Chicken goes truly free range in new Reebok ad


#LiveFreeRangeReebok’s new online film follows a chicken’s journey towards a healthier lifestyle when she takes a novel approach to living ‘free range’.

The film shows the chicken breaking free from her barn and making her way through fields, tunnels, and even across a road, getting plenty of exercise on the way.

When faced with a billboard for a ‘global fitness barn’, she turns away and continues running through her natural surroundings.

The ad has been launched just as many people struggle with New Year Resolutions and is designed to inspire them to take a ‘free range’ attitude to their exercise regimes.

See the chicken go free range below and tell us if Reebok has inspired you to stick with your fitness goals.

Facebook’s Year in Review


Year in ReviewFacebook has released its roundup of this year’s biggest events and talking points.

Starting with the New Year’s 2014 celebrations, the ‘Year in Review’ covers the World Cup, the ice bucket challenge, and the #HeforShe campaign.

Watch the Year in Review below and tell us what are your highlights of 2014.

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‘YuleTube’ celebrates 2014’s viral videos


YuleTubeFord has released a festive film referencing some of the most viral YouTube videos of 2014.

Ford’s ‘Yule Tube’ is a short stop-motion film, which spoofs popular videos like ‘Spider Dog’, ‘Dove real beauty sketches’, and ‘Coca Cola Christmas Truck’, as well as other pop culture references like Frozen and LEGO.

The film was painstakingly put together from footage shot over thirty hours, using lovingly handcrafted elements.

Watch the short below and let us know what you would have included.

Dogglebox: IPA tests adverts’ effectiveness with dogs


Dogglebox 2015 Advert IPA

The IPA has devised a novel way of testing the effectiveness of Christmas 2014 adverts: Dogglebox.

Ellie, Paddy and Duffie, the IPA’s canine testers, were exposed to a series of high profile television adverts. Their posture, eye position, yawns, barks and pants were scientifically analysed and measured to determine emotional engagement with the adverts.

Lorna Hawtin, Disruption Director at TBWA/Manchester said, “We looked quite hard for a segment that hadn’t already seen a lot of adverts that are out there. We wanted to find a group of consumers that really reflected UK households.”

The initial indicative test results showed that clips from John Lewis, Marks & Spencer and Sainsbury’s had the greatest impact.

Watch the Dogglebox video below:

The Most Epic Safety Video Ever Made


Epic Safety VideoAir New Zealand has taken a novel approach to its safety video – by enlisting the cast and crew of The Hobbit.

The airline has capitalised on the popularity of the New Zealand-filmed Tolkien trilogy by using stunning vistas, clever references, and plenty of humour.

Director Peter Jackson and actors Elijah Wood and Sylvester McCoy star alongside elves, orcs, and of course, human ‘passengers’ in the video.

Watch the short film below and tell us if you think more airlines should shake up their safety videos.

The Other Side of Honda


The Other Side of HondaHonda’s interactive commercial shows the dichotomy between its reliable cars and its racing ones.

The video parallels two narratives, a school run in a Civic and a high speed getaway in a Civic Type-R Concept, the audience can switch between them by pressing the “R” button on the keyboard.

Defaulting on the school run storyline, the film cuts to reveal the dad at night in his getaway vehicle, the two faces of Honda.

These contrasting cars are united under Honda’s strapline. The speedy red car’s number plate reads POW3-ROF, whilst it’s DR34-MS for the stable white one.

Watch The Other Side of Honda below and let us know which side appeals to you.

Video for the B2B Marketing Awards 2014


B2B Marketing AwardsFor the eighth year in a row, we devised the creative platform for the B2B Marketing Awards, using a highly engaging circus theme across each element of the event.

One of these elements was the video we created for the Awards, which was screened on the night, helping to build plenty of excitement among the guests.

Watch the video below and find out more about our work for the awards here.

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