Cycling Under The Sea


Cycling under the seaChris Froome has become the first person to cycle through the Eurotunnel, an achievement filmed by car manufacturer Jaguar.

The Tour de France champion cycled through the service tunnel in just 55 minutes, reaching speeds of up to 65km per hour.

The two minute film was released during the British stage of the Tour de France and was anticipated by Jaguar’s #KeepPushing hashtag.

Jaguar has been supplying vehicles to Britain’s Team Sky since 2010 and signed an official partnership deal this year.

Watch Chris Froome in action below and let us know what you think of the film.

Wildlife Selfies


National Geographic Collection‘There are lots of terrible animal pictures out there’ is the strapline for National Geographic’s latest advertising campaign, which imagines wild animals taking selfies.

Art Director Silvio Medeiros teamed up with photo agency Diomedia to create the quirky photographs, which include a panda in a lift, a gorilla in a bathroom and a koala posing in an antique mirror.

The campaign went viral on social media and sales of images in the National Geographic Collection have increased by 140%.

Watch the video below to find out more or take a look at more animal selfies here and tell us what you think of the campaign.

The ‘Science of Sharing’ – successful video campaigns


Super Bowl advert sharesA new report has revealed that sharing is crucial for the success of video advertising campaigns.

The ‘Science of Sharing’ report, by Unruly, examines the timing of campaigns, the use of celebrities and branding, and what emotional triggers work best with viewers.

The report looks at the shares for adverts during Super Bowl XLVIII and compared them to the figures for last year’s game.

Describing shares as ‘the global currency of social video and a measure of deep engagement’, the report also suggests the need for a ‘strong distribution strategy’ to capitalise on the sharing of content.

Find out more about the report here, or download it here and tell us what kinds of campaigns you like to share.

The best April Fools of 2014


April Fools 2014April Fools presents companies with a unique opportunity to communicate with their audiences in a more light-hearted way, and this year was no different, The Drum has compiled a list of some of the top April Fools videos of 2014.

Once again, this year did not disappoint in terms of creativity, with a number of companies jumping at the chance to create some funny content.

From square eggs, to a yeasty new soft drink from Vegemite, Malibu even pitched in with their ‘plans’ to launch the world’s first mobile tasting app which would let you taste cocktails by licking your phone screen!

But perhaps the best offering came from YouTube, who released a video claiming to be secretly behind viral trends of the past – and even showcasing what they intend to be the trends of 2014!

See YouTube’s video below, or take a look at the rest here, and let us know which is your favourite.

The Roving Typist


A writer has reinvented himself as ‘The Roving Typist’, creating short stories for anyone willing to pay.

C. D. Hermelin takes his portable ‘Royal Safari’ typewriter around the parks of New York City, setting up on a bench and advertising ‘stories while you wait’.

Passers-by just need to request a story about the subject of their choice and Hermelin will type up a unique tale there and then; afterwards, they simply pay him what they think the story is worth.

Hermelin has now branched into online requests, which can be sent to the reader by post.

Watch the video below or find out more about ‘The Roving Typist’ here.

Seven generations of the Porsche 911 ‘sing’ happy birthday


To celebrate the 50th birthday of the Porsche 911, the German automotive company created a ‘car symphony’ to sing itself happy birthday.

Featuring seven generations of the Porsche 911, the cars joined together in revving their engines to the familiar tune of ‘happy birthday’.

To coincide with this video Porsche has also released a game which allows users to use cars to play different songs.

See this stunt in the video below, and tell us what tunes you think your car could belt out.

Ground-breaking stunt in Milan


Europ Assistance Italia, an Italian insurance company launched this ambitious marketing stunt in Milan by installing a submarine into the surface of the streets – making it appear like it had risen from below!

A group of actors even emerged from within the submarine to meet with emergency crews at the scene.

This brilliant stunt comes from advertising agency M & C Saatchi Milano.

You can see this stunt in the video below, tell us how you would deal with a submarine popping up in your town centre.

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