A new study has revealed the kinds of video content that keeps viewers watching for longer, with some interesting findings.
The research, by Coull, took into account 12 million video plays during May in the UK.
Videos featuring cars engaged 61% of their audience throughout the play time, while people, travel and animals held onto around half of their viewers until the end.
However, with only 43% of sports video viewers watching whole videos, Coull’s CEO suggests that sports publishers and brands could innovate more online, especially in a World Cup year.
Find out more about Coull’s findings here, and tell us about your favourite kinds of video content.