How is social media affecting television habits?

Social media television habitsNew research from YouView reveals how social media usage is affecting the way UK viewers are watching television.

The study discovered that one in seven viewers search through social networks to find television recommendations, while over a quarter stay off social media when they need to avoid spoilers.

YouView surveyed two thousand viewers and also asked them about their ‘second screening’ habits (nearly one in six are on Twitter while watching a programme).

Find out more about the research here and tell us if social media influences your television habits.

B2B social media in 2014

Social MediaB2B Marketing has unveiled a new study and infographic detailing the social media landscape in 2014.

The infographic reveals the social media behaviour of B2B companies and which best social networks are best for communicating the organisations’ messages.

LinkedIn and Twitter are the most popular platforms for B2B organisations, citing them as the best channels to boost brand awareness.

Other statistics, such as key challenges for B2B companies and what type of content performs the best, are also included in the infographic.

Take a look at the infographic here or download a summary of the report.

Delta Social Soul

A digital installation has given users the chance to find their ‘social soulmate’ by immersing them in other people’s social media streams.

Delta Social Soul’, which consisted of a room covered in monitors and mirrors, displayed the visitor’s Twitter feed and uses an algorithm to find their ‘social soulmate’ among other attendees of the Vancouver TED conference.

The experience was devised by experiential marketing agency MKG and was inspired by Yayoi Kusama’s Infinity Mirror Rooms.

Find out more about ‘Delta Social Soul’ here and let us know what you think of the immersive installation.

Cartoon characters brighten commute

A British illustrator has found a way to cheer up his commute – he turns his fellow passengers into cartoon characters using sticky notes and perspective.

Joe Butcher, known on Twitter as October Jones, draws cartoon faces on sticky notes, holds them up to unsuspecting commuters (who often inspire the particular character thanks to their clothes or stance) and then he tweets the resulting pictures.

His creations include an irritable Mickey Mouse, Wile E. Coyote ‘sneaking up on’ Road Runner, and Wally, complete with red stripy jumper.

Butcher is known for his ‘Texts from Dog‘, in which he screenshots his ‘conversations’ with his dog, Cooper, who is slightly delusional, and posts them on Tumblr.

Take a look at some of Butcher’s creations here and tell us what you think of them.

How B2B marketers can make the most of Twitter

Advertising Age has published some handy pointers for B2B marketers, helping them to make the most of a brand new Twitter service.

Twitter now allows marketers and advertisers to target individual users based on their email addresses, opening up a new realm of interacting with potential customers.

Twitter has written a blog on the new service, explaining how to create tailored audiences from existing customer relationship management systems.

Advertising Age offers several pieces of advice for using the tailored audience function, including ‘ride event hashtags’ and ‘use in-stream promoted accounts’. Telling readers to ‘offer something worthwhile’, the article also explains the importance of understanding the kind of content a potential audience is interested in.

Read Advertising Age’s advice here and tell us what you think of its top tips.

Mobiles and social networks may be less popular than first thought for younger generations

A new study from Redshift Research has suggested that mobile devices and social networks might be less popular among younger generations than previously thought.

The study surveyed 2000 people between the ages of 17-31 to better understand how younger people are spending their time online.

Some of the findings were quite surprising, for example 43% of the respondents claimed not to use Twitter at all.

Furthermore 65% claimed that the majority of their internet access came through a laptop or a desktop PC opposed to a tablet or a smartphone.

You can see the research in full here, and tell us if you find these results surprising.

Tokyo City Symphony takes 3D mapping to a new level

To celebrate the 10-year anniversary of Roppongi Hills – one of Japan’s largest integrated developments – The Mori Company decided to release a website that promotes Tokyo as a world class city.

The website allows users to experiment with 3D projection mapping on a miniature model of Tokyo whilst using the buildings and sectors to create sounds that form the perfect symphony.

The website offers users an integrated acoustic and visual 3D experience of the City of Tokyo.

Users can share their unique renditions online through Facebook or Twitter.

Create your symphony here, and see this in action in the video below.

Co-op brings Christmas to summer

Co-op christmasIn a campaign you wouldn’t expect to see for another few months, the Co-operative has released a video themed ‘the most wonderful time of year’. They aren’t talking about Christmas; no they are saying that Summer is the time of year to enjoy the most.

To further promote the idea the retailer is running an advent calendar style competition on Facebook and a ’12 days of Christmas’ style competition on Twitter.

It is a strange move, to re-brand summer, and is a big push by the supermarket to boost sales for BBQ food. 

Watch the campaign advert below and let us know what you think.

Social Media in Construction

Social Media in constructionsocial media in constructionSocial Media has touched all our lives, both personal and professional.

Historically segments of the construction sector have been early adopters of online technology and the same is the case with Social Media.

Architects and designers were one of the earliest proponents of the internet and have continued to be, adopting social channels to talk about and display their work. However other market segments have been slower to adopt Social Media as a communication channel and for some of these it is not surprising. After all, it is only recently that contractors and builders have had reasonable access to the internet on-site through smart phones.

The primary channels being used by the construction sector in a professional capacity are LinkedIn and Twitter. Other channels are being used by specific segments, such as Pinterest by designers, however LinkedIn and Twitter are providing the sector with tools for engagement and communication that are accessible and generally meet the needs of the user.

LinkedIn in being used primarily by office and sales based professionals within the sector whereas Twitter is being used more widely by individuals and business across the industry.

So, if you’re thinking of joining the conversation or have just started to engage on social media then here are a few hints and tips to help get it right:

1. Inform, don’t sell
Social channels are designed to create dialogue between individuals and thus those using them do not appreciate being sold to. When starting a conversation be informative and educational rather than specifically selling a product or service. If your audience can gain knowledge from the content you provide and find it interesting then they will be more likely to engage with you and build a relationship.

2. Strike the right balance
Be careful not to fall into the trap of communicating your every waking moment across social channels. If you are using Social Media for business then be business-like and professional, whilst also being informal. Striking the right balance between being engaging and professional is key to developing an online audience.

3. Keep it regular
Social Media requires commitment. If you want it to be a success you need to put the time in. Making sure that you communicate regularly and monitor those that engage with you is essential to building an online audience and community. If you don’t have the time to keep it going then stay well clear.

4. Part of a community
The strength of Social Media is that it allows you to communicate with people that you may otherwise never meet. It provides you with a voice in the sector and engaging in LinkedIn groups will allow you to start conversations with other industry professionals, put your viewpoint forward and get their feedback. It is a great tool for learning and networking.

Social Media can be a great business asset but you must be committed to it and set the right tone to make it work for you. If you are serious about using it to improve your business or career in the construction sector then get it right from the outset.

Fiat’s Abarth 500 is too fast to follow

Abarth 500 TwitterIn a clever marketing stunt for its Abrath 500 Fiat created a special Twitter account for the car. The thing is, the account isn’t following anyone and doesn’t have any followers. That would normally mean a botched campaign to most but not in this case.

It was done on purpose, the tagline for the account is ‘too fast to follow’ so anyone who tries to follow the account can’t (well not for long as they block you).

So what is the purpose of this if you can’t follow the account?

It’s a huge publicity stunt that has gained wide coverage across the media – Oh, and of course here as well!

Try and follow them yourself here.

Increase your Twitter following with this infographic

How to increase your twitter followingGetting followers on Twitter can be tough; you can follow people and hope they follow you back but that isn’t always reliable or practical, especially for businesses.

In reality, the best way to get people to follow you on Twitter (and many social networks) is to be interesting, informative and helpful (when you need to be). 

How do you do this on a social network? Simple, use hashtags, link back to content, and include imagery (where possible).

The reason, as a business, you’d take this approach is to make sure you reach the right audience; those that are interested in the topics you talk about or your business/brand. Also remember that all tweets can be seen by all followers, which is why Twitter is fast overtaking Facebook as a marketing tool.

All this and more is covered in this great infographic created by Twiends, a Twitter directory. Click on the image to see the full size version.

The latest in interactive street signs

PointsPointsWith the dawn of mobile technology street signs may only seem to be of use to foreign visitors. Breakfast, a New York based digital agency, wants to bring back the usefulness of them with Points.

This sign not only moves to change what it is pointing at, but works via social networks to point people to popular locations, places with high ratings, as well as train stations and places of interest. It works by taking information from RSS feeds, Twitter hashtags and Foursquare check-ins. It also has a menu so users can look for specific types of places, including events.

Whilst there is currently only one in the world, which is situated in the Breakfast office, they have received requests from hotels and sporting events and conferences.

Find out more at Creative Review, or watch the demonstration video below.

Is social media working?

Social MediaThis post was written by The Think Tank’s PR Director Samantha Dawe as part of our ongoing sponsorship of B2B Marketing’s PR Knowledge Bank.

The PR industry magazine PR Week cites Bruce Daisley, UK sales director of Twitter, as commenting at the recent Adobe summit that too many brands are using social media campaigns because they are cool rather than as a marketing platform with clear objectives. Hear, hear Bruce.

It reports that Daisley said too many campaigns have been rushed through in a bid to increase fans and followers.

In the same issue (3rd May 2013), PR Week reports the Twitter has signed its biggest advertising deal to date with Starcom MediaVest, who’s clients include P&G, Microsoft and Coca-Cola. As well as access to data and new products, they will potentially receive “preferred advertising slots”.

If you listened to WPP’s Sir Martin Sorrell being interviewed a few weeks ago on ‘social media’ he was definitely in the “Twitter is more for PR” camp…

What are your views?

New Twitter cards to allow email sign-ups

lead generation cardTwitter has unveiled a new lead generation card that allows brands to gain email sign-ups direct from tweets.

The new tool, which has been tested with a few brands already, allows users to sign up via their twitter credentials within the app or website. With one click their username and email address is completed for them and then securely sent to the brand.

This seems to be further expansion by Twitter to appeal to brands, especially following some high profile hacking that has taken place recently.

Currently the lead generation card is only available to Twitter’s managed clients but there are plans to roll out globally and to small to medium businesses in the future.

Find out more on their blog.

Now being a social influencer can get you into airport lounges

Admirals LoungeAdmirals ClubAmerican Airlines has rolled out a new perk for social media users, use of their Admirals Club lounges, regardless whether you are flying with them or not.

To gain a one-day pass for the club, you need to have a Klout score of 55. What does this mean? Klout is a tool that measures your usage and engagement on social media, including Facebook, Twitter, Instagram and LinkedIn.

The perk includes almost 40 lounges across the world including airports in San Francisco, Dallas, Los Angeles, New York, Tokyo and London.

With others already signed up to Klout Perks including Sony, Nike, Microsoft, Disney, Audi and Gilt, this is a major push by the social measurement tool.

A clever development, but one can’t help to think that social influencers may see through it, regardless of whether they take advantage of it or not.

The state of B2B social media

InfographicB2B Marketing has produced an infographic on The State of B2B Social Media 2013, built from the data included in their 2013 B2B Marketing Social Media Benchmarking Report.

From the infographic we can see that Twitter is the most popular platform for B2B businesses, however there looks to be an increase in the prevalence of Google+ in the B2B market.

We also see that a lot of companies don’t calculate the ROI from social media.

Click on the image to see the full Infographic, or click here.

Twitter for business relaunched

TwitterTwitter for businessTwitter has relaunched its business platform; Twitter for Business.

The relaunch includes best practice guides and case studies from companies such as Porsche and Hubspot. The site has been redesigned to make it easier for anyone to use; either a seasoned marketer or a small business owner.

Encouraging businesses to utilise Twitter is pretty simple, getting them to advertise and spend is more difficult and the relaunch of this platform lends itself to the idea that Twitter wants to be a bigger advertising medium than before.

Twitter has also released the video below outlining some quick tips to enhance your Twitter usage.

Write the ‘perfect’ tweet

The perfect tweetWith the growing number of people using Twitter  it’s no wonder that Gerry Morgan, of US-based blog Marketing Think, produced this great little infographic on how to write the perfect tweet.

The blueprint covers all the basic content – links, hashtags, and mentions, in terms of both the ideal placement within a tweet and their uses. Some of the more relevant tips to take away from this could be leaving 20 characters at the end of your tweet for people to comment when they retweet, the importance of formatting, like using headlines or calls to action, and finally passing the “perfect tweet filter”.

This a great piece for anyone who uses twitter but the post was targeted at marketeers, advertisers and PR professionals, talking about engaging and informing audiences.

So regardless of what you use twitter for, have a read, take some notes and let us know if there is anything you feel he missed.

Read more about the perfect tweet here.

Google Glass is here.

Google GlassGoogle GlassRecently Google gave developers the chance to get their hands on a pair of Google glasses, called Glass, or more importantly, access to the API which allows apps to interact with them. 

They also set up an oppurtunity for  “creative individuals”  to trial the glasses via a campaign on Twitter and Google+, called Project Glass.

Using the hashtag #ifihadglass they are looking for people to give a reason why they should be the first to get their hands on the glasses in 50 words or less, however the winners will still have to fork out £1,500+tax for the privilege.

To encourage people to enter Google has released a video on YouTube which shows how Glass can be used, inclduing the voice operation, which uses the line “OK glass” to begin a command; i.e. “OK glass take a picture”

The video also highlights the sort of tasks you can perform with Glass, from text messaging, video calling, photo taking to searching Google and finding a location on a map. There is also an automatic-picture-taking mode, which takes pictures at preset intervals.

The glasses are the next step in wearable technology, allowing the user to record everything they do, as well as interacting with others via video, although the headset doesn’t actually have lenses in front of your eyes, just a small screen (viewable via a mirrored glass block) above and to the right of the wearer’s right eye. Whilst not the only wearable technology in development (other companies including Microsoft has been developing their own versoin of Glass), the Google Glass is the one closest to completion, having first been announced last year, and featured in our blog last April.

Find out more at the Glass Website and watch the video below.

10 Ways to optimise your Twitter feed

Twitter BirdIn the first of a series of Social Marketing pieces, we are going to discuss how to optimise twitter, for either personal or business use.
Below is a list of 10 major ways you can optimise your twitter account and how you use it

1:  Your password
If you created your account many moons ago there is a good chance that your password has not been updated and is not as secure as it should be. Standard tips are to include numbers, special characters, and a capital letter. You can use to test how “strong” your password is.  

2: Your design
Like most social media platforms, you can customise how your profile looks, from background image to “header” image; you can add in your own images or use a site like Kuvva to get access to artistic images. Header images are important for when people look at your profile on mobile, but need to fit in with your background. Your profile picture may need updating too, especially if again, it hasn’t been changed since you set it up.  

3: Your profile info
What do you put here? It can vary in terms of what is best, but generally it is best to talk about yourself in the way you use twitter; What do you tweet about? Why should people follow you? If it’s a professional account talk about your services, and make sure you have a link to your website. If it’s a personal account, make sure if you mention your job to specify that views are your own.  

4: Following / Followers
Just because twitter suggests you follow someone doesn’t mean you have to, likewise if some-one follows you be sure to consider if what they tweet about is the sort of thing you want to read. if you wish to build and keep a good number of followers be sure to make your tweets informative and interesting, especially if you are representing a brand. There is a free online tool to help clear up which accounts you follow – Manage Flitter, it will tell you who doesn’t follow you back, who isn’t active, and if they may be a spam account.

5:  Apps
If you want to become a “pro” user, then use of apps is important. Check your profile to see what is connected to your account, anything that you don’t use get rid of, then try to use something like tweetdeck, a great way to monitor your twitter feed and more without having to click through. Hootsuite is similar, and can provide analytics, but the free version has limitations. There are also some great paid for tools if you wish to go down that route, but read reviews and take trials, make sure it is right for how you want to use twitter. Mobile apps are great for being on the move; twitter obviously has a mobile app as do most web apps.  

6: Links
Whilst twitter shortens links for you, using bitly or even tinyURL will allow you to put more content in as it shortens links to 20-26 characters as standard, and with bitly, you can track clicks, and it’s free.  

7: Getting people to follow you
Whilst a lot of people will follow you back if you follow them, having too big a ratio of who you follow to who follows you can make you look like a spammer, even if you have a fully complete profile. Gain authentic follows by promoting your twitter account; put it in your email signature, on your Facebook, on your blog and even on your business cards. Never buy follows, as it doesn’t gain anything for you.  

8: Messages
Keep an eye on when people message you, remember they can only message you if you follow them and vice versa, so if you work in customer service for a brand, follow people who have an issue and get them to send you a message. At the same time, delete old messages, including sent, and avoid clicking links from people who claim there are dodgy photos of you online or that someone is saying bad things about you, these are viruses/spam.  

9: Engaging
Twitter is not just about tweeting your own thoughts, retweeting shows you value others thoughts and gives them credit for content.  
Using @handles is good practise too for when you are talking about other people, brands or products, liekwise for #tags, these allow for people who don’t follow you to see your tweets. Always reply to people when they mention you or favourite your tweets. Following back is also good, but again, be wary, it can be just a way for them to gain followers.  

10: Notifications
Getting emails from twitter left, right and centre? Phone going off every time someone mentions or follows you? That’s fine if it doesn’t happen often, but if you are using twitter a lot you will see all of this, so do you really need emails? Change your settings to avoid this, but be sure that you keep on top of your feed and interactions.


Get every new post delivered to your Inbox.

Join 441 other followers

%d bloggers like this: