How is social media affecting television habits?


Social media television habitsNew research from YouView reveals how social media usage is affecting the way UK viewers are watching television.

The study discovered that one in seven viewers search through social networks to find television recommendations, while over a quarter stay off social media when they need to avoid spoilers.

YouView surveyed two thousand viewers and also asked them about their ‘second screening’ habits (nearly one in six are on Twitter while watching a programme).

Find out more about the research here and tell us if social media influences your television habits.

B2B social media in 2014


Social MediaB2B Marketing has unveiled a new study and infographic detailing the social media landscape in 2014.

The infographic reveals the social media behaviour of B2B companies and which best social networks are best for communicating the organisations’ messages.

LinkedIn and Twitter are the most popular platforms for B2B organisations, citing them as the best channels to boost brand awareness.

Other statistics, such as key challenges for B2B companies and what type of content performs the best, are also included in the infographic.

Take a look at the infographic here or download a summary of the report.

Delta Social Soul


A digital installation has given users the chance to find their ‘social soulmate’ by immersing them in other people’s social media streams.

Delta Social Soul’, which consisted of a room covered in monitors and mirrors, displayed the visitor’s Twitter feed and uses an algorithm to find their ‘social soulmate’ among other attendees of the Vancouver TED conference.

The experience was devised by experiential marketing agency MKG and was inspired by Yayoi Kusama’s Infinity Mirror Rooms.

Find out more about ‘Delta Social Soul’ here and let us know what you think of the immersive installation.

Cartoon characters brighten commute


A British illustrator has found a way to cheer up his commute – he turns his fellow passengers into cartoon characters using sticky notes and perspective.

Joe Butcher, known on Twitter as October Jones, draws cartoon faces on sticky notes, holds them up to unsuspecting commuters (who often inspire the particular character thanks to their clothes or stance) and then he tweets the resulting pictures.

His creations include an irritable Mickey Mouse, Wile E. Coyote ‘sneaking up on’ Road Runner, and Wally, complete with red stripy jumper.

Butcher is known for his ‘Texts from Dog‘, in which he screenshots his ‘conversations’ with his dog, Cooper, who is slightly delusional, and posts them on Tumblr.

Take a look at some of Butcher’s creations here and tell us what you think of them.

How B2B marketers can make the most of Twitter


Advertising Age has published some handy pointers for B2B marketers, helping them to make the most of a brand new Twitter service.

Twitter now allows marketers and advertisers to target individual users based on their email addresses, opening up a new realm of interacting with potential customers.

Twitter has written a blog on the new service, explaining how to create tailored audiences from existing customer relationship management systems.

Advertising Age offers several pieces of advice for using the tailored audience function, including ‘ride event hashtags’ and ‘use in-stream promoted accounts’. Telling readers to ‘offer something worthwhile’, the article also explains the importance of understanding the kind of content a potential audience is interested in.

Read Advertising Age’s advice here and tell us what you think of its top tips.

Mobiles and social networks may be less popular than first thought for younger generations


A new study from Redshift Research has suggested that mobile devices and social networks might be less popular among younger generations than previously thought.

The study surveyed 2000 people between the ages of 17-31 to better understand how younger people are spending their time online.

Some of the findings were quite surprising, for example 43% of the respondents claimed not to use Twitter at all.

Furthermore 65% claimed that the majority of their internet access came through a laptop or a desktop PC opposed to a tablet or a smartphone.

You can see the research in full here, and tell us if you find these results surprising.

Tokyo City Symphony takes 3D mapping to a new level


To celebrate the 10-year anniversary of Roppongi Hills – one of Japan’s largest integrated developments – The Mori Company decided to release a website that promotes Tokyo as a world class city.

The website allows users to experiment with 3D projection mapping on a miniature model of Tokyo whilst using the buildings and sectors to create sounds that form the perfect symphony.

The website offers users an integrated acoustic and visual 3D experience of the City of Tokyo.

Users can share their unique renditions online through Facebook or Twitter.

Create your symphony here, and see this in action in the video below.

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