Digital, Social & Mobile in 2015


Digital, Social & Mobile in 2015A new report examines how technology is booming globally, with record numbers of people using mobiles and going online.

We Are Social’s ‘Digital, Social & Mobile in 2015’ reveals that internet usage around the world is currently at almost 42%, including half a billion first time internet users last year.

Global mobile penetration hit 50% last year, which is equivalent to 3.65bn mobile users, and this is expected to drive internet adoption during the next few years.

The report compiles statistics from over 240 countries and also reveals that nearly a third (29%) of the world’s population has an active social media account.

Find out more from the report here.

How to create the perfect social media post


How to create the perfect social psotHave you ever wondered how to create the perfect social media post?

Visualistan has made a new infographic giving some top tips on how to tailor your content to each channel you use.

The infographic looks at the most popular social channels, including Twitter, YouTube, and Pinterest, and how to make the most of each one.

Suggestions include using calls to action in tweets, using a custom thumbnail on YouTube, and uploading portrait-orientated images on Pinterest.

Take a look at the whole infographic here and tell us which advice you’ll be taking.

B2B marketing predictions for 2015


B2B marketing predictionsB2B Marketing has crowd-sourced ideas on how business-to-business marketing will evolve during 2015.

Key themes include the rise of ‘human-to-human’, which involves creating high-quality, truly targeted content ‘based on their user’s interests and needs, not their own’ (as tweeted by @RRHoward89).

Other talked-about topics include fully integrating digital into marketing, rather than treating them as separate entities, and the continuing importance of mobile.

Find out more insights into how business-to-business marketing could change this year here and tell us your own ideas.

Brands use social media to spread Christmas cheer


Brands use social media at Christmas spread festive cheerBrands have been using social media to spread Christmas cheer during the festive season. 

McDonald’s Sweden shared their Chip-mas tree masterpiece, a Christmas tree made out of their classic fries.

Samsung’s #6SecondChristmas flicks from lists to meals and family walks as it condenses the magic of Christmas into a short Vine.

Denny’s reworks the familiar Christmas wreath into its own edible masterpiece. A spaghetti frame is decorated with meatball baubles and finished with a garlic bread bow.

Read more about it here 

Instagram noted as The Engagement Platform


Instagram has been noted as a key social media platform for marketing. Instagram Identified as top engagement platform social media

Socialbaker Analytics have identified Instagram as the Engagement Platform, the definitive place to be for brands who want to engage with their communities.

Instagram has more than 300 million users, 70% of those from outside the US, and the best performing brands on the site generate nearly 50x more engagement with organic content than Twitter.

The top 25 most engaging brands boast an impressive average post engagement rate of 3.31% compared to 0.07% on Twitter.

Socialbakers say “Instagram gives brands an outlet for creative storytelling and engagement with tight communities of people who share a passion for the brands’ values.”

Find out more about Instagram’s brand engagement here.

Facebook’s Year in Review


Year in ReviewFacebook has released its roundup of this year’s biggest events and talking points.

Starting with the New Year’s 2014 celebrations, the ‘Year in Review’ covers the World Cup, the ice bucket challenge, and the #HeforShe campaign.

Watch the Year in Review below and tell us what are your highlights of 2014.

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Email marketing is top trigger for online shoppers


Direct email marketingNew research reveals that direct email marketing is the most popular trigger for online shopping.

The report, by Give As You Live, shows that 64% of consumers will click links to a retail site in an email, compared to only 10% for links on social media messages.

Online shops that have an element of ‘reward’ are particularly ‘distracting’ for shoppers, with 42% stating that fashion retailers distract them the most, followed by travel websites and entertainment shops.

Find out more about the study here.

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