A brand identity for a new way to power LED lighting
December 30, 2012 Leave a comment
The Think Tank was recently appointed to develop the brand identity and launch a new way of powering and controlling LED lighting from a start up company, Isotera.
The challenge was to develop a clear identity and messaging that allowed audiences to gain a quick understanding of what the company offered whilst explaining a completely new concept in installing LED lighting.
We worked with Isotera to develop their brand values and positioning and then created an identity that represented these and communicated the core offering of the business. The Think Tank developed a marketing strategy to bring the new product to market and launch the brand combining Press Relations, Direct Marketing and Events.
The initial response to the launch of this innovative new system has been very positive and it is set to change the way LED lighting is installed both in the UK and beyond.
for more information please view their temporary website here. A new website will be launched early in the new year.