#PasteRoadTrip photography contest


If you’re a road trip regular or you simply enjoy the holiday season, this photography contest is for you.

With summer in full swing, Paste Travel has launched a fortnightly contest through social media.

Anyone can enter the competition: all you need to do is follow @PasteTravel and post your best and most original travel shots on Instagram or Twitter with the hashtag #PasteRoadTrip.

Find out more about the competition here and tell us if you’ll be entering.

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How the world uses Twitter in 2015


If you’re an avid retweeter or just an occasional user of Twitter, it can be tempting to wonder how your Twitter behaviour measures up to everyone else’s.

HubSpot’s new infographic reveals how Twitter’s 300 million active users behave on the social media platform, giving insight into demographics, engagement, and content.

For instance, did you know that 55% of tweets include an image and that 5pm is the peak time for retweets? Or even that a third of Twitter’s users are based in the Asia Pacific region?

The infographic also reveals how engagement differs for B2B and B2C marketing, and how many languages are supported on the platform.

Take a closer look at the infographic here.

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Coca-Cola’s new Twitter ads get personal


Coca-Cola’s new ads are bringing an unexpected personal touch to Twitter.

The brand, as part of its ongoing Share a Coke campaign, is now taking over the social network with targeted promoted tweets.

Twitter users will now be able to see Coca-Cola ads in their feed,  encouraging them to buy personalised bottles – even embedding a picture of a Coke bottle with the user’s name on it.

This type of personalised advertising isn’t new to Coca-Cola, which teamed up with 4oD last summer to market directly to the catch-up service’s subscribers.

Find out more about Coca-Cola’s new initiative here and tell us if you think this is a good idea.

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#HomeOfSport highlights England’s sporting side


VisitEngland has recently launched a new campaign to promote the upcoming Rugby World Cup.

The national tourist board, as a part of its ongoing ‘Discover Your England’ campaign, has asked members of the public to send them pictures of what sport means to them.

People can send images via Instagram or Twitter using the hashtag #HomeOfSport and so far, photos include leisurely cycling through Dorset and balancing between cliffs in the Lake District. 

Sports Minister Tracey Crouch MP, says: “England is home to some of the world’s most loved and iconic sports. This brilliant campaign will show visitors the amazing range of English sporting venues”.

Learn more about the campaign here and tell us if you’ll be sending in a picture.

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Edinburgh, As Seen on Instagram


A follow-up to Lorenzo Antico’s ‘London in a Day’ video has been created for Edinburgh.

The stop-motion video, by Reserve Apartments, also uses hundreds of Instagram pictures representing everyday activities and beautiful landmarks to show Edinburgh life over the space of 24 hours.

Depicting the old and the new, the Royal Mile, Edinburgh Castle, and traditional bagpipers appear alongside blossom trees, tram tickets, and flat whites.

Watch the short film below and tell us what other cities should get the ‘In A Day’ treatment.

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10 years of YouTube ads


YouTube has celebrated its tenth anniversary with a look back at the greatest ads on the platform.

Users could vote for their favourite video from the twenty most watched ads of all time; the top five include ‘The Epic Split feat. Van Damme’, Always’ viral #LikeAGirl campaign, and the Dove Real Beauty Sketches.

YouTube also reminisced over its community highlights, releasing a nostalgic video per day as part of ‘From A-Z: A letter a day throughout May’, which it described as a ‘look back at some of the most memorable moments, from the silly to the profound’.

Watch #LikeAGirl below and play YouTube’s commemorative quiz here.

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Mountains of Mouthness


An innovative app allows social media users to experience their tweets being spoken by a mountain.

Goo Technologies’ new app ‘Mountains of Mouthness’ features 3D animated mountains that will recite tweets from people who use the hashtag #Mouthness.

This concept is actually based on a fairytale, in which two mountains in love find themselves separated by a village and have to talk to each other from afar.

Creative Director Magnus Östergren said: “we’re aiming to build the most artist friendly tool for advanced interactive web graphics out there.”

Watch a demonstration of the app here and tweet #mouthness or @MoMouthness to have your message spoken by a cartoon mountain.

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