Online media streaming up nearly 400%


Online media streamingNew figures from Adobe have shed light on the latest online streaming trends, revealing that online TV video consumption has risen by 388%.

Using smart devices to watch videos is on the rise, with over a quarter of online viewing taking place on a smartphone or tablet.

However, desktop is still king, with Adobe finding that videos that reach 25% completion on a desktop computer are three times more likely than on a smart device to reach 75% completion.

Read more about the research here.

Argos ‘Get Set Go’ campaign targets commuters


Argos bubbles gameArgos has given commuters the chance to win bundles of prizes by playing its interactive multiplayer game.

The game, which was developed for the Motion@Waterloo indoor screen, lets four commuters at a time pop giant, high-definition bubbles on the 40m screen.

Players use their smartphones to play the game, which uses a dynamic queuing system and real-time smartphone-to-screen connections.

Find out more about the campaign here and let us know what you think.

How effective is Out of Home advertising?


Out of Home adNew research has discovered the effect of Out of Home (OOH) advertising, finding that 79% of consumers take action after seeing an OOH advert.

Future Foundation’s study also revealed that 62% of consumers who are most engaged with smart devices immediately looked online for more information after viewing an OOH ad.

Digital OOH ads drove the bulk of the responses and were found to be particularly successful when they rewarded interaction by offering prizes.

Find out more about the research here and tell us what kinds of OOH ads you respond to.

‘Your Life’ project shows how Earth has changed


Your Life on EarthThe BBC has launched a personalised dashboard showing how the world has changed since you were born.

As part of the new BBC Earth digital offering, the ‘Your Life on Earth’ dashboard visualises data on how humanity and the planet have changed since the user’s birth.

The graphics can be shared individually or as a whole across social media.

BBC Earth editor, Matt Walker, described the new site as ‘an incredibly rich destination for natural history and everyone with a curious mind and an interest in the world around them’.

Find out more about the new platform here and tell us if you’ll be trying it out.

Eerie dioramas produced by 3D printing glitches


DioramaAn artist produces eerie dioramas by deliberately glitching the 3D printing process.

Mathieu Schmitt creates dark, snowy scenes with objects, such as benches, lampposts, and cars, which are intentionally imperfect.

The objects are the result of corrupted 3D model data, giving them misshapen or distorted features.

Schmitt then places the objects into black cubes, which block nearly all natural light, and then illuminates the odd features for a beautiful, yet unsettling, effect.

See more of his work here and tells us what you think of it.

The Top Colour Trends of 2014


Colour TrendsShutterstock has revealed a new infographic revealing the colour trends that have dominated 2014 so far.

The infographic uses data from Shutterstock’s downloads to analyse which colours have been the most popular this year.

Green has been on the rise, with an 81% increase in downloads, thanks to events like the World Cup, where most photos featured either grass pitches or the Brazilian flag.

The infographic also examines colours by countries and continents, with green and blue dominating North America, red and orange rising in popularity in Africa, and pink making a statement in Russia and China.

Take a look at the whole infographic here and tell us your favourite colour of the year.

Nestle develops natural edible ink


SmartiesNestle has developed an edible ink suitable for inkjet printing.

The ink, produced by Nestec (the brand’s R&D arm), could be used in the food and medical industry, with applications including logo printing, decorative messaging, and labelling.

Nestle’s ink is based on familiar and natural ingredients, as opposed to the artificial materials often used in edible inkjet printing, and has been tested on Smarties.

Read more about the innovation here and tell us what you think.

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