‘Your Life’ project shows how Earth has changed


Your Life on EarthThe BBC has launched a personalised dashboard showing how the world has changed since you were born.

As part of the new BBC Earth digital offering, the ‘Your Life on Earth’ dashboard visualises data on how humanity and the planet have changed since the user’s birth.

The graphics can be shared individually or as a whole across social media.

BBC Earth editor, Matt Walker, described the new site as ‘an incredibly rich destination for natural history and everyone with a curious mind and an interest in the world around them’.

Find out more about the new platform here and tell us if you’ll be trying it out.

Brands introduce a digital sustainability platform


CollectivelyA group of major brands has come together to launch a new digital platform to promote sustainability.

Collectively, which is backed by companies including BT, Microsoft, and Nike, is designed to encourage ‘millennials’ to live more sustainably.

The platform will be updated daily with inspirational content from sectors including food, technology, and fashion.

Resulting from discussions at the World Economic Forum, Collectively also welcomes user submissions, and organisers claim it has the ‘potential to create positive change’.

Find out more about Collectively here and tell us if you’ll be using it.

Instagram launches creative advertising for brands


Instagram Waitrose adInstagram has introduced an advertising unit for UK brands.

The photo app’s new ‘Sponsored’ unit charges advertisers on a cost-per-mille basis and allows them to target audiences by demographic.

The first seven advertisers include Cadbury, Rimmel, and Waitrose.

Instagram describes the new offering as a ‘premium brand experience’ and insists that sponsored ads looks as natural as organic content – also encouraging brands to be as creative as possible with the format.

Read more about the new initiative here.

eBay reveals Christmas Tracker tool for brands


eBayeBay has introduced a new tool to help advertisers make the most of the run-up to Christmas.

The online retailer’s ‘Christmas Tracker’ uses data from last year’s Christmas shopping period to calculate the peak influence windows for brands across different categories, including ‘Toys and Games’, ‘Consumer Electronics’, and ‘Clothes, Shoes and Accessories’.

Phuong Nguyen, eBay Advertising UK Director, said: “to be most effective this Christmas, advertisers need to think beyond Black Friday and Cyber Monday, and plan at a category level.”

Find out more about eBay’s Christmas Tracker here.

How is social media affecting television habits?


Social media television habitsNew research from YouView reveals how social media usage is affecting the way UK viewers are watching television.

The study discovered that one in seven viewers search through social networks to find television recommendations, while over a quarter stay off social media when they need to avoid spoilers.

YouView surveyed two thousand viewers and also asked them about their ‘second screening’ habits (nearly one in six are on Twitter while watching a programme).

Find out more about the research here and tell us if social media influences your television habits.

Top 20 brands on LinkedIn


LinkedInLinkedIn has published a list of its most influential UK brands, revealing which companies have successfully mastered content marketing on the social media platform.

The list of twenty brands uses LinkedIn’s Content Marketing Score, which measures content by how it engages other users.

Recruitment companies, such as Hays and Reed, feature in the list, but a range of brands score highly for content engagement, including Financial Times, BBC and Eurostar.

Take a look at the whole list here and tell us which brands you engage with on LinkedIn.

What types of video engage viewers?


Coull video studyA new study has revealed the kinds of video content that keeps viewers watching for longer, with some interesting findings.

The research, by Coull, took into account 12 million video plays during May in the UK.

Videos featuring cars engaged 61% of their audience throughout the play time, while people, travel and animals held onto around half of their viewers until the end.

However, with only 43% of sports video viewers watching whole videos, Coull’s CEO suggests that sports publishers and brands could innovate more online, especially in a World Cup year.

Find out more about Coull’s findings here, and tell us about your favourite kinds of video content.

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