How to improve your content marketing


B2B MarketingB2B Marketing has compiled some great tips about how to hone your content marketing strategy.

The advice focuses on how you analyse results, such as through Google Analytics, and how you can improve your practices.

One tip is to break down your Analytics data into the results that matter, so you can see how well your home page and other traffic-directed pages are performing.

The article also recommends measuring engagement before concentrating on conversions, by thinking about your audience’s needs over your own.

Also, consider tailoring your ‘social’ content to make it ‘share-friendly’ by making it shorter and more visual.

Read the whole article here to find out some more great advice.

Cycling Under The Sea


Cycling under the seaChris Froome has become the first person to cycle through the Eurotunnel, an achievement filmed by car manufacturer Jaguar.

The Tour de France champion cycled through the service tunnel in just 55 minutes, reaching speeds of up to 65km per hour.

The two minute film was released during the British stage of the Tour de France and was anticipated by Jaguar’s #KeepPushing hashtag.

Jaguar has been supplying vehicles to Britain’s Team Sky since 2010 and signed an official partnership deal this year.

Watch Chris Froome in action below and let us know what you think of the film.

How is social media affecting television habits?


Social media television habitsNew research from YouView reveals how social media usage is affecting the way UK viewers are watching television.

The study discovered that one in seven viewers search through social networks to find television recommendations, while over a quarter stay off social media when they need to avoid spoilers.

YouView surveyed two thousand viewers and also asked them about their ‘second screening’ habits (nearly one in six are on Twitter while watching a programme).

Find out more about the research here and tell us if social media influences your television habits.

Content ideas for social media


Social mediaContent marketing is now a crucial part of many organisations’ strategy, but sometimes it’s hard to think of content ideas tailored for different social media channels.

PR Daily has compiled a list of ideas for Facebook, Twitter and other social networks, designed to make your content offering more diverse and distinctive.

The list recommends digging out vintage company photos for Facebook, crafting inspiration boards on Pinterest and sharing quick tips on Twitter.

Other ideas include checking what’s trending on social media, sharing industry-relevant blogs, creating infographics and even making video montages.

Take a look at the whole list here and tell us if you have a great content idea for a social network.

Top 20 brands on LinkedIn


LinkedInLinkedIn has published a list of its most influential UK brands, revealing which companies have successfully mastered content marketing on the social media platform.

The list of twenty brands uses LinkedIn’s Content Marketing Score, which measures content by how it engages other users.

Recruitment companies, such as Hays and Reed, feature in the list, but a range of brands score highly for content engagement, including Financial Times, BBC and Eurostar.

Take a look at the whole list here and tell us which brands you engage with on LinkedIn.

Wildlife Selfies


National Geographic Collection‘There are lots of terrible animal pictures out there’ is the strapline for National Geographic’s latest advertising campaign, which imagines wild animals taking selfies.

Art Director Silvio Medeiros teamed up with photo agency Diomedia to create the quirky photographs, which include a panda in a lift, a gorilla in a bathroom and a koala posing in an antique mirror.

The campaign went viral on social media and sales of images in the National Geographic Collection have increased by 140%.

Watch the video below to find out more or take a look at more animal selfies here and tell us what you think of the campaign.

Follow

Get every new post delivered to your Inbox.

Join 456 other followers

%d bloggers like this: