November 14, 2014 Leave a comment
The study, by the Internet Advertising Bureau (IAB) and Kantar Media, reveals that 69% of UK adults describe using a non-optimised site as ‘frustrating’ and that 81% of smartphone users access the internet via their phone on a daily basis.
The research also highlights the importance of mobile in consumers’ online journey – half of those surveyed make a purchase via their phone on a monthly basis and nearly half use smartphones to research products.
Traditional media also plays a part in this, with 59% of respondents being encouraged by forms including television and print, to find out more information about a product or service.
Read more about the study here.