Now you can play ‘Dumb ways to die’

May 31, 2013 Leave a comment


dumb ways to die gamedumb ways to die gameFollowing on from the success of its ‘Dumb ways to die‘ campaign for Melbourne Metro, McCann Australia has produced an iPhone and iPad game built along the same idea.

The game, developed in collaboration with local developer Barrel Of Donkeys, has been the No. 1 free app in Australia for a week, and is charting in 79 other countries.

The concept of turning the viral advert into a game was to continue to encourage younger people to be careful around trains, and avoid dying in a dumb way, as you try to save the characters from the video from their fate.

The game is free from itunes.

Filed under Architecture Tagged with , , , , , , , ,

New Audi ad goes where no add has gone before

May 17, 2013 Leave a comment


audi adIn a new advert Audi has brought together two actors who have played the same character. Both Leonard Nimoy and Zachary Quinto have played Spock in the Star Trek movies, with Nimoy portraying the character in the original series and movies and Quinto taking the reigns for the new ‘rebooted’ movies.

So it comes as no surprise that Audi is asking the question, which Spock is better? In the advert we see the two playing chess online, then a new challenge is laid down.

The commercial is comical, showcasing their latest car, but drawing on some past achievements of Nimoy with an interesting ending.

Created by the same team that produced the viral dollar shave club commercial, Paulilu and agency PMK*BNC.

Watch it below.

Filed under Architecture, Marketing Tagged with , , , , , , , , ,

Irn-Bru penguins invade Russia

May 7, 2013 Leave a comment


Irn Bru AdIrn Bru AdIn an attempt to increase their market share in Russia Irn-Bru has created a new campaign involving penguins.

The campaign for the soft drink, which was released in Russia back in 1998, currently comprises of two videos.

The videos show the penguins getting up to no good in a shopping centre and underground rail station. The campaign is similar to the ‘Gets you through’ campaign currently running in the UK.

Take a look at the wacky videos below.

Filed under Marketing Tagged with , , , , , , ,

Renault gives speed dating a new meaning

May 2, 2013 Leave a comment


Speed DatingIn a new video from Publicis Brussels, we see a new style of speed dating. The ad has been made to promote the new Renault Clio RS.

In the video we see a group of people attending a speed dating event, only for one guy to be left without a date, see what happens when he is taken outside to meet Caroline.

Watch the video below.

Filed under Marketing Tagged with , , , , , , , , ,

Evian’s dancing babies make a comeback

April 24, 2013 Leave a comment


EvianEvian is back, and so are its dancing babies.

The bottled water company’s adverts have become synonymous with dancing babies since 1998, working along side their slogan of “live young”.

This new ad, created by BETC Paris, see’s adults catching their reflection and seeing themselves as a baby, a dancing baby.

Whilst this is in no way as entertaining as the previous outings for the talented tots, it has it’s moments.

Watch it and the previous ads below.

Filed under Marketing Tagged with , , , , , , , , ,

Why men need their own shampoo

March 28, 2013 1 Comment


Dove men+ careDove men+ careDove men+ careIt appears that in Brazil  using a woman’s shampoo can have strange side-effects, at least that’s what we gather from this ad for Dove Men+ Care made by Ogilvy & Mather Brazil.

In this humorous commercial see what happens when a work colleague uses the wrong shampoo.

Definitely an odd one but worth a worth below.

Enjoy!

Filed under Architecture, Marketing Tagged with , , , , , , , , ,

Long live paper

March 19, 2013 Leave a comment


le treflele treflele trefleIn a clever add by French toilet paper company Le Trèfle, the fight between paper and digital reaches a pivotal point.

In the spot a married couple are depicted with the husband constantly trying to prove that his tablet is better than traditional paper, for drawing, doing sudoku and reading books. However his wife gains the upper hand at the end of the segment when the poor man is left on the loo without any paper.

Clever and funny from Leo Burnett Paris, have a watch below.

Filed under Architecture, Marketing Tagged with , , , , , , , ,

Heineken takes interviews to the extreme

March 13, 2013 Leave a comment


Heineken CadidateHeineken CandidateHeineken CandidateInterviews can be stressful at best, but preparation is everything. That is however unless you were interviewing for Heineken‘s internship.

The company decided that they didn’t just want someone who answered the right questions, they wanted someone up to the challenges that would lie ahead so they put the interviewees to the test.

During the course of the interviews the candidates were subjected to hand holding, fake heart attacks and fire alarms.

The one who kept their cool was voted for by the Heineken Internet community and the winner was taken to a Champions League game to represent the brand, having their success broadcast at the Juventus v Chelsea game on the 20th November 2012.

A great strategy for weeding out the chaff in the interview process or a very clever viral marketing campaign?

Watch the video below and choose for yourself.

Filed under Marketing Tagged with , , , , , , , ,

Zombies swarm around hastag

March 8, 2013 Leave a comment


Walking Dead adThere are two things that seem to work well in advertising; zombies and reverse psychology.

With this in mind the Darewin Agency created a social media campaign for ‘The Walking Dead‘ in France for the TV channel NT1. They urged viewers not to use the hashtag #walkingdeadNT1 as it was ‘contaminated with a virus’. Those that did were then stalked by online zombies.

This clever ploy started with ads on the website that led to people trying it out to see what happened, obviously this then led to them telling others to use the hashtag to gain their own zombie followers. They also introduced this to Facebook, with zombies commenting on posts where the hashtag was used.

The final result was 30,000 users being “attacked” by zombies in less than two weeks, with 550,000 impressions tallied, and most importantly for the TV channel, viewers ratings were up.

Another clever marketing campaign for the TV series, that some may feel doesn’t need marketing. Watch the campaign video below.

Filed under Marketing Tagged with , , , , , ,

Drama returns; this time to Dutch Town

January 28, 2013 Leave a comment


TNT red buttonTNT push for DramaTNT add drama bannerTNT is at it again following the launch of their TV series and movie channel in Belgium, which we featured in April of last year. TNT is launching in Netherlands this time, so once again agency Duval Guillaume has placed a red button in a quiet market street, encouraging people to press it to ‘add drama’.

Once the button is pressed, they are confronted with a choice of colours, kidnapped  and then dumped into the middle of a riot with a guest appearance by Elvis.

Definitely one to watch to beat those Monday blues.

Filed under Design Tagged with , , , , , , , ,

Is Father Christmas Dead?

December 9, 2012 Leave a comment


Dead Father ChristmaaDesign studio Beyond has created this short animated film as a Christmas card to their clients.

This is certainly not one to watch when the children are around and it adds a new meaning to ‘Bah Humbug’! A hint to its content is in the name ‘Dead Father Christmas’.

Filed under Film Tagged with , , , , , ,

How to kill a moustache

December 3, 2012 Leave a comment


How to kill a moustacheWith Movember having come to an end are you are struggling to get rid of that manly stubble on your top lip? If so then this is the video for you.

Very funny, and worth a watch even if you have not got a moustache, ‘How to kill a Moustache’ helps you through those difficult minutes pre and post removal.

Filed under Film Tagged with , , , , , ,

A very crowded sky

December 3, 2012 Leave a comment


Flight FilmTake a look at how every flight landing at San Diego International Airport looks like when compressed into 30 seconds.

This film by Cy Kuckenbaker is of course a composite but it is quite fun to watch – especially towards the end.

Imagine what this would look like if it was Heathrow Airport.

Filed under Film Tagged with , , , , ,

The corner shop comes to life with Red Stripe

December 2, 2012 Leave a comment


Red Stripe StuntRed Stripe Promotional StuntThis stunt for Red Stripeby ad agency KesselsKramer (along with Stinkdigital director Greg Brunkalla and creative technology consultancy Hirsch&Mann) popped up in a convenience store in East London.

They rigged up loads of products in a corner store to suddenly start dancing and making music whenever a customer picked up a Red Stripe from the fridge.

It a great bit of fun but knowing these types of stores well the late night crowd may get a bit freaked out!

Filed under Design Tagged with , , , , , , , , , ,

Dumb way to die

November 24, 2012 1 Comment


Dumb ways to DieHaving recently featured a flight safety video on our blog we could not resist this public safety information animation for Melbourne Metro.

They wanted to point out some of the mindboggling acts of stupidity on and around their network that could have had fatal consequences. McCann turned to musician Ollie McGill and animator Julian Frost to create this memorable animated short called Dumb Ways To Die.

With 21 million views on YouTube it seems to have been popular.

Enjoy!

Filed under Design Tagged with , , , , , , ,

Cutting through the marketing BS

November 11, 2012 Leave a comment


Adobe cutting through the marketing speakCutting through the marketing buzzwords, Adobe have created this entertaining film clip where they try to persuade marketing execs and creatives to cut through the BS and use plain speaking.

This is something that we pride ourselves in at The Think Tank. Taking a look at the ‘big picture’ and ‘thinking outside the box’ is right up our street.

Whoops, slipped back into jargon.

Enjoy!

Filed under Marketing Tagged with , , , , , , , ,

Humorous flight safety videos from Delta

November 6, 2012 2 Comments


Delta AirlinesFor anyone that has seen too many in-flight safety presentations and has experienced the non-inflating life-jacket then these two new safety videos for Delta Airlines might put a smile on your face.

They are serious in parts but also include many humerous visual gags that will keep your attention.

Great work but have to ask whether this distracts from a serious safety message for those that haven’t seen it before.

Enjoy!

Filed under Marketing Tagged with , , , , , , , ,

Make your video go viral

November 5, 2012 Leave a comment


Viral VideoWant to make your video go viral then maybe you need to contact Buyral, a new clicking service that guarantees to make you video top the charts.

Innovators in getting children, interns, the elderly and an increasingly complex array of machines to click furiously, see how they do it here in this great video – that has also probably gone viral.

Filed under Marketing Tagged with , , , , , , , , ,

Not for the faint hearted

October 27, 2012 Leave a comment


LG Viral AdDo you have a phobia about lifts? Do you take the stairs just in case? 

If so then this video will definitely not help.

This is the latest viral ad from LG, ‘So Real its Scary’, which has probably put a few unsuspecting lift users in therapy.

Filed under Film, Marketing Tagged with , , , , , , , , , , ,

From mono to colour

October 24, 2012 Leave a comment


Mono to ColourHere’s a fun video by film maker Eran Amir.

From Black and White to Colour.

The entire film was shot in one go without any color correction and at the end you can see how he went about making it.

Filed under Film Tagged with , , , , ,

← Older posts

Follow

Get every new post delivered to your Inbox.

Join 224 other followers

%d bloggers like this: