Getting ready for a crisis
January 31, 2012 Leave a comment
TTT recently ran a crisis preparedness workshop for a client and it sparked lots of interesting debate. One outcome will be the development of a ‘crisis manual’ and the thinking is that this needs to be succinct, the danger being if your crisis manual is too ‘big’ then no one will read it and it certainly cannot then be the useful, easy reference tool it is designed to be.
For multi-site locations, having a common core element of company best practice can easily be supplemented with pertinent local information added into each site-specific manual. Any organisation operating internationally should also be ensuring that appropriate ‘early warning systems’ and international information networks that can operate across borders are in place.
Another key outcome – the importance in good crisis management of your organisation being the principal trusted source of information and your own affairs; ensuring ‘ownership’ of your stakeholders. This is increasingly a challenge in today’s networked world, with social media and ‘citizen journalists’ meaning there is so little time before an issue is live.
Lots to consider, and thanks to Magnus Carter of Mentor Ltd for all his input into the day too.
