Pimm’s launches innovative digital posters


Have you always wanted to know in advance if a pub still has seats on a hot summer day? Well, Pimm’s has launched new billboard posters that will let you know.

The brand has installed innovative sensor-activated digital posters throughout London, which will activate when the temperature reaches 16 degrees Celsius and will update you with seating space information in your area.

Using beacon technology to sense when the participating pubs and beer gardens have space, the ads will also change their messaging depending on the weather data they receive.

Learn more about this innovative campaign here and let us know if you’ll be paying attention to the Pimm’s posters.

Pimm's posters 30.06.15.png

KFC’s disposable keyboards


KFC has tried to make life easier for its customers by integrating technology in its stores…in an unusual way. 

The fast food brand reached out to smartphone users by trying out disposable paper typing trays in its German restaurants.

Customers could connect their devices via Bluetooth to thin rechargeable wireless keyboards, which prevented greasy fingerprints all over their screens.

Have a look at the explanatory video below and tell us if you think KFC should launch the trays in the UK.

https://player.vimeo.com/video/126814985?color=c10a27&byline=0&portrait=0

KFC 02.06.15.png

Mountains of Mouthness


An innovative app allows social media users to experience their tweets being spoken by a mountain.

Goo Technologies’ new app ‘Mountains of Mouthness’ features 3D animated mountains that will recite tweets from people who use the hashtag #Mouthness.

This concept is actually based on a fairytale, in which two mountains in love find themselves separated by a village and have to talk to each other from afar.

Creative Director Magnus Östergren said: “we’re aiming to build the most artist friendly tool for advanced interactive web graphics out there.”

Watch a demonstration of the app here and tweet #mouthness or @MoMouthness to have your message spoken by a cartoon mountain.

MountainofMouthness 27.05.15.JPG

Ofcom reveals latest UK web usage figures


Ofcom has unveiled its latest research on how we use technology in 2015.

The study reveals that the average Internet user in the UK spends twenty hours a week online – a figure which has doubled in a decade.

The report also shows the increasing importance of social media among Internet users, with 72% belonging to a social network.

1,890 adults from across the UK were surveyed for the questionnaire.

Find out more about the report here and tell us if you think it’s an accurate reflection of the way we use the Internet.

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LEGO-inspired Brick Street View


If you’ve been fantasising about being in The LEGO Movie, then look no further – a Swedish coder has hacked a LEGO-inspired layer over Google Street View.

Einar Öberg’s creation, dubbed ‘Brick Street View’, offers an alternative spin on Google Maps, with a LEGO figure ready to help you explore the pixellated world.

Öberg has form with transforming Google Street View – his ‘Urban Jungle Street View’ lets users navigate an overgrown post-apocalyptic world.

Both the Brick and Urban Jungle versions are playful alternatives to the normal Google Street View and add a lovely sense of fun to the software.

Take a look around ‘Brick Street View’ here and tell us what you think of it.

Google maps lego 13.05.15.jpg

Snickers launches voice recognition tool


Taking inspiration from Apple’s Siri, Snickers has developed recently its new voice recognition tool.

The chocolate brand has launched i-voice, its own voice recognition tool, as part of its ‘You’re Not You When You’re Hungry’ campaign.

I-voice is based on mobile voice-activated personal assistants, but will deliver much more sarcastic and unhelpful answers.

It only becomes helpful once the brand’s name shows up in the search results, emphasising the campaign’s strapline.

Find out more about i-Voice here and tell us if you’ll be downloading it.

snickers campaign 05.05.15.jpg

Track Nessie with Google Street View


Google Street View has turned its attention to the famous Loch Ness Monster.

The technology firm has teamed up with Visit Scotland and Adrian Shine to produce photographs of the Scottish loch for the Google Street View collection, which are now online for potentia lNessie hunters.

To celebrate the news, Google turned its daily Doodle into a fun reimagining of the iconic legend.

Watch the video below and tell us if you would try to track down Nessie.

Google maps Loch ness 23.04.15.JPG

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