How is social media affecting television habits?


Social media television habitsNew research from YouView reveals how social media usage is affecting the way UK viewers are watching television.

The study discovered that one in seven viewers search through social networks to find television recommendations, while over a quarter stay off social media when they need to avoid spoilers.

YouView surveyed two thousand viewers and also asked them about their ‘second screening’ habits (nearly one in six are on Twitter while watching a programme).

Find out more about the research here and tell us if social media influences your television habits.

Top 20 brands on LinkedIn


LinkedInLinkedIn has published a list of its most influential UK brands, revealing which companies have successfully mastered content marketing on the social media platform.

The list of twenty brands uses LinkedIn’s Content Marketing Score, which measures content by how it engages other users.

Recruitment companies, such as Hays and Reed, feature in the list, but a range of brands score highly for content engagement, including Financial Times, BBC and Eurostar.

Take a look at the whole list here and tell us which brands you engage with on LinkedIn.

What types of video engage viewers?


Coull video studyA new study has revealed the kinds of video content that keeps viewers watching for longer, with some interesting findings.

The research, by Coull, took into account 12 million video plays during May in the UK.

Videos featuring cars engaged 61% of their audience throughout the play time, while people, travel and animals held onto around half of their viewers until the end.

However, with only 43% of sports video viewers watching whole videos, Coull’s CEO suggests that sports publishers and brands could innovate more online, especially in a World Cup year.

Find out more about Coull’s findings here, and tell us about your favourite kinds of video content.

Jet off to Geneva


Jet off to GenevaGeneva Tourism has combined experiential and online marketing for its new ‘Jet off to Geneva’ campaign.

The tourist board set up a mini Jet d’Eau de Genève in Canary Wharf and asked members of the public to cycle hard enough to power the fountain.

Whoever could power the fountain the longest won a luxury weekend for two in the Swiss city; now Geneva Tourism is offering the weekend package, along with other prizes, to players of the online game.

Find out more about ‘Jet off to Geneva’ here or watch the video below. Tell us what you think of this fun campaign.

The Metropolitan Museum of Art’s online collection


Metropolitan Museum of ArtThe Metropolitan Museum of Art has released thousands of images from its collection into a digital archive.

The museum, which is the largest in the United States, has released nearly 400,000 iconic and historical paintings and photographs.

Pictures from the digital collection can be downloaded and used for non-commercial purposes from the museum’s website.

The works of Picasso, Manet and Rembrandt are included in the collection, which can be downloaded here – tell us what you think of this digital move.

How to be productive


9 ways to be productiveNinja Infographic has compiled a list of handy hints to improve your productivity.

The infographic, which offers nine top tips, helps you be more productive at every point of your day, from getting up to taking lunch.

Advice includes how to approach tasks, creating systems and even improving your email etiquette.

The website has also created a chart detailing efficiency lessons from ants.

Take a look at the whole infographic here and tell us if you do anything to boost your productivity.

The ‘Science of Sharing’ – successful video campaigns


Super Bowl advert sharesA new report has revealed that sharing is crucial for the success of video advertising campaigns.

The ‘Science of Sharing’ report, by Unruly, examines the timing of campaigns, the use of celebrities and branding, and what emotional triggers work best with viewers.

The report looks at the shares for adverts during Super Bowl XLVIII and compared them to the figures for last year’s game.

Describing shares as ‘the global currency of social video and a measure of deep engagement’, the report also suggests the need for a ‘strong distribution strategy’ to capitalise on the sharing of content.

Find out more about the report here, or download it here and tell us what kinds of campaigns you like to share.

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