Campaign for a shape-shifting storefront


The miLES Storefront Transformer, designed by Architecture Commons, is a versatile set of amenities and furnishings ready to transform any vacant storefront.

The Kickstarter Campaign hopes to use this to transform a vacant storefront this winter – if they can raise the funds required.

The miLES Storefront Transformer is a 6ft cube designed to “program any storefront,” when unfolded it provides functional elements such as; shelving, partitions, tables, seats, a stage, as well as infrastructure such as; WIFI, speakers and more! 

The flexibility of the design will be utilised to showcase seven different themes: Show, Play, Share, Learn, Make, Shop, and Eat.

The Kickstarter Campaign will run this winter from September the 19th to October 19th, if they can raise the $32,000 needed to fund the project.

You can find more information about this here, and let us know if you would like to see your local stores change shape overnight.

JFK terminal to become a hotel


The former TWA Terminal at the John F. Kennedy International Airport in New York is set to be converted into a hotel and conference centre.

Originally designed by architect Eero Saarinen the terminal is to be transformed by hotel developer Andre Balazs.

Some of the amenities that will be available at this new hotel include; restaurants, bars, a flight museum and a spa and fitness centre.
 
Speaking to Page Six, Balazs revealed that Saarinen’s curved concrete terminal in Queens would be rebranded as ‘The Standard Flight Center’, bringing it into his family of ‘Standard hotels‘.

Take a closer look at this project here, and let us know if you will be paying it a visit.

Guggenheim museum transformed by light


American artist James Turrell has resculpted the Guggenheim Rotunda into an ever-shifting experience of light and space, using only light as his tool.

New York’s iconic Rotunda building was originally designed by Frank Lloyd Wright, and is recast as an enormous volume of shifting artificial and natural light.

This was achieved by using tiers of white fabric over unseen scaffolding, the seemless and unsagging nature of the material allowed the physicality of the light to become the primary focus.

This piece, entitled Aten Reign, is completely immersive, altering not just the 6-story ceiling, but changing your entire perception of the world around you.

You can find more images of the atmospheric piece here, or watch the video below.

New York + London photo series


New York + LondonNew York + LondonNew York + LondonAward-winning photojournalist Daniella Zalcman has released an incredible series of photographs called New York + London.

The series was created as a way to connect the time she spent in New York with her new home London. The series was released on Instagram using a set of photos she took of New York on her iPhone during her last month in the city, she then took the same number upon arrival in London. She then used software on her phone to carefully overlap the images, created a merged image of the two cities.

The full collection can be seen on Yatzer here. Zalcman also has a Kickstarter to get the photographs published as a book here.

Target builds giant dolls house in station


Doll HouseThresholdIn an experiential stunt of the grandest of scales, American retailer Target built a life-size dolls house in the middle of Grand Central Station in New York.

The installation, which was created by Deutsch Los Angeles, is a showcase of their Threshold home décor line and features between 3,500 and 4,000 products, with staff on hand for demonstrations and help.

The dolls house was built in just 54 hours by fitting together interlocking 4-by-8 panels creating a 1600-square-foot open-plan house, as well as a patio and lawn area.  This space allows Target to show-off their latest lines in their entirety, which would not be possible to do in stores, and will give some great exposure with over 500,000 people visiting the station every day.

You can find out more about the installation at Ad Age here.

Payphones become time machines in Manhatten


Recalling 1993Recalling 1993In New York City a project by Droga5 in collaboration with the New Museum has allowed inhabitants to listen to the sounds and memories of 1993. 

Part of an exhibition which highlights 1993 as a year of change for the city and the world titled “NYC 1993: Experimental Jet Set, Trash and No Star,” the payphone experience gets users to call a special number from selected phones across the city, which in turn allows them to relive that location in 1993.

The phone project titled Recalling 1993 is a huge undertaking, using tour guides and locals to re-tell stories, and is the first use of the payphones whose future is facing some speculation since the age of the smart phone.

An interactive map of the payphones included can be found here. Below is a video outlining the project.

Recalling 1993 from Droga5 NY on Vimeo.

Sonic fountain


Doug AitkenDoug AitkenDoug AitkenEver felt that the sound of water dripping was slightly rhythmic and musical? If not you may want to reconsider after seeing the new installation at the 303 gallery in New York by American artist Doug Aitken.

The piece, called Sonic Fountain, is part of the gallery’s 100 Years exhibition and features five rods that drip water into a pool below. The dripping is not random; it is released at special intervals to create a variety of patterns and shapes, with the sound amplified by the location and the pool itself having been specially excavated out of the floor of the gallery.

The piece is quiet and tranquil with a milky white glow coming from the pool and a breath like rhythm from the water drops.

Watch a video of the exhibition below.

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