Renault Captur: The Great Escape


Renault Captur: The Great EscapeRenault’s new advert features an adventurous goldfish following its owners all the way to the sea, heading for freedom.

The goldfish follows the new Renault Captur to the beach with some impressive acrobatics, soundtracked to La Femme’s ‘Sur la Planche’.

The fun advert plays on the freedom and adventure that the Renault Captur represents, and you can watch it below.

Let us know what you think of the advert.

Murat: the interactive comic


MuratA Czech collective has created an online comic that invites readers to interact with it.

Murat’, by Motiv, is an innovative spin on traditional graphic novels, making the most of current technology to involve readers in its storyline.

Murat looks like a typical black and white comic, but it uses audio and visual effects and is clickable throughout – one page of the comic consists of a jigsaw that readers has to construct themselves.

Watch the trailer for the comic below or read it here – tell us if you find this development in comics exciting.

How far would you queue?


How far would you queueAn Australian brand has tested its customers’ endurance by seeing how far they would queue for a free snack.

Fantastic Snacks offered people a free bag of Fantastic Delites Curls, providing they would persevere through a variety of unusual queues.

Eager customers snaked through mile-long queues, waded through a lake and even skated on ice to reach their free packet.

Watch the results of the patience-testing campaign below and tell us what you think of the unique idea – would you take on one of these challenges for a free snack?

What types of video engage viewers?


Coull video studyA new study has revealed the kinds of video content that keeps viewers watching for longer, with some interesting findings.

The research, by Coull, took into account 12 million video plays during May in the UK.

Videos featuring cars engaged 61% of their audience throughout the play time, while people, travel and animals held onto around half of their viewers until the end.

However, with only 43% of sports video viewers watching whole videos, Coull’s CEO suggests that sports publishers and brands could innovate more online, especially in a World Cup year.

Find out more about Coull’s findings here, and tell us about your favourite kinds of video content.

The Crealev Levitation Module


Crealev CLM2 Levitation ModuleA video on YouTube reveals the clever ways in which a levitation device can be applied, including floating a fully arranged chess board.

Amazing Magnetic Levitation Device!’ showcases the Crealev CLM2 Levitation Module, which can levitate objects up to twenty pounds in mass.

The module consists of two halves: the base and a platform on which to place an object.

Using electromagnetism, the module levitates and rotates books, a brick on a cushion and even a model of the Millennium Falcon.

Watch the levitation module in action below and tell us what you think of the device.

Lotto Cheer


Lotto CheerA Glasgow newsagent has been the location of an unlikely samba flash mob, thanks to the National Lottery.

£31bn has been invested into community projects since the National Lottery began twenty years ago and Browns Newsagents has raised the most Lottery funding out of all Scottish independent retailers.

Some of the local projects that have benefited from the funding, such as Samba Ya Bamba and Scottish Youth Theatre, took part in the ‘Lotto Cheer’ flash mob to say thank you to Lottery ticket buyers.

Watch the flash mob below and let us know if it brought a smile to your face.

Lighting Giants


Lighting GiantsA new tourist attraction in Croatia uses industrial cranes in a nocturnal light show called ‘Lighting Giants’.

Designed by architectural lighting designer Dean Skira, ‘Lighting Giants’ uses RGB LED spotlights to illuminate the cranes at the Uljanik shipyard in Pula.

The project came about when the 158-year-old shipyard was going to be relocated, although Skira first came up with the idea in 2000.

Funded privately and by the Croatian Ministry of Tourism, ‘Lighting Giants’ has to accommodate the working activities of the shipyard.

Find out more about the project here or watch the video below.

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