A press release written in emoji


Emojis may be all the rage, but Chevrolet’s product announcement is possibly the first time a major brand’s press release has been written completely in the colourful pictograms.

Announcing the new 2016 Chevrolet Cruze, the car manufacturer explained that words simply weren’t enough to describe its new car, hence a more innovative approach to the press release.

Journalists were challenged to decode it, although Chevrolet have now revealed an English translation, which lists the Cruze’s top features – as well as describing the car as ‘the best new thing since sliced bread for stylish and socially connected people’.

Take a look at the press release here and see if you can decipher it – otherwise, take a shortcut and read the English version here.

Let us know what you think of this approach to PR and if you want to see more innovative styles of press release.

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Pimm’s launches innovative digital posters


Have you always wanted to know in advance if a pub still has seats on a hot summer day? Well, Pimm’s has launched new billboard posters that will let you know.

The brand has installed innovative sensor-activated digital posters throughout London, which will activate when the temperature reaches 16 degrees Celsius and will update you with seating space information in your area.

Using beacon technology to sense when the participating pubs and beer gardens have space, the ads will also change their messaging depending on the weather data they receive.

Learn more about this innovative campaign here and let us know if you’ll be paying attention to the Pimm’s posters.

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‘Summer of Love and Hate’ jars by Marmite


Unilever has revealed new limited edition jars for its infamous Marmite product, just for this summer.

Playing on the polarised reactions that the spread produces (you either love it or hate it), Marmite has introduced two brand new designs for its iconic jars: ‘Summer of Love’ and ‘Summer of Hate’.

The designs, available from July to September, were inspired by Woodstock and the Summer of Love, reflected in the colourful Sixties-style labels and the retro typography.

This vintage throwback is being used to promote Marmite’s ‘lighter summery blend’, which it describes as a ‘slight twist on the traditional recipe’.

Take a closer look at the jar designs here and tell us which one you’ll be buying – although be warned, less than a hundred ‘Summer of Hate’ jars will be made available (one for each day of British Summer).

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Coca-Cola’s new Twitter ads get personal


Coca-Cola’s new ads are bringing an unexpected personal touch to Twitter.

The brand, as part of its ongoing Share a Coke campaign, is now taking over the social network with targeted promoted tweets.

Twitter users will now be able to see Coca-Cola ads in their feed,  encouraging them to buy personalised bottles – even embedding a picture of a Coke bottle with the user’s name on it.

This type of personalised advertising isn’t new to Coca-Cola, which teamed up with 4oD last summer to market directly to the catch-up service’s subscribers.

Find out more about Coca-Cola’s new initiative here and tell us if you think this is a good idea.

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#HomeOfSport highlights England’s sporting side


VisitEngland has recently launched a new campaign to promote the upcoming Rugby World Cup.

The national tourist board, as a part of its ongoing ‘Discover Your England’ campaign, has asked members of the public to send them pictures of what sport means to them.

People can send images via Instagram or Twitter using the hashtag #HomeOfSport and so far, photos include leisurely cycling through Dorset and balancing between cliffs in the Lake District. 

Sports Minister Tracey Crouch MP, says: “England is home to some of the world’s most loved and iconic sports. This brilliant campaign will show visitors the amazing range of English sporting venues”.

Learn more about the campaign here and tell us if you’ll be sending in a picture.

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Little Big Phrases: clever car ads


Volkswagen has created three simple but clever ads for its latest car, demonstrating how just a few small words can convey a big meaning.

The ominous atmosphere implied by little phrases such as ‘We need to talk’, ‘We have a situation’, and ‘I have news for you’ is enhanced by the simple, sleek designs of the ads. 

The posters promote the new Vento TDI model, which can run on 100 kilometres on just 4.1 litres of fuel. 

Take a look at the ads here and tell us if they make you take notice of the new Vento TDI.

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Inspirational quotes by fictional characters


From ‘Dance like nobody’s watching’ to ‘Keep Calm and Carry On’, inspirational quotes are everywhere.

But one company’s new infographic takes its advice from the best of pop culture.

Cornerstone on Demand has taken the best quotes from fictional characters such as Gandalf, the Doctor, Indiana Jones, and Meredith Grey, and placed in categories including teamwork, innovation and marketing, and entrepreneurship.

Quotes include Ferris Bueller’s ‘Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it’.

See the whole infographic here and let us know your favourite quote.

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