January 26, 2015 Leave a comment
James Patterson is offering a self-destructing copy of his latest novel ‘Private Vegas’ for £194,000 to one lucky reader – after twenty four hours, the book will actually explode.
A thousand digital copies of the book will also be released; these will also ‘self-destruct’ after a day and feature a countdown at the top of the screen.
The stunt has been designed to put the thrill back into publishing in the digital age – although a normal hardback edition has also been published for readers who prefer to take their time.
Find out more about the book here and let us know what you think of the campaign.