Online media streaming up nearly 400%


Online media streamingNew figures from Adobe have shed light on the latest online streaming trends, revealing that online TV video consumption has risen by 388%.

Using smart devices to watch videos is on the rise, with over a quarter of online viewing taking place on a smartphone or tablet.

However, desktop is still king, with Adobe finding that videos that reach 25% completion on a desktop computer are three times more likely than on a smart device to reach 75% completion.

Read more about the research here.

Kit Kat unveils world’s first ‘splactor’ in fun new advert


SplactorKit Kat’s new advert offers an interesting explanation for its new product by introducing the world’s first ‘splactor’, or ‘split actor’.

The spot follows ‘Martin Mahogany’ on a film set as he plays two characters at the same time, with each half of his body in different costume and makeup.

To achieve his ambitious performances, he physically turns around to switch character, delivering his lines with utmost seriousness.

As the world’s first ‘splactor’, Martin is happy to take the credit for Kit Kat’s new Chunky Double Caramel bar, which takes a similar approach with two contrasting fillings.

Watch the ad below and tell us what you think of it.

BBC animation celebrates Dylan Thomas


The Hunchback in the ParkThe BBC has marked National Poetry Day with a short animation of a Dylan Thomas poem.

The BBC Wales film features Michael Sheen performing Thomas’ ‘The Hunchback in the Park’, rendered visually by Aardman Animations.

The actor said: “The animation brings Dylan Thomas’ poem to life in a very imaginative and striking way and I can only hope that audiences everywhere find it as engaging as I did.”

The animation, which tells the story of a hermit in Cwmdonkin Park, Swansea, is available on iPlayer.

It will also be broadcast on television later this month to celebrate the centenary of the poet’s birth.

Watch the animation here and let us know what you think.

Philips advert travels through time


Philips adPhilips’ new advert asks the question ‘how many years does it take to change a lightbulb?’.

The advert, which showcases the company’s new wireless bulb, uses stop motion to depict a family through six different time periods, revealing how technology has changed since the Victorian era.

The family’s lighting remains basic throughout the ages, until they invest in a new Philips bulb that can produce a range of ambient lighting effects.

Watch the fun new advert below and tell us what you think.

Teddy gets a holiday in new Thomson/First Choice ad


TeddyA new heartwarming advert gives a put-upon teddy the holiday he deserves.

The television spot for Thomson/First Choice uses a voiceover speaking the verses from Bohemian Rhapsody, beginning wistfully but segueing into a relaxed contentment.

The eponymous Teddy has to endure a trip in the washing machine, being hit by a robot, and stuffed into a bag, before finally getting a place on the beach.

Watch the advert here and let us know what you think of it.

Renault Captur: The Great Escape


Renault Captur: The Great EscapeRenault’s new advert features an adventurous goldfish following its owners all the way to the sea, heading for freedom.

The goldfish follows the new Renault Captur to the beach with some impressive acrobatics, soundtracked to La Femme’s ‘Sur la Planche’.

The fun advert plays on the freedom and adventure that the Renault Captur represents, and you can watch it below.

Let us know what you think of the advert.

Murat: the interactive comic


MuratA Czech collective has created an online comic that invites readers to interact with it.

Murat’, by Motiv, is an innovative spin on traditional graphic novels, making the most of current technology to involve readers in its storyline.

Murat looks like a typical black and white comic, but it uses audio and visual effects and is clickable throughout – one page of the comic consists of a jigsaw that readers has to construct themselves.

Watch the trailer for the comic below or read it here – tell us if you find this development in comics exciting.

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