A window emulating sunlight from around the world


CoeLux windowA smart window can recreate different types of sunlight through ingenious technology.

CoeLux uses a full-spectrum LED lighting system, with a special pane that reproduces the Rayleigh scattering effect of sunlight travelling through the atmosphere.

The window is available in three options, mimicking the sunlight of the tropics, the Mediterranean, or Scandinavia.

Find out more about CoeLux here and tell us what you think of the idea.

Dove brings ‘100 colours’ to shopping centres


Dove 100 colours screensDove installed colour-detecting digital screens in shopping centres across the country, as part of its ‘100 colours’ campaign.

The screens recognised the dominant colour of a person’s clothing and then showed them a demonstration of Dove’s deodorant being sprayed on fabric of a similar colour – proving that the deodorant doesn’t stain clothes.

The screens finished the demonstration by telling users where to buy Dove within the shopping centre.

The campaign, put together by Kinetic, was carried out in shopping centres including Bluewater and Lakeside.

Find out more about the campaign here and tell us what you think.

‘Share a Coke’ comes to 4oD


Share a CokeCoca-Cola and Channel 4 have entered a historic partnership, creating personalised digital television adverts.

The ‘Share a Coke’ campaign has been extended to Channel 4’s 4oD platform, in which viewers have to log in to watch content.

4oD users will see a bottle of Coca-Cola with their own name on it, followed by the brand’s advert.

Channel 4 has been chosen for the campaign, as half of the 16-24 demographic in the UK are signed up to 4oD.

Find out more about the innovative campaign here and tell us what you think of it.

Ecolution reveals world’s first portable smartflower


Ecolution smartflower
One of our clients, Ecolution, revealed the world’s first portable solar system, smartflower™ at Dukes Polo, Essex (12-13 July).

The stunning solar power plant is a unique mobile all-in-one photovoltaics system that unfolds automatically as the sun rises, follows it just like a sun flower, and then folds itself away when the sun sets.

Ecolution smartflowerAndy McGloin, commercial manager at Ecolution comments: “smartflower offers a design-led approach to renewable energy. With sustainability and energy efficiency becoming every day terms in our lives, we need to provide our customers with products that are simple to use, efficient and at the same time would adhere to their aesthetic requirements.”

Take a look at some more pictures of smartflower™ below.

Ecolution smartflowerEcolution smartflower

Ecolution smartflower

How is social media affecting television habits?


Social media television habitsNew research from YouView reveals how social media usage is affecting the way UK viewers are watching television.

The study discovered that one in seven viewers search through social networks to find television recommendations, while over a quarter stay off social media when they need to avoid spoilers.

YouView surveyed two thousand viewers and also asked them about their ‘second screening’ habits (nearly one in six are on Twitter while watching a programme).

Find out more about the research here and tell us if social media influences your television habits.

Murat: the interactive comic


MuratA Czech collective has created an online comic that invites readers to interact with it.

Murat’, by Motiv, is an innovative spin on traditional graphic novels, making the most of current technology to involve readers in its storyline.

Murat looks like a typical black and white comic, but it uses audio and visual effects and is clickable throughout – one page of the comic consists of a jigsaw that readers has to construct themselves.

Watch the trailer for the comic below or read it here – tell us if you find this development in comics exciting.

Content ideas for social media


Social mediaContent marketing is now a crucial part of many organisations’ strategy, but sometimes it’s hard to think of content ideas tailored for different social media channels.

PR Daily has compiled a list of ideas for Facebook, Twitter and other social networks, designed to make your content offering more diverse and distinctive.

The list recommends digging out vintage company photos for Facebook, crafting inspiration boards on Pinterest and sharing quick tips on Twitter.

Other ideas include checking what’s trending on social media, sharing industry-relevant blogs, creating infographics and even making video montages.

Take a look at the whole list here and tell us if you have a great content idea for a social network.

Landesgartenschau: an exhibition hall built by robots


Landesgartenschau Exhibition HallAn exhibition hall has a structure created entirely from plywood prefabricated by robots.

The Landesgartenschau Exhibition Hall in Germany has been constructed using digital design and robotic fabrication techniques, which also included insulation, waterproofing and cladding.

The hall’s structure consists of 243 hexagonal plywood panels and the double-domed design is inspired by the skeletal structure of a sea urchin, which is described as ‘one of the most efficient modular systems in nature’.

Find out more about the design here and tell us what you think.

Fibreglass cows bring wi-fi to Glastonbury


Wi-fi cows at GlastonburyFestivalgoers at last weekend’s Glastonbury were able to enjoy wi-fi on the site, thanks to a trio of fibreglass cows.

The cows, named Dolly, Daisy and Molly, were installed at key points around the festival and provided revellers with wi-fi for twelve hours every day.

Acting as 4G hotspots, the cows were powered by EE (Glastonbury’s technology partner) and designed by Hank, the on site artist.

Find out more about the cows here and tell us what you think of the fun idea.

Top 20 brands on LinkedIn


LinkedInLinkedIn has published a list of its most influential UK brands, revealing which companies have successfully mastered content marketing on the social media platform.

The list of twenty brands uses LinkedIn’s Content Marketing Score, which measures content by how it engages other users.

Recruitment companies, such as Hays and Reed, feature in the list, but a range of brands score highly for content engagement, including Financial Times, BBC and Eurostar.

Take a look at the whole list here and tell us which brands you engage with on LinkedIn.

What types of video engage viewers?


Coull video studyA new study has revealed the kinds of video content that keeps viewers watching for longer, with some interesting findings.

The research, by Coull, took into account 12 million video plays during May in the UK.

Videos featuring cars engaged 61% of their audience throughout the play time, while people, travel and animals held onto around half of their viewers until the end.

However, with only 43% of sports video viewers watching whole videos, Coull’s CEO suggests that sports publishers and brands could innovate more online, especially in a World Cup year.

Find out more about Coull’s findings here, and tell us about your favourite kinds of video content.

The Crealev Levitation Module


Crealev CLM2 Levitation ModuleA video on YouTube reveals the clever ways in which a levitation device can be applied, including floating a fully arranged chess board.

Amazing Magnetic Levitation Device!’ showcases the Crealev CLM2 Levitation Module, which can levitate objects up to twenty pounds in mass.

The module consists of two halves: the base and a platform on which to place an object.

Using electromagnetism, the module levitates and rotates books, a brick on a cushion and even a model of the Millennium Falcon.

Watch the levitation module in action below and tell us what you think of the device.

Lighting Giants


Lighting GiantsA new tourist attraction in Croatia uses industrial cranes in a nocturnal light show called ‘Lighting Giants’.

Designed by architectural lighting designer Dean Skira, ‘Lighting Giants’ uses RGB LED spotlights to illuminate the cranes at the Uljanik shipyard in Pula.

The project came about when the 158-year-old shipyard was going to be relocated, although Skira first came up with the idea in 2000.

Funded privately and by the Croatian Ministry of Tourism, ‘Lighting Giants’ has to accommodate the working activities of the shipyard.

Find out more about the project here or watch the video below.

The Garden of Identifiers


The Garden of IdentifiersAdTruth has made an infographic detailing the identifiers that marketers use to interact with consumers.

The infographic, called ‘The Garden of Identifiers’, looks at the effectiveness of certain identifiers, such as cookies and fingerprinting, across different platforms.

It also covers why they should be used, including reach, accuracy and privacy.

Marketers use identifiers to gather information about their audience, helping them to optimise their marketing campaigns.

Take a look at the whole infographic here.

Google’s self-driving car


Google carGoogle has unveiled its new driverless car, which it has built from scratch.

The prototype, which Google describes as ‘fully self-driving’, is designed without a steering wheel or pedals, as it should be able to operate safely without human intervention.

The ‘pod-like’ car is capped at a speed of 25mph and its sensors can detect objects from up to ‘two football fields’ away, removing blind spots.

Watch the car in action below and read more about the self-driving car here – let us know your thoughts on Google’s invention.

Nescafé alarm cap


Nescafe alarm capNescafé has given its signature instant coffee a twist by turning the jar into an alarm clock.

The lid (or ‘alarm cap’) of the new-look jar is 3D-printed and contains the alarm clock, which emits a light and a choice of seven alarm sounds.

The user simply has to unscrew the lid to stop the alarm, helping them on their way to their first coffee of the morning.

Play the video below to find out more about the innovative new jar and tell us if coffee is crucial to the start of your day.

Clerkenwell Design Week


Visualisation of Jaguar Foscarini installationThe fifth Clerkenwell Design Week opened on Tuesday 20th May, hosting the most innovative products, designers and brands around. Here are a few of our favourite locations on the showcase trail:

Design Factory – The Farmiloe Building

Jaguar and Italian lighting firm Foscarini have created a dramatic scene in the Design Factory’s atrium, pairing a bespoke Jaguar with a supersized light installation by Ferruccio Laviani.

Jaguar invited designers to submit concept wraps for its new Jaguar F-TYPE Coupé, using the #FearlessDesign hashtag on Twitter and Instagram.

The winning design, ‘Untamed Creativity’ by Justin Silke, resembles a dynamic scrawl, which Jaguar described as embodying their ‘design ethos of visual drama and individualism’.

Laviani’s Tuareg consists of orange and black tubular elements arranged into a three-dimensional structure and suspended from the ceiling. There are other Tuareg installations on display in the Foscarini stage, alongside other work, including Big Bang by Vicente Garcia Jimenez, Lightwing by Jean Marie Massaud and Rituals by Ludovica and Roberto Palomba.

Detail – St. John’s Square

Another exhibition worth visiting is Detail at St. John’s Square, which hosts luxury interior brands. One must-see is the edra showcase in the medieval crypt of the Order of St. John; featuring work from designers such as the Campana brothers, the pieces combine eclectic influences and reimagine them in classic furniture styles. The lowlights and tranquillity of the crypt somehow enhance the ‘otherness’ of the collection, ensuring a memorable experience.


Tile Mile – St. John’s Gate

Tile Mile - DezeenTile Mile invites visitors to revel in the kaleidoscopic effect of the transformed St. John’s Gate, which is described in The Icon Guide to CDW as being ‘reminiscent of the famous Basilica Cistern in Istanbul’.

Using mirrors in the inner arches and a complex, colourful floor tile design, Tile Mile also reflects the archway’s stunning vaulted ceiling. The temporary installation was created by architects russ + henshaw and sponsored by Turkishceramics.

Find out more about Clerkenwell Design Week (which runs until the 22nd May) here.

A billboard that absorbs pollution


Air Purifying BillboardA university in Peru has unveiled a pollution-busting billboard designed to tackle the effects of the country’s industrial growth.

Universidad de Ingeniería y Tecnología (UTEC) teamed up with ad agency FCB Mayo to create the billboard, which can purify 100,000 cubic metres of polluted air in a day.

The billboard uses a water filtration system to absorb the polluted air, which contains metal and stone particles as well as dust and germs, and discharges fresh, clean air back into the atmosphere.

UTEC has previously created a water-producing billboard, which won five Cannes Lions awards.

Watch the video below to find out more about this clever billboard, and tell us if you think more should be built.

Glowing dandelion lights


OLED TampopoA cinematographer has transformed dandelions into a collection of artistic lights.

Takao Inoue used fresh dandelion seed heads (often called ‘dandelion clocks’ due to their fluffy, spherical appearance) for the project, which he named ‘OLED Tampopo’.

Inoue installed organic light-emitting diodes (OLEDs) into the stems of the dandelions, before encasing them in in transparent plastic blocks.

OLED Tampopo was originally created for an exhibition at the Milano Salone del Mobile earlier this year.

Take a closer look at OLED Tampopo here and let us know your thoughts about the artwork.

How to build ten houses in a day


How to build ten houses in a dayA company in China can construct up to ten buildings a day, thanks to its innovative use of 3D printing and waste material.

Yingchuang New Materials uses its own technology to print walls and other structures (the roof is the only part that can’t yet be printed) made out of cement and construction waste.

The company demonstrated their method by building ten houses in 24 hours at a Shanghai industrial park; apparently the printing process itself took twelve years to perfect.

Watch a news report of the construction below, find out more about the process here and tell us what you think of this unique take on prefabrication.

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