Murat: the interactive comic


MuratA Czech collective has created an online comic that invites readers to interact with it.

Murat’, by Motiv, is an innovative spin on traditional graphic novels, making the most of current technology to involve readers in its storyline.

Murat looks like a typical black and white comic, but it uses audio and visual effects and is clickable throughout – one page of the comic consists of a jigsaw that readers has to construct themselves.

Watch the trailer for the comic below or read it here – tell us if you find this development in comics exciting.

How far would you queue?


How far would you queueAn Australian brand has tested its customers’ endurance by seeing how far they would queue for a free snack.

Fantastic Snacks offered people a free bag of Fantastic Delites Curls, providing they would persevere through a variety of unusual queues.

Eager customers snaked through mile-long queues, waded through a lake and even skated on ice to reach their free packet.

Watch the results of the patience-testing campaign below and tell us what you think of the unique idea – would you take on one of these challenges for a free snack?

What types of video engage viewers?


Coull video studyA new study has revealed the kinds of video content that keeps viewers watching for longer, with some interesting findings.

The research, by Coull, took into account 12 million video plays during May in the UK.

Videos featuring cars engaged 61% of their audience throughout the play time, while people, travel and animals held onto around half of their viewers until the end.

However, with only 43% of sports video viewers watching whole videos, Coull’s CEO suggests that sports publishers and brands could innovate more online, especially in a World Cup year.

Find out more about Coull’s findings here, and tell us about your favourite kinds of video content.

The Crealev Levitation Module


Crealev CLM2 Levitation ModuleA video on YouTube reveals the clever ways in which a levitation device can be applied, including floating a fully arranged chess board.

Amazing Magnetic Levitation Device!’ showcases the Crealev CLM2 Levitation Module, which can levitate objects up to twenty pounds in mass.

The module consists of two halves: the base and a platform on which to place an object.

Using electromagnetism, the module levitates and rotates books, a brick on a cushion and even a model of the Millennium Falcon.

Watch the levitation module in action below and tell us what you think of the device.

Lotto Cheer


Lotto CheerA Glasgow newsagent has been the location of an unlikely samba flash mob, thanks to the National Lottery.

£31bn has been invested into community projects since the National Lottery began twenty years ago and Browns Newsagents has raised the most Lottery funding out of all Scottish independent retailers.

Some of the local projects that have benefited from the funding, such as Samba Ya Bamba and Scottish Youth Theatre, took part in the ‘Lotto Cheer’ flash mob to say thank you to Lottery ticket buyers.

Watch the flash mob below and let us know if it brought a smile to your face.

Lighting Giants


Lighting GiantsA new tourist attraction in Croatia uses industrial cranes in a nocturnal light show called ‘Lighting Giants’.

Designed by architectural lighting designer Dean Skira, ‘Lighting Giants’ uses RGB LED spotlights to illuminate the cranes at the Uljanik shipyard in Pula.

The project came about when the 158-year-old shipyard was going to be relocated, although Skira first came up with the idea in 2000.

Funded privately and by the Croatian Ministry of Tourism, ‘Lighting Giants’ has to accommodate the working activities of the shipyard.

Find out more about the project here or watch the video below.

Google’s self-driving car


Google carGoogle has unveiled its new driverless car, which it has built from scratch.

The prototype, which Google describes as ‘fully self-driving’, is designed without a steering wheel or pedals, as it should be able to operate safely without human intervention.

The ‘pod-like’ car is capped at a speed of 25mph and its sensors can detect objects from up to ‘two football fields’ away, removing blind spots.

Watch the car in action below and read more about the self-driving car here – let us know your thoughts on Google’s invention.

A billboard that absorbs pollution


Air Purifying BillboardA university in Peru has unveiled a pollution-busting billboard designed to tackle the effects of the country’s industrial growth.

Universidad de Ingeniería y Tecnología (UTEC) teamed up with ad agency FCB Mayo to create the billboard, which can purify 100,000 cubic metres of polluted air in a day.

The billboard uses a water filtration system to absorb the polluted air, which contains metal and stone particles as well as dust and germs, and discharges fresh, clean air back into the atmosphere.

UTEC has previously created a water-producing billboard, which won five Cannes Lions awards.

Watch the video below to find out more about this clever billboard, and tell us if you think more should be built.

‘The Illusion of Life': twelve basic principles of animation


The Illusion of lifeA motion artist has transformed Walt Disney Studio’s twelve basic principles of animation into illustrative gifs.

Cento Lodigiani’s video ‘The Illusion of Life’ demonstrates the twelve principles, which include ‘squash and stretch’, ‘anticipation’ and ‘timing’, through the movement of a small white cube.

The principles help animators ensure their creations obey the laws of physics, have volume and weight, and have appeal.

Ollie Johnston and Frank Thomas, who began working for Disney in the 1930s, immortalised the principles in the book ‘Disney Animation: The Illusion of Life’.

Watch Lodigiani’s video below or take a look at his gallery of gifs here, and let us know if these could help bring your animations to life.

Little Coca-Cola kiosks promote new mini cans


Coca-Cola mini kiosk‘It’s the little things in life that make us happy’ is the strapline for Coca-Cola’s new publicity stunt, promoting its miniature cans.

The campaign, which is running throughout Germany, uses miniature kiosks (with their vendors presumably sitting on the ground) and even has to-scale chairs, a bin and a parasol.

The campaign, which was created by Ogilvy & Mather Berlin, promotes the new mini cans, which are 150ml.

Watch the campaign below and tell us what you think of the tiny cans.

The ‘Science of Sharing’ – successful video campaigns


Super Bowl advert sharesA new report has revealed that sharing is crucial for the success of video advertising campaigns.

The ‘Science of Sharing’ report, by Unruly, examines the timing of campaigns, the use of celebrities and branding, and what emotional triggers work best with viewers.

The report looks at the shares for adverts during Super Bowl XLVIII and compared them to the figures for last year’s game.

Describing shares as ‘the global currency of social video and a measure of deep engagement’, the report also suggests the need for a ‘strong distribution strategy’ to capitalise on the sharing of content.

Find out more about the report here, or download it here and tell us what kinds of campaigns you like to share.

The Reanimation Game


A creative team has found an interesting way to keep gamers’ attention – by changing their game’s visual environment every time the player ‘dies’.

The Reanimation Game’ features dozens of backgrounds, which are refreshed whenever the player jumps off a block or into a moving object.

The game was created by members of the Art Director’s Club for the annual ‘Young Guns 12’ competition and features the work of over 45 artists.

Play the game here and tell us what you think of ‘The Reanimation Game’.

LEGO in numbers


Did you know that over 500 billion LEGO bricks have been made since 1958? This fact and more have been revealed by a YouTube channel in a fun new video.

Alltime Numbers’ gives a variety of interesting statistics about the popular toy, including how many hours have been spent playing with LEGO, the company’s history, and the location of all the LEGOLANDs in the world, demonstrating the bricks’ universal appeal.

Watch the video below to discover some LEGO trivia and let us know if you know any other unusual facts about the iconic toy.

A kitchen in a bottle


KirinA soft drinks company in Japan has released a quirky new advert depicting a kitchen in a bottle.

Kirin’s advert shows a tiny kitchen (1/48 scale) being built up in an ordinary see-through plastic bottle, complete with miniature crockery, a little fridge and even a human figurine.

The advert, for Kirin’s Salt and Fruit Soda, is part of their ‘From the Kitchens of the World’ campaign which presents a variety of detailed mini scenarios in bottles to give a feel for each flavour.

Watch the advert below and tell us what you think of the cute creation.

YouTube gains British Pathé archive


British PathéBritish Pathé has entered into an historic partnership with YouTube, which means its entire archive will be shareable for the first time.

The company, which documented news and events from 1910 to 1976, is also working with Mediakraft Networks to distribute the 85,000 videos in the archive.

British Pathé covered world-changing events in the 20th Century, including the World Wars, Emily Davison’s death at the 1913 Derby and the start of teenage pop culture.

The CEO of British Pathé, Roger Felber, said: “We have found the best conditions to ensure that our archive content will continue to act as a pioneer in moving images and retain its heritage for future generations.”

Take a look at the British Pathé website here and let us know what you think about the company’s latest move – is it time to open up the archive?

How big is the universe?


How big is the universe?The Royal Observatory Greenwich has released an animated video talking about the real size of the universe.

The animation was created by London animation studio Beakus.

The video talks about how scientists can calculate the actual size of the universe, and the factors that affect it.

The animation breaks down a lot of the science into analogies and principles that are easier to understand.

Take a look at the video below, and let us know if you think more scientific videos should be presented this way.

The best April Fools of 2014


April Fools 2014April Fools presents companies with a unique opportunity to communicate with their audiences in a more light-hearted way, and this year was no different, The Drum has compiled a list of some of the top April Fools videos of 2014.

Once again, this year did not disappoint in terms of creativity, with a number of companies jumping at the chance to create some funny content.

From square eggs, to a yeasty new soft drink from Vegemite, Malibu even pitched in with their ‘plans’ to launch the world’s first mobile tasting app which would let you taste cocktails by licking your phone screen!

But perhaps the best offering came from YouTube, who released a video claiming to be secretly behind viral trends of the past – and even showcasing what they intend to be the trends of 2014!

See YouTube’s video below, or take a look at the rest here, and let us know which is your favourite.

Evolution of the Bicycle


Danish studio Visual Artwork has demonstrated the evolution of the bicycle in a fun one-minute video.

Evolution of the Bicycle’ uses only a few shapes to seamlessly transition through each era of the early bicycles and the perpetually spinning wheels add a quirky dynamism to the animation.

Famous bicycles such as the Penny Farthing and the ‘Boneshaker’ are depicted in the video, which uses Benny Goodman’s jazz piece ‘Flying Home’ as its soundtrack.

You can watch the animation below or find out more about the history of bicycles here.

The Roving Typist


A writer has reinvented himself as ‘The Roving Typist’, creating short stories for anyone willing to pay.

C. D. Hermelin takes his portable ‘Royal Safari’ typewriter around the parks of New York City, setting up on a bench and advertising ‘stories while you wait’.

Passers-by just need to request a story about the subject of their choice and Hermelin will type up a unique tale there and then; afterwards, they simply pay him what they think the story is worth.

Hermelin has now branched into online requests, which can be sent to the reader by post.

Watch the video below or find out more about ‘The Roving Typist’ here.

‘Have a Break’ with KitKat’s new advert campaign


KitKat’s new advertising campaign puts an entertaining spin on its classic strapline ‘Have a Break, Have a KitKat’ by lampooning high-speed car chases.

The television advert sees police pursuing a pair of masked criminals, but when they eventually ‘catch’ them, they simply take a moment to snack on a KitKat.

The campaign is the Nestlé-owned brand’s first television spot for three years, though its classic strapline remains at the heart of its marketing.

Jon Lambert (group marketing director for Nestlé UK & Ireland) said: “We wanted KitKat to return to screens with a humorous campaign; reminding everyone not only of the importance of a smile in a break but that KitKat is the chocolate bar to provide that.”

The advert was created by JWT London, which has previously worked with KitKat, and will be supported by online offerings throughout the year.

Take a look at the advert below and tell us what you think of this new spin on the famous chocolate bar.

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