Fashion brand creates selfies with balloon machine


SelfiebrationAn American fashion brand is celebrating its 20th birthday with a ‘#Selfiebration Machine’.

Old Navy is encouraging tweeters to tweet a selfie and a birthday wish with #Selfiebration.

The company will be displaying the machine in New York and Los Angeles, where tweeters can see their pictures blown up with balloons.

Watch the machine in action below and tell us what you think of the concept.

How social media can boost a brand


CinnabonCinnabon is an American brand with remarkable visibility, despite a sporadic history of traditional advertising.

Instead, it gets people talking about its cinnamon rolls through social media.

The company, which is known for its ‘guerrilla marketing’ (it pumps a ‘freshly baked’ smell around its shops to entice customers), has over a million Facebook likes, 60,000 Twitter followers, and 20,000 Instagram followers.

With over a thousand shops worldwide, Cinnabon has tweeted nearly 65,000 times and seems to have found a magic formula of customer engagement.

As well as @replying to anyone who tweets its profile, it uses mouthwatering pictures of its products together with punny captions.

Find out more about Cinnabon’s social media strategy here and tell us if you’d engage with a chatty brand.

Bus stops become tweet-activated vending machines


Tweet to EatFamous snack brand Walkers has introduced tweet-activated vending machines to London bus stops, in the latest phase of its ‘Do Us A Flavour’ campaign.

The campaign, which initially sourced crisp flavour suggestions from the public back in January, introduces the six finalists to the public through the vending machines.

Accompanied by short films starring Gary Lineker, Walkers’ brand ambassador, the bus shelters give out crisps when members of the public tweet @Walkers_busstop.

The flavours include ‘Chip Shop Chicken Curry’, ‘Pulled Pork in a Sticky BBQ Sauce’, and ‘Cheesy Beans on Toast’, and will be on the streets of London until the 11th of September.

Find out more about the campaign here and tell us if you’ve picked up a packet.

How is social media affecting television habits?


Social media television habitsNew research from YouView reveals how social media usage is affecting the way UK viewers are watching television.

The study discovered that one in seven viewers search through social networks to find television recommendations, while over a quarter stay off social media when they need to avoid spoilers.

YouView surveyed two thousand viewers and also asked them about their ‘second screening’ habits (nearly one in six are on Twitter while watching a programme).

Find out more about the research here and tell us if social media influences your television habits.

B2B social media in 2014


Social MediaB2B Marketing has unveiled a new study and infographic detailing the social media landscape in 2014.

The infographic reveals the social media behaviour of B2B companies and which best social networks are best for communicating the organisations’ messages.

LinkedIn and Twitter are the most popular platforms for B2B organisations, citing them as the best channels to boost brand awareness.

Other statistics, such as key challenges for B2B companies and what type of content performs the best, are also included in the infographic.

Take a look at the infographic here or download a summary of the report.

Delta Social Soul


A digital installation has given users the chance to find their ‘social soulmate’ by immersing them in other people’s social media streams.

Delta Social Soul’, which consisted of a room covered in monitors and mirrors, displayed the visitor’s Twitter feed and uses an algorithm to find their ‘social soulmate’ among other attendees of the Vancouver TED conference.

The experience was devised by experiential marketing agency MKG and was inspired by Yayoi Kusama’s Infinity Mirror Rooms.

Find out more about ‘Delta Social Soul’ here and let us know what you think of the immersive installation.

Cartoon characters brighten commute


A British illustrator has found a way to cheer up his commute – he turns his fellow passengers into cartoon characters using sticky notes and perspective.

Joe Butcher, known on Twitter as October Jones, draws cartoon faces on sticky notes, holds them up to unsuspecting commuters (who often inspire the particular character thanks to their clothes or stance) and then he tweets the resulting pictures.

His creations include an irritable Mickey Mouse, Wile E. Coyote ‘sneaking up on’ Road Runner, and Wally, complete with red stripy jumper.

Butcher is known for his ‘Texts from Dog‘, in which he screenshots his ‘conversations’ with his dog, Cooper, who is slightly delusional, and posts them on Tumblr.

Take a look at some of Butcher’s creations here and tell us what you think of them.

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