Building awareness for a technology company


useMangoEntrepreneurial London-based technology company useMango Limited worked with The Think Tank PR team to announce its game-changing software test automation tool.

It was looking for a B2B PR agency to help create awareness of its innovative tool to support automated software testing and to demonstrate the benefits that comprehensive test automation can bring.

Finding faults in software early saves time and money, and improves quality. useMango Ltd’s software test automation tool, useMango™, which launched at Oracle OpenWorld, was a result of a fresh look at the test automation technologies and methods in use.

Through a series of press announcements, The Think Tank helped generate a buzz within the technology community.

The announcements not only focused on the evolution of the test automation tool, but on the company’s channel strategy and the business drivers behind the innovation.

We secured an interview with the respected industry publication Computer Business Review, as well as securing coverage in both the IT channel press and the broader technology media outlets.

The founders of the company are now working with The Think Tank on a second campaign for useMango’s founding partner, Infuse Consulting Limited.

To date this has included a messaging workshop, exhibition support, and design work, along with press relations support.

Tech Nation


Tech NationOn June 3rd, The Think Tank attended Tech Nation’s event at The Jones Family Project in EC2. It was an opportunity for a bit of networking and to gain insight into dealing with customers and leveraging technology to enhance the user and business experience.

The first Keynote speaker was Joe Middleton, CEO of PlayerLayer, which makes sports clothing usually worn as an additional layer. PlayerLayer garments are worn by professional sports teams and universities across the world. Joe’s insights on reaching customers and getting them to participate in the brand to push it to the next level were punctuated by his own examples that pushed his own brand into a current and in demand product.

Mark Wakelin, CEO of Tquila, a customiser of Salesforce software illustrated how simple changes and modifications can enhance the channels which reach and interact with customers wherever they are.

A speaker from Salesforce.com, spoke of their growth from a four-man company to a multi-billion dollar organisation in 15 years. This astonishing growth is due to a commitment to servicing the customer and guiding companies to draw customers in on their own, customised, path to purchase.

Finally, we had a look at social retail with Dean Fankhauser, CEO of Nuji, a social retail startup. He spoke of the growing egocentric consumer and how their world revolves around them via their mobile device.

Think Tank Senior Account Manager, Steve Mancour, says: “This was a well organised event and sought to create a little of the vibe of Silicon Valley near Silicon Roundabout. The idea of networking, talks, wine and beer tasting, accompanied by some delicious food proved a winning combination and certainly seemed to encourage some great conversations from speakers, supporters and guests alike.”

A press meeting with Russian journalists


Formica Russian press briefingPR Account Manager Jana Pavelkova flew to Moscow last week to help facilitate and attend a special press briefing organised with our partner agency in Russia and client Formica Group.

The importance of meeting up with journalists face to face is still key in this world of email and online communication. It offers an opportunity to explore areas of mutual interest, and is critically important in some countries like Russia where press briefings are seen as a requisite for being perceived as a serious player in the market.

We have been supporting media relations with the Russian press for Formica Group over a number of years now, and the opportunity to get together was an important step in highlighting Formica Group’s activities at a local level.

Formica Group’s key representatives in Russia presented an overview of product ranges, surfacing trends and how Formica® laminate is being used and specified in buildings.

Jana says: “We invited the journalists to get involved and ask questions throughout the presentation, which led to some very interesting discussions such as the differences between country specific design trends, sustainability vs greenwash, as well as the latest advances in laminate manufacture and the material’s progression since 1913.

“The face to face meeting with journalists also helped to establish Formica Group’s presence on the Russian market and presented the company as an expert in their field.”

The Think Tank wins global brief from Asendia


AsendiaAsendia, the La Poste and Swiss Post joint venture which launched in 2012, has awarded The Think Tank the brief to plan and execute a series of campaigns for 2014, which include creative, production, digital outreach, and public and media relations.

Based around Asendia’s brand theme ‘The world is your address’, we will roll out campaigns targeting customers and potential customers of the company’s cross-border delivery solutions. The campaigns will be delivered in a number of countries around the world and will feature multiple language elements.

For 2014, work will kick off with a campaign directed at how Asendia can enable the growing opportunities for eCommerce business across borders. This will be followed by a focus on the company’s new global offering, a comprehensive range of international mailing and shipping solutions for business, direct marketing, internet retailing and publishing.

Campaign elements will comprise owned, earned and paid for media, with a focus on an integrated approach. Elements of the campaigns will also focus on employee communications.

The brief was won in a competitive three-way pitch at the end of 2013, with the first campaign due to go live in April 2014. A pilot project for internal communications was completed in December.

Asendia Head of Communication, Domenico Pereira said: “We selected The Think Tank because they combined a creative approach with a holistic view of our brief; we felt that they understood our challenges and would work effectively with the in-house team we have in place in Berne and Paris.”

The account will be led by our Directors Liam Bateman, Samantha Dawe and Shaun Madle.

Helping spread the word for Tackle, the prostate cancer patients’ charity


Tackle press coverageThe Think Tank has been working with prostate cancer patients’ charity Tackle providing some core PR support since the start of the year. In the past weeks this has specifically involved a critical announcement regarding the availability of a new drug for cancer patients.

The goal was to put forward Tackle’s viewpoint on the availability of this treatment which offers a vital lifeline to thousands of men facing ‘death sentences’ due to the very limited options for treatment if chemotherapy has failed.

PR Senior Account Executive Kate Stewart said: “It was critical that Tackle was seen to be involved in the news debate, and we issued a statement saying the charity was giving a cautious welcome to the turn-around by NICE* on the availability of this new drug Enzalutamide.”

“The statement was issued under embargo and we followed up with as many of the key press writing on this subject as possible, and who we have been in dialogue over past months, offering spokespeople from Tackle for comment.”

The PR initiative paid off and Tackle received online coverage on several high profile websites, including The Mirror, ITV, The Daily Telegraph, Nursing Times, The Courier, Daily Mail, and the Huffington Post!

An article also appeared in print in The Daily Telegraph.

*National Institute for Health & Care Excellence

UK-GBC launches new ‘Pinpoint’ website


The UK-GBC launched their new ‘Pinpoint‘ website this week.

Pinpoint is an online resource for the green building industry which gives industry professionals the opportunity to share their insights on a digital platform.

The new Pinpoint offers users a number of ways to filter their way through resources – from simple tick boxes to a Google-like search bar at the top.

Pinpoint is completely free both to sign-up and post your own resources or to read ones other users have uploaded.

The Think Tank is very pleased to have been involved in this project and are proud of the new website which has been built.

Take a look at  the new and improved Pinpoint here.

The Think Tank unveils ‘the best pool table in Clerkenwell’


Having already featured on this blog, The Think Tank has been able to get their hands on their own Fusion Table.

For those that don’t know, Fusion Tables are able to double as a pool table and as a dining/meeting table.

The addition of this table acts as both a meeting room for the team, and also a pool table to help the guys relax after a busy days work.

You can enquire about a Fusion Table of your own here, and tell us if you would one of these for your office.

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