June 17, 2015 Leave a comment
Coca-Cola’s new ads are bringing an unexpected personal touch to Twitter.
The brand, as part of its ongoing Share a Coke campaign, is now taking over the social network with targeted promoted tweets.
Twitter users will now be able to see Coca-Cola ads in their feed, encouraging them to buy personalised bottles – even embedding a picture of a Coke bottle with the user’s name on it.
This type of personalised advertising isn’t new to Coca-Cola, which teamed up with 4oD last summer to market directly to the catch-up service’s subscribers.
Find out more about Coca-Cola’s new initiative here and tell us if you think this is a good idea.