July 6, 2015 Leave a comment
Emojis may be all the rage, but Chevrolet’s product announcement is possibly the first time a major brand’s press release has been written completely in the colourful pictograms.
Announcing the new 2016 Chevrolet Cruze, the car manufacturer explained that words simply weren’t enough to describe its new car, hence a more innovative approach to the press release.
Journalists were challenged to decode it, although Chevrolet have now revealed an English translation, which lists the Cruze’s top features – as well as describing the car as ‘the best new thing since sliced bread for stylish and socially connected people’.
Let us know what you think of this approach to PR and if you want to see more innovative styles of press release.