July 10, 2014 Leave a comment
New research from YouView reveals how social media usage is affecting the way UK viewers are watching television.
The study discovered that one in seven viewers search through social networks to find television recommendations, while over a quarter stay off social media when they need to avoid spoilers.
YouView surveyed two thousand viewers and also asked them about their ‘second screening’ habits (nearly one in six are on Twitter while watching a programme).
Find out more about the research here and tell us if social media influences your television habits.