Innovative architectural photography


A German photographer uses Instagram to capture architectural details in an unusual way.

Sebatian Weiss, under the pseudonym Le Blanc, uses the popular social media platform to capture buildings throughout Europe and highlight their standout features.

He says “the small picture size of smartphone photographs requires different motifs and new approaches to photographing them”.

Weiss, who lives in Hamburg, was fascinated by the architectural contrasts that Berlin offers; this encouraged him to base his work on abstracting urban shapes.

All his work is published on Instagram; explore it here and let us know what you think of it.

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Hunt for the Pump


Reebok has launched its latest campaign, in partnership with Instagram.

The footwear company has revealed a social game called ‘Hunt for the Pump’, giving you the chance to win a pair of Reebok ZPump Fusion sneakers.

Followers of the brand on Instagram can take a virtual run through San Francisco, by clicking on pumps hidden in landmarks.

To enter the game, you need to follow the @zpump_startingline Instagram account – the campaign will be running until 11 May.

Watch the launch video below and tell us if you’ll be taking part.

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The influence of Instagram


Brands on Instagram A new report has been released about the influence of Instagram on brands.

Research firm L2 has released the results from its latest report: brands are now sharing more content on Instagram than on Facebook.

The survey focused on 250 of the world’s top brands, which appear to be flocking to the ever growing Instagram community, which reached 300 million users recently.

Find out more about the report’s results here and tell us if you follow any brands on Instagram.

What happens in an internet second?


AInternet second infographicn infographic has been made about what happens on social media in an internet second. 

Each second online represents a tremendous amount of data being processed all over the world.

However, how is this illustrated on social media channels like Facebook, Twitter, or YouTube?

In a single second, 8,195 tweets are sent, 1,558 Instagram images are uploaded, and 1,636 Tumblr posts are created.

Take a look at the whole infographic here.

The infinite chocolate trick


Infinite chocolate trickHave you seen the intriguing ‘infinite chocolate trick’?

The grainy video, which has been on YouTube for eighteen months, is gaining a new lease of life on social media.

It shows a chocolate bar being cut across three angles, with the pieces then moved around – except when it’s supposedly reconstituted, there’s a piece of chocolate left over.

Watch the trick below and tell us if you’ve worked out the secret.

LinkedIn launches new advertising products for B2B brands


Linkedin new productsLinkedIn has revealed a new range of advertising products for B2B and ‘high-consideration’ brands. 

The products are dedicated to helping brands reach sales leads and include LinkedIn Lead Accelerator, LinkedIn Network Display, and Sponsored InMail.

Big companies such as Lenovo, Salesforce, and Samsung have already tested the products, citing a positive impact.

Senior director of LinkedIn, Josh Graff, commented: “by combining Bizo’s technology and nurturing capabilities with LinkedIn’s professional targeting expertise, we’re redefining B2B and high-consideration marketing”.

Find out more about the range here and let us know what you think about it.

Google search to display tweets


Tweets in Google search resultsTwitter has announced that tweets will be displayed in Google search results in the future.

After an arrangement between the web company and the social network, tweets will be showcased in user profiles on Google results for the first six half of 2015.

This deal has been made with a long-term view, with Twitter aiming to attract more people to the site by getting tweets seen by non-users.

Learn more about the plans here.

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