Formica joins forces with Material Lab at 100% Design

Formica at 100% DesignAt this year’s 100% Design, (19 – 22 September 2012, stand E360, Earls Court) Formica Group has partnered with design resource studio Material Lab to create a unique pop-up gallery showcasing its latest innovative surfaces and materials.  

“Both Material Lab and Formica Group believe that being able to see, touch and feel materials is key to the design process as architects, designers and specifiers need to understand how their vision can come to life through the selection of materials,” says Simon Wild, European Marketing Director at Formica Group.  

The Material Lab pop-up gallery features Korten from the DecoMetal® range, AR Plus® High Gloss Laminate and also the latest addition to Formica Group’s product portfolio, Formica® Magnetic Laminate.  

The rich tones and intriguing surface relief of Korten evoke the look and feel of one of the favourite materials of modern architecture, corten steel. The handmade design incorporates iron particles, which make each individual sheet unique, creating a strong visual statement for any project.     

To find out and see more get along to 100% Design this week.

Click here for more info.

About thinktanklondon
The Think Tank is a full service integrated marketing agency based in London providing a complete range of marketing services to the B2B sector.

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