Warhol digital art discovered on floppy disks


A collection of digital artwork by legendary artist Andy Warhol has been rediscovered after nearly thirty years.

In 1985, Warhol used an Amiga computer to demonstrate its graphic design software, saving his experiments on floppy disks which were kept in the Andy Warhol Museum’s archives.

The art was long-forgotten, until artist Cory Arcangel found a YouTube video of the Amiga product launch and started an investigation into the lost disks.

Twenty eight digital images, including a recreation of Warhol’s iconic ‘Campbell’s Soup Cans’, have been successfully restored.

Find out more about the art here and tell us what you think of Warhol’s digital designs.

LEGO in numbers


Did you know that over 500 billion LEGO bricks have been made since 1958? This fact and more have been revealed by a YouTube channel in a fun new video.

Alltime Numbers’ gives a variety of interesting statistics about the popular toy, including how many hours have been spent playing with LEGO, the company’s history, and the location of all the LEGOLANDs in the world, demonstrating the bricks’ universal appeal.

Watch the video below to discover some LEGO trivia and let us know if you know any other unusual facts about the iconic toy.

YouTube gains British Pathé archive


British PathéBritish Pathé has entered into an historic partnership with YouTube, which means its entire archive will be shareable for the first time.

The company, which documented news and events from 1910 to 1976, is also working with Mediakraft Networks to distribute the 85,000 videos in the archive.

British Pathé covered world-changing events in the 20th Century, including the World Wars, Emily Davison’s death at the 1913 Derby and the start of teenage pop culture.

The CEO of British Pathé, Roger Felber, said: “We have found the best conditions to ensure that our archive content will continue to act as a pioneer in moving images and retain its heritage for future generations.”

Take a look at the British Pathé website here and let us know what you think about the company’s latest move – is it time to open up the archive?

The best April Fools of 2014


April Fools 2014April Fools presents companies with a unique opportunity to communicate with their audiences in a more light-hearted way, and this year was no different, The Drum has compiled a list of some of the top April Fools videos of 2014.

Once again, this year did not disappoint in terms of creativity, with a number of companies jumping at the chance to create some funny content.

From square eggs, to a yeasty new soft drink from Vegemite, Malibu even pitched in with their ‘plans’ to launch the world’s first mobile tasting app which would let you taste cocktails by licking your phone screen!

But perhaps the best offering came from YouTube, who released a video claiming to be secretly behind viral trends of the past – and even showcasing what they intend to be the trends of 2014!

See YouTube’s video below, or take a look at the rest here, and let us know which is your favourite.

‘Rise of Social Media in E-commerce’


MobStac has released a new infographic highlighting the importance of social media in e-commerce.

The infographic reveals some interesting facts, such as how many social media users have purchased a product online after sharing it on a social network.

It also offers tips for e-commerce businesses looking to broaden their social media reach, including how to use different channels, such as Facebook, YouTube and Pinterest, to best effect.

Take a look at the whole infographic here – do you trust a brand more if it has a social media presence?

Hilarious Poo-Pourri advert


You might think it would be difficult to advertise a toilet spray, however Poo-Pourri have done just that with this hilarious video advert.

The video features a contrast between a young and elegant actress speaking in a most ‘proper’ way, with a shockingly crude script.

The advert has been a massive success – having already had more than 10 million views on YouTube!

So it would be natural to expect this toilet spray to become a common fixture in a bathroom near you.

Take a look at the video below, and order yourself some Poo-Pourri spray here.

Skittles video encourages you to break figurines


Skittles advertSkittles has released a new video on YouTube that has an added quirk.

The video is an interactive advert, so once the main spot finishes you can click on it and get some additional footage. Whilst the idea of having interactive videos isn’t new normally you just click through to a new video, this one has the footage all in one video.

Quirky and clever, the only down-side is that it doesn’t seem to work on embedded videos.

Watch the main ad below and click here to access the YouTube version.

Kmart continues down the almost rude route


Big Gas savingsAfter their ‘Ship my pants’ advert, Kmart and agency DraftFCB have created a new borderline ad.

This time promoting fuel prices, they use American expressions to create a rude sounding commercial with their ‘Big Gas Savings’ spot.

Perhaps not as funny as the previous advert, mainly as you have an idea what to expect, but it still has some funny moments and does lead you to wonder where can they take this next. 

Watch the advert below.

The 6 most excruciating interviews


Bruce Willis InterviewUltimate Warrior InterviewThe Guardian has featured on their blog a list of 6 of the most excruciating interviews, after one of their journalists had a bit of an awkward encounter with Ginger Baker.

The list features some you may remember and some you may not, including some deathly silences, awkward moments and scathing attacks, all sourced from YouTube.

Featured in the list is Bruce Willis on the One Show, wrestler the Ultimate Warrior being interviewed by Arsenio Hall, Clive Anderson interviewing The Bee Gees and David Blaine being interview by Eamone Holmes.

Take a look at the full ist here and see them for yourself.

Strange Windows 8 videos found


Training CampA collection of strange adverts promoting Windows 8 have emerged on the Internet. The videos, called ‘Training Camp’, are meant to highlight the capabilities and features of the Operating System.

The videos, which were originally made for the Asian market, first appeared on Microsoft’s general YouTube channel by mistake, but now are openly being shared.

Watch the unusual series below.

ThingLink lands on Facebook


This week interactive image platform ThingLink officially hit Facebook. Already available for use on Twitter since November, the platform allows users to embed links to anything, meaning that you can link an image to a website and the person viewing it would not have to leave their Timeline.

The images work by having anchor points embedded on them, when a user hovers over that point they get information and with a click, they can open YouTube videos, audio clips, other websites and virtually anything else that would previously have been linked to in the description.

This could open up new avenues for brands, marketers and general users providing interactive images that will have more impact than normal posts might.

Whilst this isn’t the first interactive image brand to launch their services on Facebook, Stipple launched on the network back in January, it does show a growing trend for people and brands trying to improve the level of engagement they have with their followers. One company to already try it has been Doctors Without Borders with this post.

The platforms reps have said that since it launched on Twitter, engagement on posts was increased, with some up by five times, so the scope seems to be there for it to do well on Facebook.

Is interactive imagery the next step for social marketing? Let us know what you think.

Kmart ad borders on profanity


KmartKmartIn an unusual stance, American chain Kmart has released an ad on YouTube that plays on a certain phrase. The idea of the advert is to promote the concept of having your purchases delivered to your door direct from the store, including clothing and furniture.

The concept, created by DraftFCB Chicago, uses American colloquialisms of shipping instead of delivery, and of course pants instead of trousers.

Whilst only currently being shown on YouTube, the video has in a short time gained close to 10 million views, which could be enough for the company to decide to give it some air time on main-stream television.

The whole add is very much a clever play on words, all the while bordering on profanity, so be careful about putting the volume too loud!

Take a look at the ad below and let us know what you think.

Sheep breaks away from the herd for new ad series


Sully the SheepSully the SheepSully the SheepSully the sheepCorona Light has produced a series of new ads with an unusual spokesperson; Sully the Sheep.

The character Sully first appeared in a spot for the brand last year, called “Stan“, where he was part of a dream sequence, however his brief cameo was a hit with YouTube viewers and so the team at Goodby, Silverstein & Partners decided to produce four 15 second videos making him the star.

Take a look at how he gets on below.

Google Glass is here.


Google GlassGoogle GlassRecently Google gave developers the chance to get their hands on a pair of Google glasses, called Glass, or more importantly, access to the API which allows apps to interact with them. 

They also set up an oppurtunity for  “creative individuals”  to trial the glasses via a campaign on Twitter and Google+, called Project Glass.

Using the hashtag #ifihadglass they are looking for people to give a reason why they should be the first to get their hands on the glasses in 50 words or less, however the winners will still have to fork out £1,500+tax for the privilege.

To encourage people to enter Google has released a video on YouTube which shows how Glass can be used, inclduing the voice operation, which uses the line “OK glass” to begin a command; i.e. “OK glass take a picture”

The video also highlights the sort of tasks you can perform with Glass, from text messaging, video calling, photo taking to searching Google and finding a location on a map. There is also an automatic-picture-taking mode, which takes pictures at preset intervals.

The glasses are the next step in wearable technology, allowing the user to record everything they do, as well as interacting with others via video, although the headset doesn’t actually have lenses in front of your eyes, just a small screen (viewable via a mirrored glass block) above and to the right of the wearer’s right eye. Whilst not the only wearable technology in development (other companies including Microsoft has been developing their own versoin of Glass), the Google Glass is the one closest to completion, having first been announced last year, and featured in our blog last April.

Find out more at the Glass Website and watch the video below.

Dumb way to die


Dumb ways to DieHaving recently featured a flight safety video on our blog we could not resist this public safety information animation for Melbourne Metro.

They wanted to point out some of the mindboggling acts of stupidity on and around their network that could have had fatal consequences. McCann turned to musician Ollie McGill and animator Julian Frost to create this memorable animated short called Dumb Ways To Die.

With 21 million views on YouTube it seems to have been popular.

Enjoy!

Amazing YouTube stats in an animated video


Google data arts and digital production company Punk & Bulter have taken some pretty amazing stats and turned them into an animated film demonstrating the volume of video being uploaded onto YouTube. Apparently one hour of video is uploaded every hour.

A bit of fun but some interesting stats.

 

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New Old Spice Advert tells men to “Smell Better Than Yourself”


Old Spice is back with another unique advertisement. This time the scents of Old Spice turn embarrassingly normal guys into face model champions who smell like adventure and fine cutlery, encouraging men across the world to “Smell Better Than Yourself.” See the video below or click here

Written Word Speaks Volumes for the Brand


New research suggests that ’likes’ and clicking links online are not enough to ensure long-term sales. Brands need to get people typing comments and more involved with content if they are to turn them into actual customers.The consumers who most actively use branded social media content are the ones most likely to maintain a relationship with those brands in future, claims new research for Marketing Week.

Seventy-eight per cent of people visiting and interacting with a brand’s Facebook page are likely to continue the relationship by visiting its website or considering it for purchase. Just thirty-four per cent of the people who say they are unlikely to interact with a brand’s social media presence on Facebook are likely to do the same.With the role of social media under question, Starcom MediaVest Group’s strategic development director Jim Kite explains: “The deeper the interaction with social media, the greater the likelihood of moving the consumer from enquiry to brand preference.”

The research draws on a study using a representative sample of 6,000 regular Facebook, YouTube and Twitter users in June. They were asked to spend several minutes interacting with content on brands’ Facebook and YouTube pages in product categories where they had already registered an interest. Respondents were asked to participate in activities requiring a range of involvement, from watching videos, posting comments, playing games and following brands on Twitter or tweeting about them.

The study claims that it is not just being aware of brands on social media platforms that leads people to continue that relationship or buy goods. It is the level of interaction or “doing something” with branded content that has a bearing.

To read the full article visit Marketing Week

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Research suggests that video content increases press release usage


A recent newsletter that the Think Tank PR team received contained research showing that a press release with video content is three times more likely to be published. And that started a discussion in the team.

The research was based on a sample of 124 news releases that included related video content that were distributed and tracked by RealWire during the period September 2010 and July 2011. The combined editorial and blog coverage these releases achieved was compared to the results of 965 news releases that didn’t include video content.

Adam Parker, RealWire’s chief executive, commented: “The coverage analysis implies that including video content with a news release dramatically increases its impact. In part this may be related to its ability to make your story stand out and at the same time provide another form of content for people to find and share in relation to it. Certainly with YouTube being the second most popular search engine it is not surprising that in over 94 per cent of the releases studied that included video, PROs opted to host their related video on a social media sharing site and then embed the content in their release page.”

However Parker is not convinced that this is the whole story. “Another reason for the enhanced coverage could be that video content often seems to accompany news releases that are broader in interest and more conversational in nature compared to the majority of corporate announcements. This suggests that it isn’t simply the act of adding a video that potentially leads to improved coverage in many cases, but also the nature of the underlying story itself.”

And therein lies the key – to misquote a phrase “it’s the story stupid”. While we now need to consider with each story or announcement the possibilities of bringing it to life using all available channels and techniques, it’s still a matter of judging what the right channels are to best get the specific message across, and of course combining that successfully with content.

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