May 22, 2013 Leave a comment
An advert for Tempur-Pedic mattresses from America has nailed the concept that Snickers has been working on in their current campaign.
Without adding much more this clever ad really has you guessing and is worth a watch.
Take a look below and let us know what you think.
May 17, 2013 Leave a comment
In a new advert Audi has brought together two actors who have played the same character. Both Leonard Nimoy and Zachary Quinto have played Spock in the Star Trek movies, with Nimoy portraying the character in the original series and movies and Quinto taking the reigns for the new ‘rebooted’ movies.
So it comes as no surprise that Audi is asking the question, which Spock is better? In the advert we see the two playing chess online, then a new challenge is laid down.
The commercial is comical, showcasing their latest car, but drawing on some past achievements of Nimoy with an interesting ending.
Created by the same team that produced the viral dollar shave club commercial, Paulilu and agency PMK*BNC.
Watch it below.
May 15, 2013 Leave a comment
In a clever marketing campaign Nissan has released a special advert for those that read the news on their tablets. The ad itself is for their ‘self healing’ paint, which recovers from light scratches to look as good as new.
The advert, created by TBWA/G1 Paris, creates scratches in the paintwork of the car as users try to swipe through the ad, which then repair themselves.
Very clever use of the swipe motion that people use whilst browsing to highlight another innovation.
Watch the ad in action below.
May 10, 2013 Leave a comment
Carphone Warehouse has recently set up a competition in their Oxford Street store to promote the launch of the Samsung Galaxy S4.
They set up a promotional display including Samsung’s latest phone, encouraging customers to answer it when it rang to win an instant prize, claiming “Everyone Wins!”.
The trick was that the phone calls are made by famous ‘Fonejacker‘ comedian Kayvan Novak.
See what happended in gthe video below.
May 7, 2013 Leave a comment
In an attempt to increase their market share in Russia Irn-Bru has created a new campaign involving penguins.
The campaign for the soft drink, which was released in Russia back in 1998, currently comprises of two videos.
The videos show the penguins getting up to no good in a shopping centre and underground rail station. The campaign is similar to the ‘Gets you through’ campaign currently running in the UK.
Take a look at the wacky videos below.
May 2, 2013 Leave a comment
In a new video from Publicis Brussels, we see a new style of speed dating. The ad has been made to promote the new Renault Clio RS.
In the video we see a group of people attending a speed dating event, only for one guy to be left without a date, see what happens when he is taken outside to meet Caroline.
Watch the video below.
April 24, 2013 Leave a comment
Evian is back, and so are its dancing babies.
The bottled water company’s adverts have become synonymous with dancing babies since 1998, working along side their slogan of “live young”.
This new ad, created by BETC Paris, see’s adults catching their reflection and seeing themselves as a baby, a dancing baby.
Whilst this is in no way as entertaining as the previous outings for the talented tots, it has it’s moments.
Watch it and the previous ads below.
April 24, 2013 Leave a comment
Ikea has asked you to retake your home from clutter, now they want you to retake your garden for the summer.
In a new ad from Mother, we see a couple trying to spruce up their outdoor space only to find they face opposition from some diminutive foes.
A clever and entertaining advert, worth the 2 minutes of your time, watch it below.
April 23, 2013 1 Comment
Recently a new advert for Dove has been taking the Internet by storm, no not that Dove Men+ Care shampoo advert, a new one from Ogilvy Brazil.
The video has women talking to a criminal sketch artist, describing themselves, they are then described by a stranger and the 2 sketches are shown together.
However in the name of equality New Feelings Time Comedy has produced one featuring men.
See the results of both below:
April 19, 2013 Leave a comment
Most diet food products try and sell themselves as a route to a better life, not this Irish cheese brand.
They decided to break the mould and poke fun at traditional advertising with it’s ironic ‘girls from adland’ video. The advert from Kerry Low Low features the standard three types of ad girl, the smug girl, the ditzy girl and the muffin girl. Each has a trait you may recognise from a number of diet food ads.
Clever and humorous whilst also obvious – it even has a catchy song.
Have a look at the video below. Enjoy!
April 18, 2013 Leave a comment
In an unusual stance, American chain Kmart has released an ad on YouTube that plays on a certain phrase. The idea of the advert is to promote the concept of having your purchases delivered to your door direct from the store, including clothing and furniture.
The concept, created by DraftFCB Chicago, uses American colloquialisms of shipping instead of delivery, and of course pants instead of trousers.
Whilst only currently being shown on YouTube, the video has in a short time gained close to 10 million views, which could be enough for the company to decide to give it some air time on main-stream television.
The whole add is very much a clever play on words, all the while bordering on profanity, so be careful about putting the volume too loud!
Take a look at the ad below and let us know what you think.
March 28, 2013 1 Comment
It appears that in Brazil using a woman’s shampoo can have strange side-effects, at least that’s what we gather from this ad for Dove Men+ Care made by Ogilvy & Mather Brazil.
In this humorous commercial see what happens when a work colleague uses the wrong shampoo.
Definitely an odd one but worth a worth below.
Enjoy!
March 26, 2013 Leave a comment
Mountain Dew has released a new and strange ad featuring the star of a recent viral craze; the goat.
The viral craze in question was the funny but slightly disturbing “Goats yelling like humans” which was then mashed into a number of pop songs.
Thankfully this ad doesn’t feature any singing, but the goat is screaming like a human, although more like an irate customer than a pop star.
The American commercial is directed by Tyler, The Creator, the leader of hip-hop collective Odd Future, and he also produces the vocal talents for Felicia.
Not completely sure what the messaging is here but the crazy nature of the advert is in line with what the company normally produces and it promises sequels.
Watch the advert below and let us now what you think
March 21, 2013 Leave a comment
In a follow-up to their ‘The Motherhood‘ video, Fiat has released ‘The Fatherhood’.
Similar to it’s predecessor, The Fatherhood focuses on a father in a musical fashion, singing about the trials and tribulations involved with being a new dad.
This time around though, the concept is that the father is taking his young twins out in the car to try and get them to sleep, whilst doing this he reminisces about his youth and being “a new romantic” cue the Human League style music, and video, complete with outdoor settings, smoke and a unicorn.
One of the best lines would definitely be about him dancing at their wedding as way of revenge.
Once again the idea of the video is to promote the family friendly nature of Fiat’s 500L series.
Watch the video and let us know what you think, but be warned it is rather long.
March 19, 2013 Leave a comment
We’ve all been stood waiting for a train or a bus wishing we could be somewhere else; perhaps a beach in Spain, visiting the vineyards of France or even taking a gondola ride in Venice. Scandinavian Airlines has played on this idea and created an amazing experiential bus stop ad.
The campaign was designed to promote the 16 new destinations that the airline has started to fly to.
A bus stop in Oslo was fitted with a digital screen and a mock airplane window. When the shutter on the window was closed and re-opened a new scene was displayed, with the view being of one of the 16 new destinations.
A clever way to advertise and encourage people to book that next holiday. Watch a video highlighting the campaign below.
March 19, 2013 Leave a comment
In a clever add by French toilet paper company Le Trèfle, the fight between paper and digital reaches a pivotal point.
In the spot a married couple are depicted with the husband constantly trying to prove that his tablet is better than traditional paper, for drawing, doing sudoku and reading books. However his wife gains the upper hand at the end of the segment when the poor man is left on the loo without any paper.
Clever and funny from Leo Burnett Paris, have a watch below.
March 13, 2013 Leave a comment
Interviews can be stressful at best, but preparation is everything. That is however unless you were interviewing for Heineken‘s internship.
The company decided that they didn’t just want someone who answered the right questions, they wanted someone up to the challenges that would lie ahead so they put the interviewees to the test.
During the course of the interviews the candidates were subjected to hand holding, fake heart attacks and fire alarms.
The one who kept their cool was voted for by the Heineken Internet community and the winner was taken to a Champions League game to represent the brand, having their success broadcast at the Juventus v Chelsea game on the 20th November 2012.
A great strategy for weeding out the chaff in the interview process or a very clever viral marketing campaign?
Watch the video below and choose for yourself.
March 13, 2013 Leave a comment
New York City’s Pratt Institute sculpture student Melanie Hoff wanted to find out so she connected cables carrying 15,000 volts of electricity to a large plank of wood and then documented the results.
Surprisingly the areas around each contact point don’t simply catch on fire or burn in a circle, but rather traverse outward in a fractal-like pattern called a “Lichtenberg figure”, similar to what happens when lightening hits an object.
The amazing patterns created were captured in a video shown below.
March 4, 2013 Leave a comment
San Francisco based start-up company Mobeam has patented technology that will allow barcodes to be scanned from Smartphone screens at checkouts.
The point-of-sale possibilities are endless for coupons and other far more fun advertising promotions. Plus, it is better than replacing every checkout scanner in the world.
To promote the technology, Portal A created this heavily Auto-Tuned supermarket musical, in which a frustrated cashier bursts into song over the wonders of Mobeam. It includes an obligatory rap, a talking fish and a dancing janitor. The video is silly in the extreme.
This however is not an app you can download, it is a technology targeted at business to add to their apps. The reason for this? Modern phone screens are too high definition for normal barcode scanners to read, so the technology sends signals via an LED to the scanner to ‘trick’ it into thinking it is reading a normal barcode.
Whilst the technology will only appeal to developers and advertisers, the video will appeal to everyone. Watch it below.
March 4, 2013 Leave a comment
Australian bread company Abbott’s Village Bakery has released a new TV advert that is a bit on the unusual side. The advert sounds like it should be for lamb or some other meat product, not bread, Quite frighteningly it shows giant loaves frolicking in fields and being fed grain.
It is all very surreal, the voice over stating ”It may seem a little strange to some, but for us free range is the only way to raise bread,”
Even on their Facebook page they state, “We like to shower our loaves with love, let them roam free and grow up in their own unique little way. It’s what makes every loaf special.”
It would seem that they want to come across as a speciality or artisan style baker, producing ‘farmhouse’ style breads, all the while taking time and care to produce a better tasting product, even if it does bleat at you and jump around the room!
Take a look at the advert below.
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