The Think Tank wins at the CorpComms Awards


CorpComms AwardsThe Think Tank is pleased to announce that we won Best Employee Engagement Programme at the CorpComms Awards 2014 last night.

Our award-winning campaign for leading international distribution company Asendia saw the company’s internal values communicated on a global scale to its 1,100 employees.

The campaign was a great success with significant engagement across the organisation and continues with an awards programme that recognises those that have acted upon these values in their everyday working lives.

Find out more about our values campaign for Asendia here.

Times Square unveils its largest interactive billboard


Times Square BillboardTimes Square has revealed its largest ever interactive billboard, which has been taken over by Google.

The billboard, which has a pixel density of 2368 x 10048, stretches across an entire city block across Broadway.

For just two days, the billboard has been dedicated to an interactive Android game, which allows members of the public to customise their characters (which can then be printed on merchandise).

Google has the advertising space until 31st January, during which it will showcase its products and highlight charitable causes, such as the WWF.

Find out more about the billboard here.

Hemingway novels as Instagram films


Hemingway in 15 secondsAn organisation is hoping to overhaul Ernest Hemingway’s image by producing 15-second Instagram films of some of his books.

The Ernest Hemingway Foundation of Oak Park has teamed up with Ogilvy & Mather Chicago for the short videos, which offer animated interpretations of famous works, including A Farewell to Arms and For Whom the Bell Tolls.

Hemingway’s writing is often perceived as simple and lean, but the films aim to challenge viewers by exploring the deeper meanings behind it.

Watch some of the videos here and let us know which other famous novels you would like to see immortalised on Instagram.

Eurostar’s #bettercloser campaign


#bettercloserTo celebrate its 20th anniversary, Eurostar is highlighting the cultural benefits the service has brought to Europe with a new campaign.

Eurostar’s #bettercloser campaign uses customers’ real responses to show the greater cultural understanding between London, Paris, and Brussels since the train service began in 1994.

Artists, including Jean Jullien and Adrian Johnson, brought these responses to life in the form of creative marketing material, including posters and an exclusive Metro newspaper wrap.

Read more about the campaign here.

Which countries have the strongest brand?


Country Brands ReportA report reveals which countries have the strongest ‘brand’, with Japan winning the top spot.

Futurebrand’s ‘Country Brand Index’ asked people to rank nations based on factors such as awareness, preference, and advocacy.

To be classed as a ‘country brand’, a country has to be both a ‘status country’ and an ‘experience country’ – only twenty two nations are ranked as both.

Switzerland and Germany are ranked second and third respectively, with the UK ranked twelfth.

Find out more about the report here and tell us which country you think has the strongest brand.

Study reveals factors behind consumer receptiveness


YuMe's Pursuit of AttentionLocation is one of the most important drivers of consumers’ responses to advertising, according to new research.

The study by YuMe found that people are more receptive when shown an ad in a public place or on a mobile device.

It also looked at the attention that participants gave to ads and how mood and other factors influence this.

The research consisted of over ten thousand participants, including seven thousand video viewers.

Find out more about the research here.

The Greatest Awards on Earth returns in style


B2B AwardsLast night saw the return of the B2B Marketing Awards and the evening was a great success.

Held at the Honourable Artillery Company (HAC) in London, the Awards sold out for the first time – a reflection of the number of excellent nominations received.

The venue was transformed into a circus, complete with fire-eaters, stilt-walkers, jugglers, and acrobats, while fairground mirrors greeted guests as they entered the reception area.

After a delicious three-course meal, host and comedian Romesh Ranganathan entertained everyone during the awards ceremony, which saw over fifty trophies handed out.

We were proud to organise and sponsor the event once again, and we hope everyone had a brilliant time.

Read more about our work for the Awards here.

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