March 17, 2015 Leave a comment
A new documentary that goes behind the scenes of successful YouTubers has been launched.
The Creators, premiered last week by The Drum, stars famous vloggers such as Zoella and twins Niki & Sammi.
The 30 minute film was shown at the Curzon Soho cinema to marketers and agency executives, who were eager to learn more about the impact of the online platform and its stars.
Anomaly London executive creative director, Alex Holder, commented on the phenomenon: ‘for any brands talking to young people, YouTube needs to be part of the answer’.
Being authentic, providing regular content, and working on charisma is some of the advice that the vloggers give in the documentary.
Find out more about YouTube’s impact on brands here and tell us if you follow any vloggers.