Harvey the dog’s final ad to air on Boxing Day


Harvey the dogAfter warming our hearts with his escapades in a dog’s home and with his rabbit, Harvey the dog is due to have his final advert aired on Boxing Day.

Harvey the dog has advertised for Thinkbox since 2010, but this final festive-timed ad will see the much-loved pet falling in love.

Thinkbox said: “[We] will carry on advertising on TV but we always had in mind that we wanted to complete Harvey’s story at some point.

“Now feels like the right time and there’s no better way to leave him than in love.”

Let us know when you spot the ad on television or have a sneak peek here.

Study shows consumers expect mobile-optimised sites


Mobile studyNew research shows that consumers expect websites to be optimised for mobile.

The study, by the Internet Advertising Bureau (IAB) and Kantar Media, reveals that 69% of UK adults describe using a non-optimised site as ‘frustrating’ and that 81% of smartphone users access the internet via their phone on a daily basis.

The research also highlights the importance of mobile in consumers’ online journey – half of those surveyed make a purchase via their phone on a monthly basis and nearly half use smartphones to research products.

Traditional media also plays a part in this, with 59% of respondents being encouraged by forms including television and print, to find out more information about a product or service.

Read more about the study here.

Online media streaming up nearly 400%


Online media streamingNew figures from Adobe have shed light on the latest online streaming trends, revealing that online TV video consumption has risen by 388%.

Using smart devices to watch videos is on the rise, with over a quarter of online viewing taking place on a smartphone or tablet.

However, desktop is still king, with Adobe finding that videos that reach 25% completion on a desktop computer are three times more likely than on a smart device to reach 75% completion.

Read more about the research here.

Waterstones releases interactive Halloween game


Blogger MysteryBook chain Waterstones has released an interactive online horror game for Halloween.

‘Blogger Mystery: The Descendants’ puts a 21st Century spin on a haunted house story, by following five bloggers as they stay in a spooky manor.

Players can follow the bloggers’ posts as they fall victim to an ‘unknown horror’ and also take a look at @mysteryclues on Twitter to try to gather evidence.

Any online sleuths who correctly work out the mystery will win a £50 book token from Waterstones.

Find out more about the game, which ends on Halloween, here.

‘Your Life’ project shows how Earth has changed


Your Life on EarthThe BBC has launched a personalised dashboard showing how the world has changed since you were born.

As part of the new BBC Earth digital offering, the ‘Your Life on Earth’ dashboard visualises data on how humanity and the planet have changed since the user’s birth.

The graphics can be shared individually or as a whole across social media.

BBC Earth editor, Matt Walker, described the new site as ‘an incredibly rich destination for natural history and everyone with a curious mind and an interest in the world around them’.

Find out more about the new platform here and tell us if you’ll be trying it out.

Brands introduce a digital sustainability platform


CollectivelyA group of major brands has come together to launch a new digital platform to promote sustainability.

Collectively, which is backed by companies including BT, Microsoft, and Nike, is designed to encourage ‘millennials’ to live more sustainably.

The platform will be updated daily with inspirational content from sectors including food, technology, and fashion.

Resulting from discussions at the World Economic Forum, Collectively also welcomes user submissions, and organisers claim it has the ‘potential to create positive change’.

Find out more about Collectively here and tell us if you’ll be using it.

Instagram launches creative advertising for brands


Instagram Waitrose adInstagram has introduced an advertising unit for UK brands.

The photo app’s new ‘Sponsored’ unit charges advertisers on a cost-per-mille basis and allows them to target audiences by demographic.

The first seven advertisers include Cadbury, Rimmel, and Waitrose.

Instagram describes the new offering as a ‘premium brand experience’ and insists that sponsored ads looks as natural as organic content – also encouraging brands to be as creative as possible with the format.

Read more about the new initiative here.

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