How different generations consume content online


Two companies have teamed up to analyse the behaviour of different age groups online.

Fractl and Buzzstream studied how different generations consume content online, producing a handy infographic of their results, which covers how much time we’re consuming content, when do we consume it, and with which devices. 

One surprising finding is that around 25% of Baby Boomers spend more than 20 hours consuming content online – compared to only 20% of Millennials and Generation X users.

Have a look at the whole infographic here.

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London’s top ten Instagram hotspots


Love Home Swap has discovered the top photobombing locations in London, with some interesting findings.

The home exchange club revealed the ten most popular ‘selfie’ spots in London (the world’s most Instagrammed capital city).

The iconic Hyde Park is the most Instagrammed location of the capital, with more than 715,563 Instagram posts.

Madison St Pauls and Battersea Park rank second and third with 210,005 shots and 103,211 posts respectively.

Take a look at the whole list here and tell us which ones you’ve taken selfies at.

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Ofcom reveals latest UK web usage figures


Ofcom has unveiled its latest research on how we use technology in 2015.

The study reveals that the average Internet user in the UK spends twenty hours a week online – a figure which has doubled in a decade.

The report also shows the increasing importance of social media among Internet users, with 72% belonging to a social network.

1,890 adults from across the UK were surveyed for the questionnaire.

Find out more about the report here and tell us if you think it’s an accurate reflection of the way we use the Internet.

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Digital, Social & Mobile in 2015


Digital, Social & Mobile in 2015A new report examines how technology is booming globally, with record numbers of people using mobiles and going online.

We Are Social’s ‘Digital, Social & Mobile in 2015’ reveals that internet usage around the world is currently at almost 42%, including half a billion first time internet users last year.

Global mobile penetration hit 50% last year, which is equivalent to 3.65bn mobile users, and this is expected to drive internet adoption during the next few years.

The report compiles statistics from over 240 countries and also reveals that nearly a third (29%) of the world’s population has an active social media account.

Find out more from the report here.

Is the United Kingdom ready to be digital-first?


Digital Inside OutFujitsu has published a new report which looks at Britain’s digital landscape, revealing some interesting facts.

The study shows that 84% of consumers ‘always or sometimes’ use a digital service when it is offered, with 66% stating that digital services speed up a process.

In addition, the digital services that we use or value the most include online shopping, online banking, and ‘click and collect’, showing how the convenience of e-commerce is driving Britain towards becoming digital-first.

The infographic also covers digital communication and how to educate the public on digital services.

Take a look at the whole infographic here and let us know what you think.

Email marketing is top trigger for online shoppers


Direct email marketingNew research reveals that direct email marketing is the most popular trigger for online shopping.

The report, by Give As You Live, shows that 64% of consumers will click links to a retail site in an email, compared to only 10% for links on social media messages.

Online shops that have an element of ‘reward’ are particularly ‘distracting’ for shoppers, with 42% stating that fashion retailers distract them the most, followed by travel websites and entertainment shops.

Find out more about the study here.

Study reveals factors behind consumer receptiveness


YuMe's Pursuit of AttentionLocation is one of the most important drivers of consumers’ responses to advertising, according to new research.

The study by YuMe found that people are more receptive when shown an ad in a public place or on a mobile device.

It also looked at the attention that participants gave to ads and how mood and other factors influence this.

The research consisted of over ten thousand participants, including seven thousand video viewers.

Find out more about the research here.

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