Coca-Cola’s new Twitter ads get personal


Coca-Cola’s new ads are bringing an unexpected personal touch to Twitter.

The brand, as part of its ongoing Share a Coke campaign, is now taking over the social network with targeted promoted tweets.

Twitter users will now be able to see Coca-Cola ads in their feed,  encouraging them to buy personalised bottles – even embedding a picture of a Coke bottle with the user’s name on it.

This type of personalised advertising isn’t new to Coca-Cola, which teamed up with 4oD last summer to market directly to the catch-up service’s subscribers.

Find out more about Coca-Cola’s new initiative here and tell us if you think this is a good idea.

Coke twitter ad 17.06.15.png

Mountains of Mouthness


An innovative app allows social media users to experience their tweets being spoken by a mountain.

Goo Technologies’ new app ‘Mountains of Mouthness’ features 3D animated mountains that will recite tweets from people who use the hashtag #Mouthness.

This concept is actually based on a fairytale, in which two mountains in love find themselves separated by a village and have to talk to each other from afar.

Creative Director Magnus Östergren said: “we’re aiming to build the most artist friendly tool for advanced interactive web graphics out there.”

Watch a demonstration of the app here and tweet #mouthness or @MoMouthness to have your message spoken by a cartoon mountain.

MountainofMouthness 27.05.15.JPG

What happens in an internet second?


AInternet second infographicn infographic has been made about what happens on social media in an internet second. 

Each second online represents a tremendous amount of data being processed all over the world.

However, how is this illustrated on social media channels like Facebook, Twitter, or YouTube?

In a single second, 8,195 tweets are sent, 1,558 Instagram images are uploaded, and 1,636 Tumblr posts are created.

Take a look at the whole infographic here.

Google search to display tweets


Tweets in Google search resultsTwitter has announced that tweets will be displayed in Google search results in the future.

After an arrangement between the web company and the social network, tweets will be showcased in user profiles on Google results for the first six half of 2015.

This deal has been made with a long-term view, with Twitter aiming to attract more people to the site by getting tweets seen by non-users.

Learn more about the plans here.

Twitter tests ‘Instant Timelines’


Twitter.Twitter is testing a new service to engage its new users. 

Since January, Twitter has been testing a new feature called “Instant Timeline” on a subset of Android users.

This feature is addressed to new users as it makes the process of signing in much easier by scanning and analysing your contacts and who they follow.

Their Twitter streams will thus be filled with tweets that Twitter thinks may interest them without needing to follow these accounts.

Dick Costolo, CEO of Twitter, explains: “we believe that anyone should be able to come to Twitter and immediately feel deeply immersed in that world”. 

Learn more about this new feature here and tell us what you think about it.

Fashion brand creates selfies with balloon machine


SelfiebrationAn American fashion brand is celebrating its 20th birthday with a ‘#Selfiebration Machine’.

Old Navy is encouraging tweeters to tweet a selfie and a birthday wish with #Selfiebration.

The company will be displaying the machine in New York and Los Angeles, where tweeters can see their pictures blown up with balloons.

Watch the machine in action below and tell us what you think of the concept.

How social media can boost a brand


CinnabonCinnabon is an American brand with remarkable visibility, despite a sporadic history of traditional advertising.

Instead, it gets people talking about its cinnamon rolls through social media.

The company, which is known for its ‘guerrilla marketing’ (it pumps a ‘freshly baked’ smell around its shops to entice customers), has over a million Facebook likes, 60,000 Twitter followers, and 20,000 Instagram followers.

With over a thousand shops worldwide, Cinnabon has tweeted nearly 65,000 times and seems to have found a magic formula of customer engagement.

As well as @replying to anyone who tweets its profile, it uses mouthwatering pictures of its products together with punny captions.

Find out more about Cinnabon’s social media strategy here and tell us if you’d engage with a chatty brand.

Follow

Get every new post delivered to your Inbox.

Join 572 other followers

%d bloggers like this: