YouGov launches Profiles


YouGov has revealed its product Profiles, designed for agencies and brands.

Profiles is a segmentation and media planning product that examines demographics in depth.

With data collected from over 200,000 UK YouGov members, they are able to give a precise image of any brand, person, or thing’s target audience by giving specific statistics on the audience’s likes, preferences, and habits.

Try out Profiles here and tell us what you think.

Yougov profiles 30.03.15.JPG

Harrods creates Chelsea Flower Show garden based on perfume


Harrods gardenHarrods is launching its first Chelsea Flower Show garden around the theme of perfume.

The department store, with help from garden designer Sheena Seeks, will display flowers that are commonly used in the process of making perfumes as sold at Harrods for over a century.

The designer explained: “one side of the garden is going to look like a perfume laboratory, inspired by the processes where flowers are embedded into wax or have their oils extracted to capture their scent.”

In addition to this, technology will allow visitors to see virtual flowers coming into life with their smartphones.

Have a look at this innovative garden here and tell us if you’ll be visiting.

Interactive billboard raises awareness of domestic violence


Women's Aid billboardWomen’s Aid has unveiled an unusual billboard to coincide with International Women’s Day. 

The organisation has created a digital billboard that displays a woman’s bruised face as a representation of domestic violence.

Using facial recognition technology, the more people who look at the billboard, the faster the woman’s face heals, sending the message that domestic violence shouldn’t be ignored.

The campaign was created with the help of WCRS London and will be displayed in numerous places in the UK. 

Have a look at the billboard here and tell us what you think about it.

Samsung designs kennel for Crufts


Samsung kennelSamsung has decided to target a new market with its DreamDoghouse. 

The technology company has unveiled a kennel at its latest product launch, claiming to offer ‘the ultimate in doggy luxury’.

This product represents the growing part technology plays in our pets’ lives and is part of the firm’s sponsorship of Crufts 2015.

Andy Griffiths, President, of Samsung Electronics UK and Ireland, says: “with the Samsung Dream Doghouse, we wanted to reflect the nation’s growing trend for using technology.”

The kennel is on display at Crufts at Birmingham’s NEC. 

Watch the video below and tell us what you think about the product.

Google search to display tweets


Tweets in Google search resultsTwitter has announced that tweets will be displayed in Google search results in the future.

After an arrangement between the web company and the social network, tweets will be showcased in user profiles on Google results for the first six half of 2015.

This deal has been made with a long-term view, with Twitter aiming to attract more people to the site by getting tweets seen by non-users.

Learn more about the plans here.

Twitter tests ‘Instant Timelines’


Twitter.Twitter is testing a new service to engage its new users. 

Since January, Twitter has been testing a new feature called “Instant Timeline” on a subset of Android users.

This feature is addressed to new users as it makes the process of signing in much easier by scanning and analysing your contacts and who they follow.

Their Twitter streams will thus be filled with tweets that Twitter thinks may interest them without needing to follow these accounts.

Dick Costolo, CEO of Twitter, explains: “we believe that anyone should be able to come to Twitter and immediately feel deeply immersed in that world”. 

Learn more about this new feature here and tell us what you think about it.

Cute vintage-style ad for new Galaxy S-pen


Samsung advert Ad agency Heaven and the directing duo Vallée Duhamel have made a new vintage-style ad for Samsung.

With the title ‘creativity at work’ and an electronic music background, the ad presents us the different functionalities that the Samsung Galaxy Note 4 S-Pen can offer.

The result is a colourful collage of all the arts and crafts materials the S-Pen can emulate.

Watch this joyful advert below and tell us what you think.

//player.vimeo.com/video/116765877

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