2015’s most shared ads

Wondering what have been the most shared ads of this year?

The Drum has collected the top ten most globally shared campaigns of 2015 – no mean feat with the sheer quality of eye-catching advertising that’s been produced this year.

From Budweiser’s emotional Super Bowl spot to Kleenex’s heartwarming ‘Unlikely Best Friends’ film, these ads are fantastic at evoking the ‘feels’.

Take a look at the list here and tell us which ones you’ve been sharing.

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What’s your social media skill level?

Social media is part of our lives, at work and at home.

Adweek’s new quiz takes a fun look at your corporate social media skill, from what tools you use to your reaction to office pranks.

Questions include ‘At the end of the day, what are you trying to accomplish?’ and ‘Which metrics are most likely to be discussed when the big boss is around?’, with a few tongue-in-cheek multiple choice answers along the way.

Find out if you’re as social media savvy as you think – play the quiz here.

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What’s your social media age?

Have you ever wondered what your true social media age is?

The Guardian’s new quiz finds out how old you really are in this new-fangled digital world of ours.

Being ‘trendy’, ‘hip’, and ‘down with the kids’ is often linked to the language you use on social networks: knowing your #YOLO from your LOL can determine your follower count and popularity in this day and age.

But of course, the quiz is tongue in cheek – play it here and tell us your social media age.

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Famous websites – 1980s-style

If you’ve ever wondered what our favourite websites would look like Eighties-style, there’s a YouTube channel just for you.

Taking nostalgia to a whole new level, SquirrelMonkeyCom’s retro videos reimagine Instagram, Google, and Spotify complete with floppy disks, early Bitmap fonts, and the high-pitched scream of dial-up modems.

Full of references to Casio, Ronald Reagan, and the mullet hairstyle, the videos take a tongue-in-cheek look at the popular sites – and how we use them.

Take a look at the videos here and tell us what other sites should get the retro treatment.

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#PasteRoadTrip photography contest

If you’re a road trip regular or you simply enjoy the holiday season, this photography contest is for you.

With summer in full swing, Paste Travel has launched a fortnightly contest through social media.

Anyone can enter the competition: all you need to do is follow @PasteTravel and post your best and most original travel shots on Instagram or Twitter with the hashtag #PasteRoadTrip.

Find out more about the competition here and tell us if you’ll be entering.

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How the world uses Twitter in 2015

If you’re an avid retweeter or just an occasional user of Twitter, it can be tempting to wonder how your Twitter behaviour measures up to everyone else’s.

HubSpot’s new infographic reveals how Twitter’s 300 million active users behave on the social media platform, giving insight into demographics, engagement, and content.

For instance, did you know that 55% of tweets include an image and that 5pm is the peak time for retweets? Or even that a third of Twitter’s users are based in the Asia Pacific region?

The infographic also reveals how engagement differs for B2B and B2C marketing, and how many languages are supported on the platform.

Take a closer look at the infographic here.


Coca-Cola’s new Twitter ads get personal

Coca-Cola’s new ads are bringing an unexpected personal touch to Twitter.

The brand, as part of its ongoing Share a Coke campaign, is now taking over the social network with targeted promoted tweets.

Twitter users will now be able to see Coca-Cola ads in their feed,  encouraging them to buy personalised bottles – even embedding a picture of a Coke bottle with the user’s name on it.

This type of personalised advertising isn’t new to Coca-Cola, which teamed up with 4oD last summer to market directly to the catch-up service’s subscribers.

Find out more about Coca-Cola’s new initiative here and tell us if you think this is a good idea.

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