August 14, 2013 Leave a comment
Subway have launched a new big-money marketing campaign to promote its new limited-edition mango chicken sub.
The advert features a character called Janet who doesn’t seem to have much luck in life – until she finds herself a mango chicken sub from Subway!
Built around this story Subway is inviting everyone else to ‘#WinLikeJanet’ by participating in their new facebook game.
The game is an online teddy bear hunt and involves players searching through Google Street View maps to find teddy bears – of which there are five to find and win each day.
Subway plan to give clues to the bears whereabouts via their twitter feed.
Have a look at their advert below, and tell us if you plan on joining the hunt.