Google Analytics ridicules online retailing in new clips

Google Analytics ecommerceIn an attempt to demonstrate what poor website design can do to an ecommerce site Google Analytics has developed a series of film clips that replicate the online experience in real life.

We think that everyone will recognise the annoying sales tactics that online retailers now employ but surely this is the pot calling the kettle black?

The clips encourage web site owners to use Google Analytics to learn more about their customers habits. The only reason is to target products at customers and thus sell more – exactly what the clips are ridiculing.

Are we missing something here? If so, please enlighten us.

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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