The world’s first self-destructing book


Self-destructing bookA bestselling author is offering one lucky reader the world’s first self-destructing book.

James Patterson is offering a self-destructing copy of his latest novel ‘Private Vegas’ for £194,000 to one lucky reader – after twenty four hours, the book will actually explode.

A thousand digital copies of the book will also be released; these will also ‘self-destruct’ after a day and feature a countdown at the top of the screen.

The stunt has been designed to put the thrill back into publishing in the digital age – although a normal hardback edition has also been published for readers who prefer to take their time.

Find out more about the book here and let us know what you think of the campaign.

Chicken goes truly free range in new Reebok ad


#LiveFreeRangeReebok’s new online film follows a chicken’s journey towards a healthier lifestyle when she takes a novel approach to living ‘free range’.

The film shows the chicken breaking free from her barn and making her way through fields, tunnels, and even across a road, getting plenty of exercise on the way.

When faced with a billboard for a ‘global fitness barn’, she turns away and continues running through her natural surroundings.

The ad has been launched just as many people struggle with New Year Resolutions and is designed to inspire them to take a ‘free range’ attitude to their exercise regimes.

See the chicken go free range below and tell us if Reebok has inspired you to stick with your fitness goals.

Is the United Kingdom ready to be digital-first?


Digital Inside OutFujitsu has published a new report which looks at Britain’s digital landscape, revealing some interesting facts.

The study shows that 84% of consumers ‘always or sometimes’ use a digital service when it is offered, with 66% stating that digital services speed up a process.

In addition, the digital services that we use or value the most include online shopping, online banking, and ‘click and collect’, showing how the convenience of e-commerce is driving Britain towards becoming digital-first.

The infographic also covers digital communication and how to educate the public on digital services.

Take a look at the whole infographic here and let us know what you think.

How to create the perfect social media post


How to create the perfect social psotHave you ever wondered how to create the perfect social media post?

Visualistan has made a new infographic giving some top tips on how to tailor your content to each channel you use.

The infographic looks at the most popular social channels, including Twitter, YouTube, and Pinterest, and how to make the most of each one.

Suggestions include using calls to action in tweets, using a custom thumbnail on YouTube, and uploading portrait-orientated images on Pinterest.

Take a look at the whole infographic here and tell us which advice you’ll be taking.

Logo redesigns of 2014


Logo redesignsMany high-profile brands overhauled their logos in 2014 and PM Digital has created an infographic examining the best and the most controversial redesigns.

Brands under the spotlight include airbnb’s new pink logo, Hershey’s subtle refresh, and PayPal’s bright update.

The infographic compares the old and new logos side by side and rates them with ‘love it’, ‘like it’, or ‘leave it’.

Take a look at the whole infographic here and tell us your favourite brand updates from the past year.

B2B marketing predictions for 2015


B2B marketing predictionsB2B Marketing has crowd-sourced ideas on how business-to-business marketing will evolve during 2015.

Key themes include the rise of ‘human-to-human’, which involves creating high-quality, truly targeted content ‘based on their user’s interests and needs, not their own’ (as tweeted by @RRHoward89).

Other talked-about topics include fully integrating digital into marketing, rather than treating them as separate entities, and the continuing importance of mobile.

Find out more insights into how business-to-business marketing could change this year here and tell us your own ideas.

Evolution of advertising slogans


Evolution of Advertising Slogans Best Marketing Degrees has created an infographic that explores the power of iconic catchphrases and how they have evolved over time.

De Beer’s “a diamond is forever” is celebrating 67 years in circulation. Awarded best slogan of the 20th century by Advertising Age, this tagline is credited with helping to make diamonds the go-to engagement ring gem.

Pepsi and Coca Cola’s well known slogan battle includes the topical taglines “Twice as much for your nickel” by Pepsi in 1939 and Coca Cola’s “It’s the real thing” of 1969.

Take a look at the full infographic here and let us know about your favourite slogans
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