Cycling Under The Sea

Cycling under the seaChris Froome has become the first person to cycle through the Eurotunnel, an achievement filmed by car manufacturer Jaguar.

The Tour de France champion cycled through the service tunnel in just 55 minutes, reaching speeds of up to 65km per hour.

The two minute film was released during the British stage of the Tour de France and was anticipated by Jaguar’s #KeepPushing hashtag.

Jaguar has been supplying vehicles to Britain’s Team Sky since 2010 and signed an official partnership deal this year.

Watch Chris Froome in action below and let us know what you think of the film.

How is social media affecting television habits?

Social media television habitsNew research from YouView reveals how social media usage is affecting the way UK viewers are watching television.

The study discovered that one in seven viewers search through social networks to find television recommendations, while over a quarter stay off social media when they need to avoid spoilers.

YouView surveyed two thousand viewers and also asked them about their ‘second screening’ habits (nearly one in six are on Twitter while watching a programme).

Find out more about the research here and tell us if social media influences your television habits.

Content ideas for social media

Social mediaContent marketing is now a crucial part of many organisations’ strategy, but sometimes it’s hard to think of content ideas tailored for different social media channels.

PR Daily has compiled a list of ideas for Facebook, Twitter and other social networks, designed to make your content offering more diverse and distinctive.

The list recommends digging out vintage company photos for Facebook, crafting inspiration boards on Pinterest and sharing quick tips on Twitter.

Other ideas include checking what’s trending on social media, sharing industry-relevant blogs, creating infographics and even making video montages.

Take a look at the whole list here and tell us if you have a great content idea for a social network.

Top 20 brands on LinkedIn

LinkedInLinkedIn has published a list of its most influential UK brands, revealing which companies have successfully mastered content marketing on the social media platform.

The list of twenty brands uses LinkedIn’s Content Marketing Score, which measures content by how it engages other users.

Recruitment companies, such as Hays and Reed, feature in the list, but a range of brands score highly for content engagement, including Financial Times, BBC and Eurostar.

Take a look at the whole list here and tell us which brands you engage with on LinkedIn.

Wildlife Selfies

National Geographic Collection‘There are lots of terrible animal pictures out there’ is the strapline for National Geographic’s latest advertising campaign, which imagines wild animals taking selfies.

Art Director Silvio Medeiros teamed up with photo agency Diomedia to create the quirky photographs, which include a panda in a lift, a gorilla in a bathroom and a koala posing in an antique mirror.

The campaign went viral on social media and sales of images in the National Geographic Collection have increased by 140%.

Watch the video below to find out more or take a look at more animal selfies here and tell us what you think of the campaign.

B2B social media in 2014

Social MediaB2B Marketing has unveiled a new study and infographic detailing the social media landscape in 2014.

The infographic reveals the social media behaviour of B2B companies and which best social networks are best for communicating the organisations’ messages.

LinkedIn and Twitter are the most popular platforms for B2B organisations, citing them as the best channels to boost brand awareness.

Other statistics, such as key challenges for B2B companies and what type of content performs the best, are also included in the infographic.

Take a look at the infographic here or download a summary of the report.

Delta Social Soul

A digital installation has given users the chance to find their ‘social soulmate’ by immersing them in other people’s social media streams.

Delta Social Soul’, which consisted of a room covered in monitors and mirrors, displayed the visitor’s Twitter feed and uses an algorithm to find their ‘social soulmate’ among other attendees of the Vancouver TED conference.

The experience was devised by experiential marketing agency MKG and was inspired by Yayoi Kusama’s Infinity Mirror Rooms.

Find out more about ‘Delta Social Soul’ here and let us know what you think of the immersive installation.

‘Rise of Social Media in E-commerce’

MobStac has released a new infographic highlighting the importance of social media in e-commerce.

The infographic reveals some interesting facts, such as how many social media users have purchased a product online after sharing it on a social network.

It also offers tips for e-commerce businesses looking to broaden their social media reach, including how to use different channels, such as Facebook, YouTube and Pinterest, to best effect.

Take a look at the whole infographic here – do you trust a brand more if it has a social media presence?

Twenty five handy ‘life hacks’

Online news site Mashable has compiled a list of simple ways to make life easier, often using everyday items in a slightly unconventional sense.

Some of the handy hints are ingenious, such as using a colander to separate cereal from the dust at the bottom of the packet, while others make you wonder why you haven’t done it before, like using cake tins to hold different condiments at a barbecue.

Other ideas include grating butter if it’s too cold, a new way of eating cupcakes, and a solution for trying to carry too many shopping bags at once.

Take a look at the whole list here and tell us which ones you’ll be trying out, or already have.

Birds Eye launch ‘Mashtags’ potato range

Frozen food company Birds Eye is exploiting the social media zeitgeist with its new potato shapes range, named ‘Mashtags’.

Along with classic potato smileys, ‘Mashtags’ also contains hashtags, hearts, asterisks and @ symbols.

Birds Eye used to produce potato ‘Alphabites’, which formed letters of the alphabet, and it is easy to view this new range as a modern successor to ‘Alphabites’.

Pete Johnson, senior brand manager at Birds Eye, said: “Social media is all about conversation and we’re confident Mashtags will resonate across various groups of people.”

‘Mashtags’ will be launched this March in several leading supermarkets – will you be trying these brand new potato icons?

Cartoon characters brighten commute

A British illustrator has found a way to cheer up his commute – he turns his fellow passengers into cartoon characters using sticky notes and perspective.

Joe Butcher, known on Twitter as October Jones, draws cartoon faces on sticky notes, holds them up to unsuspecting commuters (who often inspire the particular character thanks to their clothes or stance) and then he tweets the resulting pictures.

His creations include an irritable Mickey Mouse, Wile E. Coyote ‘sneaking up on’ Road Runner, and Wally, complete with red stripy jumper.

Butcher is known for his ‘Texts from Dog‘, in which he screenshots his ‘conversations’ with his dog, Cooper, who is slightly delusional, and posts them on Tumblr.

Take a look at some of Butcher’s creations here and tell us what you think of them.

The Think Tank listed among best agencies for social media

Marketme has released a list of its top 500 Social Media Agencies, according to Klout scores, and we are pleased to announce our accounts feature twice – at 46 and 54 respectively.

Klout scores are metric units that quantify the levels of influence your presence is having social media platforms.

The @thinktanklondon twitter account is ranked at number 46, and the @thethinktankpr account features at number 54.

Take a look at the top 500 agencies here, and tell us if you agree with the rankings.

How B2B marketers can make the most of Twitter

Advertising Age has published some handy pointers for B2B marketers, helping them to make the most of a brand new Twitter service.

Twitter now allows marketers and advertisers to target individual users based on their email addresses, opening up a new realm of interacting with potential customers.

Twitter has written a blog on the new service, explaining how to create tailored audiences from existing customer relationship management systems.

Advertising Age offers several pieces of advice for using the tailored audience function, including ‘ride event hashtags’ and ‘use in-stream promoted accounts’. Telling readers to ‘offer something worthwhile’, the article also explains the importance of understanding the kind of content a potential audience is interested in.

Read Advertising Age’s advice here and tell us what you think of its top tips.

Mobiles and social networks may be less popular than first thought for younger generations

A new study from Redshift Research has suggested that mobile devices and social networks might be less popular among younger generations than previously thought.

The study surveyed 2000 people between the ages of 17-31 to better understand how younger people are spending their time online.

Some of the findings were quite surprising, for example 43% of the respondents claimed not to use Twitter at all.

Furthermore 65% claimed that the majority of their internet access came through a laptop or a desktop PC opposed to a tablet or a smartphone.

You can see the research in full here, and tell us if you find these results surprising.

Facebook reveals the biggest trends of 2013

Facebook has released new data from 2013 which reveals the most talked about topics of 2013.

The list includes some obvious contenders and some more less obvious topics.

Predictably the Royal Baby and Pope Francis both feature highly, however so does Miley Cyrus and the Harlem Shake.

The data also contains the locations that people have ‘checked in’ at the most – which also provides an interesting read.

Take a look at the Facebook trends of 2013 here, and tell us if you have contributed to these online topics.

WEBINAR: Amplifying PR through social media channels – considerations in the B2B context

The Think Tank director Samtha Dawe teams up with Andrew Jackson The Marketing Director of SAS International to present this live webinar.

Focussing from both an agency and a client persepctive the experts discuss the best ways to channel your PR messages in the digital world.

The presentation uses actual examples to provide an insight into the most effective strategies for digital PR.

You can find out more or attend this webinar here.

Your face could soon find itself in a Google ad!

If you don’t approve of Facebook using information from its users in ads, then you won’t be a fan of Google’s latest terms of service.

Starting from November 11th Google will allow an adult user’s profile name and photo to appear in reviews and advertising.

These endorsements will operate in a similar way to Facebook’s ‘Sponsored Stories‘.

Google has stated that “this only happens when you take an action (things like +1’ing, commenting or following) – and the only people who see it are the people you’ve chosen to share that content with.” 

The programme is only targeting adults over the age of 18 and you can also opt out.

You can find out more about this hear, tell us how you would feel if you came across yourself in a Google endorsement.

Content marketing on the rise!

New statistics, published by Brightcove, have shown that a massive 93% of B2B marketers in the US are now using content marketing.

These statistics won’t come as a huge surprise to experienced B2B marketers who will have seen a new plethora of social channels open in the last decade that make social engagement easier than ever.

These statistics demonstrate that B2B marketers are using content to proliferate social engagement and grow larger followings, central to this marketing philosophy is relevant and interesting content that gets people talking!

The research also shows that marketers who utilise content do so predominantly for three main aims; firstly to increase brand awareness, secondly to generate leads, and lastly to maximise customer acquisition.

So it would seem that content is becoming an ever more critical component of contemporary B2B marketing strategy.

You can see more of this research on the B2B Marketing website here.

Grand Theft Auto V – a story of successful controversy

Grand Theft Auto (GTA) V has shattered sales records making a staggering $1 billion in its first three days of sales – the story of how such a controversial game can be met with such staggering success is an interesting one. 

It should come as no surprise that the GTA series continues to polarise opinion with some groups claiming it sets an immoral precedent to gamers, this latest edition continues the trend featuring scenes normally associated with gangs and thuggery.

However, one of the original game writers in the series Brian Baglow argues that “if the series was just about gratuitous violence, it would not have achieved the sales and success it has.”

What is certainly true is that the games developer, Rockstar North, has invested massively in this series, GTA V is reportedly the most expensive game ever made, with this budget matched by its investment into its marketing.

An extensive marketing campaign featuring giant murals painted in Los Angeles, many different pre-order bonuses, a social-media campaign utilising #GTAV and much more has obviously worked!

Whether or not the controversy enhances or diminishes the reputation of the GTA series is still unclear, however the budget into the development and marketing of the game appears to be money well spent.

Take a look at the trailer for this game below, and let us know if you will be joining in on the hype!


Get every new post delivered to your Inbox.

Join 440 other followers

%d bloggers like this: