Ofcom reveals latest UK web usage figures


Ofcom has unveiled its latest research on how we use technology in 2015.

The study reveals that the average Internet user in the UK spends twenty hours a week online – a figure which has doubled in a decade.

The report also shows the increasing importance of social media among Internet users, with 72% belonging to a social network.

1,890 adults from across the UK were surveyed for the questionnaire.

Find out more about the report here and tell us if you think it’s an accurate reflection of the way we use the Internet.

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LEGO-inspired Brick Street View


If you’ve been fantasising about being in The LEGO Movie, then look no further – a Swedish coder has hacked a LEGO-inspired layer over Google Street View.

Einar Öberg’s creation, dubbed ‘Brick Street View’, offers an alternative spin on Google Maps, with a LEGO figure ready to help you explore the pixellated world.

Öberg has form with transforming Google Street View – his ‘Urban Jungle Street View’ lets users navigate an overgrown post-apocalyptic world.

Both the Brick and Urban Jungle versions are playful alternatives to the normal Google Street View and add a lovely sense of fun to the software.

Take a look around ‘Brick Street View’ here and tell us what you think of it.

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Snickers launches voice recognition tool


Taking inspiration from Apple’s Siri, Snickers has developed recently its new voice recognition tool.

The chocolate brand has launched i-voice, its own voice recognition tool, as part of its ‘You’re Not You When You’re Hungry’ campaign.

I-voice is based on mobile voice-activated personal assistants, but will deliver much more sarcastic and unhelpful answers.

It only becomes helpful once the brand’s name shows up in the search results, emphasising the campaign’s strapline.

Find out more about i-Voice here and tell us if you’ll be downloading it.

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Track Nessie with Google Street View


Google Street View has turned its attention to the famous Loch Ness Monster.

The technology firm has teamed up with Visit Scotland and Adrian Shine to produce photographs of the Scottish loch for the Google Street View collection, which are now online for potentia lNessie hunters.

To celebrate the news, Google turned its daily Doodle into a fun reimagining of the iconic legend.

Watch the video below and tell us if you would try to track down Nessie.

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The progress of technology


An infographic reveals how technology has progressed in the last fifteen years.

As the digital revolution is now so multi-faceted, the infographic just touches on a few key milestones.

These include the Google self-driving car, the rise of mobile devices, and the launch of iTunes, as well the companies that made a significant impact on its development such as Google and Apple.

Have a look at the whole infographic here and tell us what you think about it.

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Innovative buses launched in San Francisco


San Francisco and Leap Transit have launched city buses with brand new designs, focusing more on the comfort side rather than on mass transportation.

The little touches include free Wi-Fi, snacks, and drinks.

However, comfort and luxury come at a price, as a single ticket currently cost $6 or $5 if bought in bulk.

Discover the new look San Francisco city bus here and tell us if you would take a ride.

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YouGov launches Profiles


YouGov has revealed its product Profiles, designed for agencies and brands.

Profiles is a segmentation and media planning product that examines demographics in depth.

With data collected from over 200,000 UK YouGov members, they are able to give a precise image of any brand, person, or thing’s target audience by giving specific statistics on the audience’s likes, preferences, and habits.

Try out Profiles here and tell us what you think.

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