Getting ready for a crisis


TTT recently ran a crisis preparedness workshop for a client and it sparked lots of interesting debate.  One outcome will be the development of a ‘crisis manual’ and the thinking is that this needs to be succinct, the danger being if your crisis manual is too ‘big’ then no one will read it and it certainly cannot then be the useful, easy reference tool it is designed to be.   

For multi-site locations, having a common core element of company best practice can easily be supplemented with pertinent local information added into each site-specific manual.  Any organisation operating internationally should also be ensuring that appropriate ‘early warning systems’ and  international information networks that can operate across borders are in place.  

Another key outcome –  the importance in good crisis management of your organisation being the principal trusted source of information and your own affairs; ensuring ‘ownership’ of your stakeholders.  This is increasingly a challenge in today’s networked world, with social media and ‘citizen journalists’ meaning there is so little time before an issue is live.  

Lots to consider, and thanks to Magnus Carter of Mentor Ltd for all his input into the day too.

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The Think Tank appointed PR agency for B3 Designers


The Think Tank is delighted to announce that it has been appointed to provide PR support for Shoreditch-based B3 Designers.
This award-winning interior design studio specializes in creating distinctive, fresh and contemporary designs for the interiors of hotels, bars, restaurants and for retail spaces.
The B3 Designers team has currently been working on a number of projects including some exciting new ‘eateries’ in the Selfridges store in Manchester… watch this space for more news.

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The Think Tank heads off to Russia


Jana Pavelkova from The Think Tank’s PR team is in Moscow this week to provide PR support and meeting journalists with Formica Group at the ZOW furniture show.  

This prestigious show that is held in Russia, Germany and Turkey showcases products and services supplied to the furniture industry. The first ZOW Moscow show was held in 2004 and each year usually receives around 15,000 visitors.  

Formica Group is exhibiting vibrant colourways, intriguing textures and unique designs from the TopLine and Doorline collections, which bring a complete offering to the kitchen and furniture segment. Delegates can visit stand D3, Pavilion 7, Hall 2 from 21st – 25th November 2011 can discover how the Formica Group continues to evolve.  

Please click here to see more about the new collections.

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Demonstrating how a worktop can make a difference in a kitchen


Offering a range of options for today’s kitchens, The Think Tank’s work with Axiom by Formica has also been about showing how the worktop can make all the difference to a new kitchen, makeover or refurbishment project.  
Working closely with the home, lifestyle and kitchen trade press, and TV programmes, we have achieved a huge amount of coverage and continue to position the brand as thought leader in the industry.
Tactics have included product placements and makeovers, regular press releases, advice and how to tips, installation guides, themes, trends and comment pieces.

Click here to find out more

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Leading manufacturer of electronically switchable glass, SmartGlass™ International, was recommended to The Think Tank when it needed to its raise profile and make further inroads into some specific markets.  

SmartGlass™ International is a key supplier to the healthcare, hospitality, and commercial sectors and is unique in that it only manufactures SmartGlass and is completely dedicated to this sector.  With a track record in supplying blue chip and bespoke clients worldwide, it asked The Think Tank to undertake a PR project to raise its profile in the UK and Middle East.

Read more here

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Groundbreaking business launched into Oil and Gas sector



The Think Tank was approached by Permasense to propose how we would launch this start-up company into the Oil and Gas Sector with a new, innovative and unique product. Permasense is an offshoot of Imperial Collage London and following several years of research, on behalf of BP, they developed inhospitable wireless monitoring technologies for accurately measuring corrosion of pipes in the Oil and Gas sector. This technology is unique and presented the opportunity for use on a global scale to improve monitoring and safety.
The Think Tank proposed the development of a suite of marketing tools and a PR campaign to launch this groundbreaking business.
Read more

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Dinosaurs Unleashed launch a great success


The launch of Dinosaurs Unleashed at The O2 on February 19th was a great success, with more than 400 press and their children attending the launch event and coverage across broadcast and national press.

The Think Tank has provided a completely integrated marketing service to the organisers, including strategic direction, media planning, outdoor advertising, media relations, direct marketing, event support and digital services, resulting in an amazing first week for this landmark attraction.

With coverage achieved on Day Break, This Morning, the Vanessa Show and many other radio, national and local media outlets the launch of Dinosaurs Unleashed has exceeded all expectations.

On throughout 2011 and into 2012, The Think Tank will be continuing to provide a range of marketing and PR services to help continue the success of Dinosaurs Unleashed.

For more information about Dinosaurs Unleased at The O2 click here or view the video below

 

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Press Relations for IronmongeryDirect


The Think Tank is delighted to announce that is will be working with the UK’s largest multi-channel supplier of ironmongery products, IronmongeryDirect, to provide PR services for this evolving business.

The Think Tank will work on both business-focused and trade-focused media communications for IronmongeryDirect, which over the past few years has achieved many awards for its customer service and business growth, despite the tough economic times. The Think Tank won the account in a competitive pitch.

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The Think Tank appointed as Formica Group’s PR and Media Agency for Europe


 

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Having worked with the UK business for more than six years, and managing ad hoc projects in Europe during this time, The Think Tank has been appointed as Formica Group’s PR and Media Agency for Europe.  

A successful programme of activities has been run over this period in the UK, including ongoing media relations.  Now, The Think Tank has developed a PR strategy to promote Formica Group’s activities in Europe supporting individual territories with events, case studies and corporate/product news.  The PR programme is led by Think Tank Director, Samantha Dawe.

The Think Tank will report to Simon Wild, Formica Group’s European Marketing Director.  Simon said: “This is the first time we have co-ordinated our PR activity in this way, and this centralized approach will enable us to support markets within Europe on a broader basis.  The Think Tank will co-ordinate activity and help us ensure our message reaches our target audiences in a number of our key European territories.”

The Think Tank will also manage all media planning across Europe to provide a consistent and targeted approach, focusing on specific media in key territories and pan-European titles.

A partnership with designer Tom Dixon for a European Roadshow, showcasing new products and designs, has also been developed.  The Roadshow began in Italy, has taken in Spain and Portugal, and now heads to Denmark, Belgium and Switzerland.  

The Think Tank will continue to support Formica Group in the UK across a range of marketing communications activities.

Internships at The Think Tank


The Think Tank has a range of internships available in the Creative and Account Management teams. If you are looking to get a foot on the ladder in marketing visit the careers section of our web site to see how to apply. www.thinktank.org.uk/careers.php

The Think Tank comments in PR Week on marketing integration


Replying to an article in 4th June issue of PR Week, Samantha Dawe commented on the integrated marketing approach to PR that some of the larger marketing agencies are now taking and how The Think Tank has been providing this level of integration for many years. She also comments upon the impact that the mix of individuals within a team has upon idea generation and the way that integration simplifies the client’s role in agency briefing.

prweek_11june2010.jpgClick here to view pdf of article (888 kb)

Success at the Blenheim Triathlon


Congratulations to all The Think Tank team members that took part in the Blenheim Triathlon on Saturday 6th June. All six successfully completed the course in the high temperatures of the weekend. Those taking part were WIl Roberts, Paul Stroud, Kelly-Anne Steenbok, Dragana Knezevic, Lisa Officer and Louise Gough. The team raised almost £900 for charity. Well done again.
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Dragana Blenheim Triathlon.jpg    Kellyanne Blenheim Triathlon.jpg    Lisa Blenheim Triathlon.jpg

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