Brands that bounce back


It’s comforting to know that some of the brands we know and love have made triumphant comebacks from breaking point.

Wholesale Clearance has created an infographic that gives us a peek into the history of well-known brands and how they have bounced back from the brink.

Apple, Nintendo, and Converse are among the brands that have previously encountered every business’ worst nightmares, from bankruptcy to boardroom infighting.

Take a look at the infographic here and tell us what you think of these fascinating histories.

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Kellogg’s suitcase fridge surprises commuters


Kellogg’s new publicity stunt has seen its ‘breakfast team’ take over London Underground.

The breakfast team have taken ‘fridges’ onto the tube, holding everything from milk and cereal to utensils such as cutlery and bowls.

However, to unsuspecting commuters the fridge looks like a normal suitcase – until of course, it’s opened mid-journey.

This campaign is targeted at the ‘busy workers’ who are skipping breakfast all together.

A Kellogg’s spokesperson said: “With almost 1 in 3 adults missing breakfast every day, we wanted to show that even for people with the busiest lifestyles, there’s always time for a bowl of Special K cereal.”

Watch the unsuspecting communiters here and tell us what you think.

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IKEA ad monkeys around


IKEA has unveiled its latest ad, featuring monkeys having fun with an IKEA METOD kitchen.

Representing the furniture brand’s ‘The Wonderful Everyday’ strapline, you can see the monkeys opening all the cupboards, playing with the food and even enjoying a little shower from the tap. 

Filmed in Costa Rica’s Jaguar Rescue Centre, the company is trying to convey the message that “cooking doesn’t need to be governed by convention or worry, it can be a joyous playground.”

Watch this light-hearted video below and tell us what you think of it.

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Clever WWF ads conceal endangered animals


The World Wide Fund for Nature has released a new series of adverts using optical illusions to raise awareness about endangered species.

The charity emphasises the fast extinction of some species, such as the polar bear and the Sumatran tiger, through psychedelic black and white images concealing an endangered animal.

Using the line ‘The [animal] is becoming harder to see’, the WWF conveys the sense of urgency facing some of these species, encouraging readers to protect them while they still can.

Discover these clever ads here and let us know what you think of them.

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The Space Savers Encyclopedia


Did you know that around 80% of our household possessions are never used? Or that you’ll probably spend over a year of your life just trying to find things in your home?

Flexispace has created the perfect infographic designed to help you sort through your home storage in a thoughtful, logical way, uncluttering your home in no time.

The company’s Space Savers Encyclopedia offers general facts and statistics about the ‘multitude of objects’ lurking around your home, a useful decision-making flowchart, and specific storage tips for different parts of your house.

For instance, have you ever thought of transforming the space under your stairs into a bookcase? Other ideas include setting up secret storage under your bath, using a kettle toaster combo in your kitchen, and swapping your DVDs for an online service like Netflix or Amazon Prime.

Take a closer look at the Encyclopedia here and let us know if you have any other space-saving tips.

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Coca-Cola asks Londoners to ‘Choose Happiness’ this summer


Coca-Cola has decided to measure the happiness of Londoners this summer as part of its ongoing ‘Choose Happiness’ campaign.

The brand has created ‘happiness meters’, using real-time social data and outdoor advertising, which will analyse any tweets using the hashtag #ChooseHappiness.

300 digital billboards in the capital will show the ever-changing results of the happiness meters, along with promotions for the events supporting the campaign, including phone-in competitions and deliveries of chilled Coca-Cola to London parks.

Find out more about the campaign, which is running throughout August and September, here and tell us if you’ll be choosing happiness.

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The Economist goes experiential with insect ice cream


The Economist has taken experiential marketing a step further by offering free samples of ice cream – insect-flavoured ice cream.

The paper offered Londoners a more savoury version of the popular summer treat, with flavours including Choc Hopper (containing grasshoppers) and Scurry Berry (a mix of insects), as part of its ongoing enthusiasm for insect consumption, which it claims could feed a rapidly growing global population.

The Economist’s Marina Haydn said: “we think this particular story about insects is the kind of mind-stretching material that our globally curious target audience will find particularly interesting, and hopefully, tasty as well.”

Find out more about this unique campaign here and tell us if you would ever try insect ice cream.

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