a great bit of fun and will have an impact but alas it could put a few commuters off their breakfast.

The show starts again in Canada and the US Sunday 10th February, and in the UK on Friday 15th February.

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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