Did you know that Nordbygg is the biggest building exhibition in Northern Europe? I did (as I have been working on it for a few months)…but last week I attended the fair and was reminded by anyone to whom I said ” Förlåt, jag prata inte Svenska” (I don’t speak Swedish) as they immediately wanted to be sure that this non-Swede knew how proud of the exhibition they are.
Well, they should be…with three halls packed to the brim at Stockholmmassen, just 10 minutes outside of Central Stockholm, this event is full of tools, materials and everything you can think of to do with the building industry. Over three days I had the opportunity to speak to journalists from many Scandinavian publications and experience the building industry from a completely different cultural perspective.
I had the privilege of going to Stockholm with our client Formica Group to help launch its VIVIX exterior facade panels. Offering opportunities to play with colour and shape, VIVIX panels can complement or add interest to office buildings, public, cultural and sports facilities, transportation centres, industrial buildings, educational facilities, residential developments and more.
Eva Hoernisch, Formica Group Design Manager, Europe, was on hand and together we were able to take a few moments to explore the building materials section. With her eye on colour Eva spotted a stand with insulation sample pieces in the most beautiful colour palette. We were dumbfounded at first as to why insulation would be so colourful until we realised it correlated to different degrees of density. VERY clever!
With room for FIKA (traditional Swedish coffee and cake), a little of bit of Swedish entertainment and a lot of hard work, being part of Nordbygg was definitely an experience to remember.