Coca-Cola asks Londoners to ‘Choose Happiness’ this summer


Coca-Cola has decided to measure the happiness of Londoners this summer as part of its ongoing ‘Choose Happiness’ campaign.

The brand has created ‘happiness meters’, using real-time social data and outdoor advertising, which will analyse any tweets using the hashtag #ChooseHappiness.

300 digital billboards in the capital will show the ever-changing results of the happiness meters, along with promotions for the events supporting the campaign, including phone-in competitions and deliveries of chilled Coca-Cola to London parks.

Find out more about the campaign, which is running throughout August and September, here and tell us if you’ll be choosing happiness.

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How the world uses Twitter in 2015


If you’re an avid retweeter or just an occasional user of Twitter, it can be tempting to wonder how your Twitter behaviour measures up to everyone else’s.

HubSpot’s new infographic reveals how Twitter’s 300 million active users behave on the social media platform, giving insight into demographics, engagement, and content.

For instance, did you know that 55% of tweets include an image and that 5pm is the peak time for retweets? Or even that a third of Twitter’s users are based in the Asia Pacific region?

The infographic also reveals how engagement differs for B2B and B2C marketing, and how many languages are supported on the platform.

Take a closer look at the infographic here.

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Coca-Cola’s new Twitter ads get personal


Coca-Cola’s new ads are bringing an unexpected personal touch to Twitter.

The brand, as part of its ongoing Share a Coke campaign, is now taking over the social network with targeted promoted tweets.

Twitter users will now be able to see Coca-Cola ads in their feed,  encouraging them to buy personalised bottles – even embedding a picture of a Coke bottle with the user’s name on it.

This type of personalised advertising isn’t new to Coca-Cola, which teamed up with 4oD last summer to market directly to the catch-up service’s subscribers.

Find out more about Coca-Cola’s new initiative here and tell us if you think this is a good idea.

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Mountains of Mouthness


An innovative app allows social media users to experience their tweets being spoken by a mountain.

Goo Technologies’ new app ‘Mountains of Mouthness’ features 3D animated mountains that will recite tweets from people who use the hashtag #Mouthness.

This concept is actually based on a fairytale, in which two mountains in love find themselves separated by a village and have to talk to each other from afar.

Creative Director Magnus Östergren said: “we’re aiming to build the most artist friendly tool for advanced interactive web graphics out there.”

Watch a demonstration of the app here and tweet #mouthness or @MoMouthness to have your message spoken by a cartoon mountain.

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What happens in an internet second?


AInternet second infographicn infographic has been made about what happens on social media in an internet second. 

Each second online represents a tremendous amount of data being processed all over the world.

However, how is this illustrated on social media channels like Facebook, Twitter, or YouTube?

In a single second, 8,195 tweets are sent, 1,558 Instagram images are uploaded, and 1,636 Tumblr posts are created.

Take a look at the whole infographic here.

Google search to display tweets


Tweets in Google search resultsTwitter has announced that tweets will be displayed in Google search results in the future.

After an arrangement between the web company and the social network, tweets will be showcased in user profiles on Google results for the first six half of 2015.

This deal has been made with a long-term view, with Twitter aiming to attract more people to the site by getting tweets seen by non-users.

Learn more about the plans here.

Twitter tests ‘Instant Timelines’


Twitter.Twitter is testing a new service to engage its new users. 

Since January, Twitter has been testing a new feature called “Instant Timeline” on a subset of Android users.

This feature is addressed to new users as it makes the process of signing in much easier by scanning and analysing your contacts and who they follow.

Their Twitter streams will thus be filled with tweets that Twitter thinks may interest them without needing to follow these accounts.

Dick Costolo, CEO of Twitter, explains: “we believe that anyone should be able to come to Twitter and immediately feel deeply immersed in that world”. 

Learn more about this new feature here and tell us what you think about it.

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