June 6, 2014 Leave a comment
On June 3rd, The Think Tank attended Tech Nation’s event at The Jones Family Project in EC2. It was an opportunity for a bit of networking and to gain insight into dealing with customers and leveraging technology to enhance the user and business experience.
The first Keynote speaker was Joe Middleton, CEO of PlayerLayer, which makes sports clothing usually worn as an additional layer. PlayerLayer garments are worn by professional sports teams and universities across the world. Joe’s insights on reaching customers and getting them to participate in the brand to push it to the next level were punctuated by his own examples that pushed his own brand into a current and in demand product.
A speaker from Salesforce.com, spoke of their growth from a four-man company to a multi-billion dollar organisation in 15 years. This astonishing growth is due to a commitment to servicing the customer and guiding companies to draw customers in on their own, customised, path to purchase.
Finally, we had a look at social retail with Dean Fankhauser, CEO of Nuji, a social retail startup. He spoke of the growing egocentric consumer and how their world revolves around them via their mobile device.
Think Tank Senior Account Manager, Steve Mancour, says: “This was a well organised event and sought to create a little of the vibe of Silicon Valley near Silicon Roundabout. The idea of networking, talks, wine and beer tasting, accompanied by some delicious food proved a winning combination and certainly seemed to encourage some great conversations from speakers, supporters and guests alike.”