Mobiles and social networks may be less popular than first thought for younger generations


A new study from Redshift Research has suggested that mobile devices and social networks might be less popular among younger generations than previously thought.

The study surveyed 2000 people between the ages of 17-31 to better understand how younger people are spending their time online.

Some of the findings were quite surprising, for example 43% of the respondents claimed not to use Twitter at all.

Furthermore 65% claimed that the majority of their internet access came through a laptop or a desktop PC opposed to a tablet or a smartphone.

You can see the research in full here, and tell us if you find these results surprising.

Facebook reveals the biggest trends of 2013


Facebook has released new data from 2013 which reveals the most talked about topics of 2013.

The list includes some obvious contenders and some more less obvious topics.

Predictably the Royal Baby and Pope Francis both feature highly, however so does Miley Cyrus and the Harlem Shake.

The data also contains the locations that people have ‘checked in’ at the most – which also provides an interesting read.

Take a look at the Facebook trends of 2013 here, and tell us if you have contributed to these online topics.

Budweiser lets you make friends with a clink


Buddy CupBuddy CupIt’s an age old tradition across the globe, you say “cheers” (or regional equivalent) then ‘clink’ glasses, an almost universal symbol.

Now American beer brand Budweiser in Brazil wants to make this social act, even more social, with their Buddy Cups.

The smart cups detect the contact between them and adds the other person as a friend on Facebook, this is done via a chip in the bottom of the cup and a code which you scan with your smart phone to activate it.

The cups are reportedly going to be used for events and concerts, but how far afield no one is sure.

Watch a video about the new cup below.

Talk to street furniture in Bristol


HLP ConvoHLP collageThe winning project of the first Playable City Awards will allow residents of Bristol to text lamp posts, post boxes and other street furniture.

“Hello Lamp Post” is an interactive art project, that allows users to text a number with the message hello, the objects name and the identifier code used on all street furniture. In turn they will receive a reply from this item, leading to either a conversation or possibly a game.

The project was conceived by London-based Pan Studios and locals will be able to start conversing with bus stops and more from June this year.

You can download the full proposal here.

The impact on brand of social media mistakes


The Think Tank has recently been taking part in a series of seminars, talking about issues surrounding the use of social media in the workplace and the impact that it can have upon brand and reputation.

These have been very well attended and judging by two recent Twitter abuses in the United States it is becoming a very important factor for businesses, both internally and externally.

Last week a disgruntled employee at a company called Stub Hub sent out a tweet riddled with profanity, which the company subsequently had to apologise for and issue a withdrawal. We have added an image of this below but it does use quite strong language – you are warned!

Another business, Kitchen Aid, mistakenly retweeted an offensive joke about President Obama’s grandmother – possibly as a result of social media automation. Again, this is below but the content may be deemed as offensive.

These types of social media interaction may be mistakes or they may be on purpose but the problem is the same; Social Media poses new challenges to business as to how they and their employees interact online and the increasing possibility of damage to brand and reputation.

If you would like to discuss any of these topics and how they could impact upon your business then please get in touch.

Twitter profanityTwitter apology

Bad Taste Tweet
Twitter retraction

Responding to customer complaints on Twitter


Sainsbury's twitterTaking the engagement of their customers on Twitter very seriously, the Sainsbury’s PR team this week posted an interesting response to a complaint by U.K. blogger October Jones.

He complained that the chicken sandwich that he had bought “tastes like it was beaten to death by Hulk Hogan.”

The response? - “Really sorry it wasn’t up to scratch. We will replace Mr. Hogan with Ultimate Warrior on our production line immediately.”

Another Sainsbury’s account replied by providing a phone number for Jones to call and said the company sincerely regrets that “you had to wrestle your way through the sandwich.”

These are great responses but are they really appropriate when dealing with customer complaints? Made us smile though.

Earned, owned and paid for


Media FragmentationThe Think Tank PR team has been discussing ‘Earned’, ‘Owned’ and ‘Paid for’ media.  This came about as we saw a quote in PR Week from Freud Communications’ chairman, Matthew Freud, saying that: “The basic model for media and marketing is broken”.  

While media fragmentation has long been talked about we thought it was interesting that it is the interactive marketing space which is helping use define new universes.  

Although full definitions may vary, the basic premise is that ‘Owned’ media is the channel you control such as your website, or partially-owned, your company Facebook page or Twitter account.  

‘Earned’ media covers press coverage, however the term has evolved to cover the word-of-mouth that is being created through social media channels.  

‘Paid for’ media does what is says on the tin, and covers advertising in its many formats online and in print, and extends into paid search for example.  

Categorising your media in this way helps to identify the roles they can play in delivering your communications; understanding their benefits and challenges can be a critical next step, and of course that they work best working together.  

But of course the real test is what you say, not just how you are delivering your message, and increasingly how you are then listening, engaging and responding is key in this new ‘networked’ age.

Follow

Get every new post delivered to your Inbox.

Join 500 other followers

%d bloggers like this: