How is social media affecting television habits?


Social media television habitsNew research from YouView reveals how social media usage is affecting the way UK viewers are watching television.

The study discovered that one in seven viewers search through social networks to find television recommendations, while over a quarter stay off social media when they need to avoid spoilers.

YouView surveyed two thousand viewers and also asked them about their ‘second screening’ habits (nearly one in six are on Twitter while watching a programme).

Find out more about the research here and tell us if social media influences your television habits.

Top 20 brands on LinkedIn


LinkedInLinkedIn has published a list of its most influential UK brands, revealing which companies have successfully mastered content marketing on the social media platform.

The list of twenty brands uses LinkedIn’s Content Marketing Score, which measures content by how it engages other users.

Recruitment companies, such as Hays and Reed, feature in the list, but a range of brands score highly for content engagement, including Financial Times, BBC and Eurostar.

Take a look at the whole list here and tell us which brands you engage with on LinkedIn.

What types of video engage viewers?


Coull video studyA new study has revealed the kinds of video content that keeps viewers watching for longer, with some interesting findings.

The research, by Coull, took into account 12 million video plays during May in the UK.

Videos featuring cars engaged 61% of their audience throughout the play time, while people, travel and animals held onto around half of their viewers until the end.

However, with only 43% of sports video viewers watching whole videos, Coull’s CEO suggests that sports publishers and brands could innovate more online, especially in a World Cup year.

Find out more about Coull’s findings here, and tell us about your favourite kinds of video content.

Jet off to Geneva


Jet off to GenevaGeneva Tourism has combined experiential and online marketing for its new ‘Jet off to Geneva’ campaign.

The tourist board set up a mini Jet d’Eau de Genève in Canary Wharf and asked members of the public to cycle hard enough to power the fountain.

Whoever could power the fountain the longest won a luxury weekend for two in the Swiss city; now Geneva Tourism is offering the weekend package, along with other prizes, to players of the online game.

Find out more about ‘Jet off to Geneva’ here or watch the video below. Tell us what you think of this fun campaign.

The Metropolitan Museum of Art’s online collection


Metropolitan Museum of ArtThe Metropolitan Museum of Art has released thousands of images from its collection into a digital archive.

The museum, which is the largest in the United States, has released nearly 400,000 iconic and historical paintings and photographs.

Pictures from the digital collection can be downloaded and used for non-commercial purposes from the museum’s website.

The works of Picasso, Manet and Rembrandt are included in the collection, which can be downloaded here – tell us what you think of this digital move.

How to be productive


9 ways to be productiveNinja Infographic has compiled a list of handy hints to improve your productivity.

The infographic, which offers nine top tips, helps you be more productive at every point of your day, from getting up to taking lunch.

Advice includes how to approach tasks, creating systems and even improving your email etiquette.

The website has also created a chart detailing efficiency lessons from ants.

Take a look at the whole infographic here and tell us if you do anything to boost your productivity.

The ‘Science of Sharing’ – successful video campaigns


Super Bowl advert sharesA new report has revealed that sharing is crucial for the success of video advertising campaigns.

The ‘Science of Sharing’ report, by Unruly, examines the timing of campaigns, the use of celebrities and branding, and what emotional triggers work best with viewers.

The report looks at the shares for adverts during Super Bowl XLVIII and compared them to the figures for last year’s game.

Describing shares as ‘the global currency of social video and a measure of deep engagement’, the report also suggests the need for a ‘strong distribution strategy’ to capitalise on the sharing of content.

Find out more about the report here, or download it here and tell us what kinds of campaigns you like to share.

Delta Social Soul


A digital installation has given users the chance to find their ‘social soulmate’ by immersing them in other people’s social media streams.

Delta Social Soul’, which consisted of a room covered in monitors and mirrors, displayed the visitor’s Twitter feed and uses an algorithm to find their ‘social soulmate’ among other attendees of the Vancouver TED conference.

The experience was devised by experiential marketing agency MKG and was inspired by Yayoi Kusama’s Infinity Mirror Rooms.

Find out more about ‘Delta Social Soul’ here and let us know what you think of the immersive installation.

Content Smorgasbord: is your content snackable?


Oracle Marketing Cloud has released a new infographic, detailing some top tips to make your content ‘snackable’.

‘Content Smorgasbord’ describes snackable material as ideas that are made easily accessible and understood by presenting them in innovative ways.

It also reveals our average attention span and how a message can be tailored to best effect by using videos, infographics and other interesting ways of displaying information.

Along with some key facts, the infographic suggests a range of applications and programs that can help make your facts and figures digestible and memorable, such as Vine and Instagram.

Take a look at the whole infographic here and tell us what you think of snackable content.

Apps to make your life easier


As our lives get ever busier, sometimes technology can lend a hand. Mashable has compiled a list of nine apps designed to make life just a bit easier.

Recycling can be a complex task, but iRecycle can tell you the nearest places to dispose of a range of materials, such as plastic and electronic equipment, helping you to stay green with less effort.

Other handy apps include Pocket, which can save web links and sync them to all your devices so you can access them later – you’ll never miss a must-read article again.

Read the whole list here and tell us your favourites – are there any other convenient apps on which you rely?

30 fun facts about sleep


Did you know that the fastest mobile bed can reach 69mph? Or that a giraffe needs less than 2 hours of sleep a day?

These facts and more are uncovered in a new infographic, which explores interesting information about sleep.

The infographic, made by mattress company Sleepys, also looks at the unusual sleeping habits of famous people and animals, as well as the impact of sleep on your health.

Other insightful statistics include the nature of sleepwalking and dreams, and the true cost of ‘pulling an all-nighter’.

Take a look at the whole infographic here and tell us your favourite facts about sleep.

UK-GBC launches new ‘Pinpoint’ website


The UK-GBC launched their new ‘Pinpoint‘ website this week.

Pinpoint is an online resource for the green building industry which gives industry professionals the opportunity to share their insights on a digital platform.

The new Pinpoint offers users a number of ways to filter their way through resources – from simple tick boxes to a Google-like search bar at the top.

Pinpoint is completely free both to sign-up and post your own resources or to read ones other users have uploaded.

The Think Tank is very pleased to have been involved in this project and are proud of the new website which has been built.

Take a look at  the new and improved Pinpoint here.

‘Rise of Social Media in E-commerce’


MobStac has released a new infographic highlighting the importance of social media in e-commerce.

The infographic reveals some interesting facts, such as how many social media users have purchased a product online after sharing it on a social network.

It also offers tips for e-commerce businesses looking to broaden their social media reach, including how to use different channels, such as Facebook, YouTube and Pinterest, to best effect.

Take a look at the whole infographic here – do you trust a brand more if it has a social media presence?

Twenty five handy ‘life hacks’


Online news site Mashable has compiled a list of simple ways to make life easier, often using everyday items in a slightly unconventional sense.

Some of the handy hints are ingenious, such as using a colander to separate cereal from the dust at the bottom of the packet, while others make you wonder why you haven’t done it before, like using cake tins to hold different condiments at a barbecue.

Other ideas include grating butter if it’s too cold, a new way of eating cupcakes, and a solution for trying to carry too many shopping bags at once.

Take a look at the whole list here and tell us which ones you’ll be trying out, or already have.

The Think Tank listed among best agencies for social media


Marketme has released a list of its top 500 Social Media Agencies, according to Klout scores, and we are pleased to announce our accounts feature twice – at 46 and 54 respectively.

Klout scores are metric units that quantify the levels of influence your presence is having social media platforms.

The @thinktanklondon twitter account is ranked at number 46, and the @thethinktankpr account features at number 54.

Take a look at the top 500 agencies here, and tell us if you agree with the rankings.

‘Why is a tennis ball fuzzy?’ and other interesting interview questions


There are some common interview questions that most companies use, such as ‘where do you see yourself in five years’ time?’ Then there are the more obscure ones, such as ‘what is your least favourite thing about humanity?’

Job site Glassdoor has compiled its ‘Top 25 Oddball Interview Questions for 2014’, which are gathered from real-life interview candidates and their unexpected experiences.

Apple, Goldman Sachs and Yahoo were among the organisations asking prospective employees unusual questions, some of which could be answered with one word (‘do you believe in Bigfoot?’), while others would have required very detailed responses (‘how lucky are you and why?’).

Other interview questions included ‘if you were a pizza deliveryman, how would you benefit from scissors?’ and ‘have you ever been on a boat?’

Take a look at the full list or Glassdoor’s collection of serious common interview questions, and tell us if you’ve ever been asked an unexpected question in an interview.

How B2B marketers can make the most of Twitter


Advertising Age has published some handy pointers for B2B marketers, helping them to make the most of a brand new Twitter service.

Twitter now allows marketers and advertisers to target individual users based on their email addresses, opening up a new realm of interacting with potential customers.

Twitter has written a blog on the new service, explaining how to create tailored audiences from existing customer relationship management systems.

Advertising Age offers several pieces of advice for using the tailored audience function, including ‘ride event hashtags’ and ‘use in-stream promoted accounts’. Telling readers to ‘offer something worthwhile’, the article also explains the importance of understanding the kind of content a potential audience is interested in.

Read Advertising Age’s advice here and tell us what you think of its top tips.

Tokyo City Symphony takes 3D mapping to a new level


To celebrate the 10-year anniversary of Roppongi Hills – one of Japan’s largest integrated developments – The Mori Company decided to release a website that promotes Tokyo as a world class city.

The website allows users to experiment with 3D projection mapping on a miniature model of Tokyo whilst using the buildings and sectors to create sounds that form the perfect symphony.

The website offers users an integrated acoustic and visual 3D experience of the City of Tokyo.

Users can share their unique renditions online through Facebook or Twitter.

Create your symphony here, and see this in action in the video below.

How To Manage your brand online


Manage your brand onlineBrand reputation is the collective experience of those who work for or deal with an organisation or company; it’s not just about customer service. By Samantha Dawe, Director at The Think Tank

The value of your company and products’ reputation should not be underestimated. Reputation should be treated as an asset. Reputation is everyone’s responsibility. A good reputation buys you the benefit of the doubt when things go wrong.

The toughest lesson is to learn that sometimes it’s not what has happened that is the issue – it’s what people think has happened. Perception is everything.

What is an issue that can affect an organisation’s reputation?
“A condition or event, internal or external to the organisation, that if it continues will have a significant effect on the functioning or performance of the organisation or on its future interests”.

Potential issues

  • Staff dispute
  • Shortage of stock
  • Supplier goes out of business
  • Negative comments published online
  • Computer virus
  • Change in working hours for staff
  • Health and Safety

Online
Sign up to relevant Google alerts around your organisation’s name. If appropriate use other software available that will help you monitor mentions online. Be prepared to respond to comments if needed but you must be straightforward about who you are and never let emotional language influence what you are saying.

Dialogue
Do you know who your organisation’s stakeholders are? If not, find out. Stakeholder groups can include employees, clients/customers, opinion formers such as trade associations and professional bodies, your local community, investors in your organisation and key media who will act as commentators on what you are doing.

Don’t wait until there is a problem to engage with people; be proactive wherever you can. This also means getting together with colleagues in other departments to share and help identify potential causes for concern, even if an issue does not actually materialise.

You can gather information to help identify and manage risks via:

  • Staff surveys
  • Industrial relations
  • Customers’ feedback
  • Product development teams
  • Suppliers
  • HR and Legal teams
  • Health and Safety audits


Be prepared
Think about developing a crisis plan – you may need to get in expert external help. At least have a record of people/agencies that can help you if needed.

What threats can you anticipate? What do you know based on past experience? Do you know how to handle journalists, or who is the nominated person in your organisation that looks after this? This all goes back to having regular dialogue with your colleagues in other departments too – not just when the problem has happened.

Five core tips to get you started:

1. How much access during work time do your employees have to engage with social media and company data?
Blocking access to the internet or certain sites is often seen as the domain of the IT manager, but in today’s workplace this goes beyond merely the computer at your desk.In our networked environment people can access content and store information and data via their phone, tablet or laptop at any time of day. Therefore the rules are changing and your organisation needs to adapt.Expert Jamie Claret (www.amazingsupport.co.uk) suggests for starters you need think about:Good antivirus softwareSimple blocking systemsAdvanced blocking and monitoringPreventing sensitive data leaving your businessThe impact data leakage and wasted time during work hours versus empowering staff with access to these sources.

2. Does your organisation have a clear social media policy?
Social media encompasses a broad range of online activities, all of which can have a marked impact on the credibility, perceptions and awareness of an organisation. Outside the workplace rights to privacy and free speech can protect online activity conducted in someone’s personal social network with that person’s personal email address. However, the inevitable connections that can and are made with someone’s workplace can blur the boundaries. What is your organisation’s policy on this?

3. Have these policies been communicated to all staff?
Are they part of your induction programme?Your policy and procedures need to be communicated – don’t just rely on a document that sits in the drawer. Building this into your employee induction programme or at a team update meeting brings this to the forefront of people’s minds.Are your employees aware of the potential negative impact that online comments can have? Where social media interaction is not used exclusively for business, it is important to provide reasonable guidelines on online behaviour if any reference is made to the workplace. Furthermore you may need to draw attention to matters regarding confidentiality as they relate to your organisation or business, and how this can also cover photos or images posted online for example.

4. Are you aware of how other stakeholders might be looking at your organisation through social media?
Media management is likely to rest with either an external agency or your in-house communications team, or for smaller enterprises with a nominated employee or manager. The press have increasingly turned to social media channels not only regarding breaking news, but also to uncover more intimate details about an organisation.This can also be true of any stakeholders. And content posted online is hard to have removed… therefore you need to be as aware of what is being said about the organisation online, as others will be. Do you have any mechanisms in place to facilitate this?

5. Are you ready to act if something potentially negative happens?
You need to have a contingency plan; whether it’s customers commenting on a faulty product or poor service, or a disgruntled employee out to stir up some reactions or actually carrying out some form of deception. How will you react? Who needs to be aware of a problem as and when it occurs and importantly who should be tasked with sorting it out? Do you have an issues management team and plan? Does this plan map onto the online world?

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