Tube station renamed in landmark marketing deal


A London Underground station was renamed for a day for a ‘landmark’ sponsorship deal with the London Marathon.

Canada Water station was renamed to Buxton Water last Sunday, using the hashtag #withyoualltheway to mark the brand’s sponsorship of the Virgin Money London Marathon.

Head of Marketing at Nestlé Waters UK, Caroline Juin, said: “renaming a London Underground station Buxton Water on the day of the marathon not only showcases our commitment to the event but raises awareness of the importance of drinking enough water, whether it be on your daily commute or running a marathon.”

Find out more about the renaming here and tell us if you think it was a worthwhile stunt.

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Say it with Chocolate


Cadbury has unveiled its latest in-store promotion in London airports.

The confectionary brand’s ‘Say it with Chocolate’ campaign lets consumers personalise the iconic Dairy Milk bar in Heathrow and Stansted.

You can choose between six different stickers, saying phrases such as ‘thank you’ or ‘congrats’, to apply to a gift sleeve.

The promotion will run from April to June at Stansted and from September to November at Heathrow.

Find out more about the campaign here and let us know if you’ll be personalising your chocolate.

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Giant slides to be installed in London


Carsten Höller has unveiled his new plans for the Hayward Gallery, which includes two giant slides.

The slides are part of Höller’s ‘Decision’ exhibition and will be open to gallery visitors as an exit.

Director of the Hayward Gallery, Ralph Rugoff, said: “’Decision’ will ask visitors to make choices, but also, more importantly, to embrace a kind of double vision that takes in competing points of view”.

Visitors will be able to experience the exhibition from June to September.

Have a look at the design here and tell us if you’ll be having a go.

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Serpentine Gallery reveals colourful design for 2015


The Serpentine Gallery has unveiled a new design by SelgasCano for its 2015 Pavilion.

The Spanish duo, appointed for the job in December, have transformed the pavilion into colourful chrysalis shaped structure.

The artists explained their project: “we sought a way to allow the public to experience architecture through simple elements: structure, light, transparency, shadows, form, change, surprise, colour and materials.”

The Serpentine Gallery annually gives designers the opportunity to provide their interpretation of the pavilion.

Discover the new pavilion here and tell us if you would like to visit.

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The world’s first shadowless skyscrapers


Shadowless buildingsArchitecture firm NBBJ has revealed its plan for a couple of very unusual buildings in London.

These two skyscrapers won’t cast a shadow, thanks to their innovative design.

They will use concave reflective surfaces which are adapted to the sun’s path in the sky, significantly reducing their shadows.

The unique towers will be built on Greenwich Peninsula; find out more about the project here.

YouTube stars reveal the secrets of their success to marketers


YouTube's creatorsA new documentary that goes behind the scenes of successful YouTubers has been launched.

The Creators, premiered last week by The Drum, stars famous vloggers such as Zoella and twins Niki & Sammi.

The 30 minute film was shown at the Curzon Soho cinema to marketers and agency executives, who were eager to learn more about the impact of the online platform and its stars.

Anomaly London executive creative director, Alex Holder, commented on the phenomenon: ‘for any brands talking to young people, YouTube needs to be part of the answer’.

Being authentic, providing regular content, and working on charisma is some of the advice that the vloggers give in the documentary.

Find out more about YouTube’s impact on brands here and tell us if you follow any vloggers.

Valspar creates illusionary artwork for its UK launch


Valspar has unveiled its UK launch campaign with a piece of illusionary street art on London’s Clerkenwell Road.Valspar street art

Tying in with the campaign’s theme, the artwork by the paint brand was made to look like a family home with a wall knocked through.

The art installation, which was designed by Will Taylor and painted by Nina Camplin, is part of Valspar’s ‘Colour Outside the Lines’ campaign . 

The artwork will be on display throughout March.

Have a look at the installation here and tell us what you think.

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