October 21, 2014 Leave a comment
Outdoors brand The North Face has given its customers a new challenge with its pop-up shop in South Korea.
Known for representing exhilarating outdoor sports, the company surprised unsuspecting shoppers by slowly removing the floor from underneath their feet.
The customers had to grab hold of the wall, which was covered in rock-climbing holds, but a greater challenge awaited them in the form of an item of North Face clothing and a countdown timer.
Watch the video below to discover the outcome of the challenge and tell us what you think of the stunt.