Digital, Social & Mobile in 2015


Digital, Social & Mobile in 2015A new report examines how technology is booming globally, with record numbers of people using mobiles and going online.

We Are Social’s ‘Digital, Social & Mobile in 2015’ reveals that internet usage around the world is currently at almost 42%, including half a billion first time internet users last year.

Global mobile penetration hit 50% last year, which is equivalent to 3.65bn mobile users, and this is expected to drive internet adoption during the next few years.

The report compiles statistics from over 240 countries and also reveals that nearly a third (29%) of the world’s population has an active social media account.

Find out more from the report here.

Is the United Kingdom ready to be digital-first?


Digital Inside OutFujitsu has published a new report which looks at Britain’s digital landscape, revealing some interesting facts.

The study shows that 84% of consumers ‘always or sometimes’ use a digital service when it is offered, with 66% stating that digital services speed up a process.

In addition, the digital services that we use or value the most include online shopping, online banking, and ‘click and collect’, showing how the convenience of e-commerce is driving Britain towards becoming digital-first.

The infographic also covers digital communication and how to educate the public on digital services.

Take a look at the whole infographic here and let us know what you think.

Email marketing is top trigger for online shoppers


Direct email marketingNew research reveals that direct email marketing is the most popular trigger for online shopping.

The report, by Give As You Live, shows that 64% of consumers will click links to a retail site in an email, compared to only 10% for links on social media messages.

Online shops that have an element of ‘reward’ are particularly ‘distracting’ for shoppers, with 42% stating that fashion retailers distract them the most, followed by travel websites and entertainment shops.

Find out more about the study here.

Study reveals factors behind consumer receptiveness


YuMe's Pursuit of AttentionLocation is one of the most important drivers of consumers’ responses to advertising, according to new research.

The study by YuMe found that people are more receptive when shown an ad in a public place or on a mobile device.

It also looked at the attention that participants gave to ads and how mood and other factors influence this.

The research consisted of over ten thousand participants, including seven thousand video viewers.

Find out more about the research here.

Study shows consumers expect mobile-optimised sites


Mobile studyNew research shows that consumers expect websites to be optimised for mobile.

The study, by the Internet Advertising Bureau (IAB) and Kantar Media, reveals that 69% of UK adults describe using a non-optimised site as ‘frustrating’ and that 81% of smartphone users access the internet via their phone on a daily basis.

The research also highlights the importance of mobile in consumers’ online journey – half of those surveyed make a purchase via their phone on a monthly basis and nearly half use smartphones to research products.

Traditional media also plays a part in this, with 59% of respondents being encouraged by forms including television and print, to find out more information about a product or service.

Read more about the study here.

Online media streaming up nearly 400%


Online media streamingNew figures from Adobe have shed light on the latest online streaming trends, revealing that online TV video consumption has risen by 388%.

Using smart devices to watch videos is on the rise, with over a quarter of online viewing taking place on a smartphone or tablet.

However, desktop is still king, with Adobe finding that videos that reach 25% completion on a desktop computer are three times more likely than on a smart device to reach 75% completion.

Read more about the research here.

How effective is Out of Home advertising?


Out of Home adNew research has discovered the effect of Out of Home (OOH) advertising, finding that 79% of consumers take action after seeing an OOH advert.

Future Foundation’s study also revealed that 62% of consumers who are most engaged with smart devices immediately looked online for more information after viewing an OOH ad.

Digital OOH ads drove the bulk of the responses and were found to be particularly successful when they rewarded interaction by offering prizes.

Find out more about the research here and tell us what kinds of OOH ads you respond to.

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