Pimm’s launches innovative digital posters


Have you always wanted to know in advance if a pub still has seats on a hot summer day? Well, Pimm’s has launched new billboard posters that will let you know.

The brand has installed innovative sensor-activated digital posters throughout London, which will activate when the temperature reaches 16 degrees Celsius and will update you with seating space information in your area.

Using beacon technology to sense when the participating pubs and beer gardens have space, the ads will also change their messaging depending on the weather data they receive.

Learn more about this innovative campaign here and let us know if you’ll be paying attention to the Pimm’s posters.

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The Map of London Slang


A map of London slang has been released, proving there’s more to the capital’s vocabulary than the ‘apples and pears’ of Cockney Rhyming Slang. by a cartographer and a lexicographer.

Cartographer Adam Dant and lexicographer Jonathon Green have created Argotopolis, a map that covers London slang according to different neighbourhoods.

From the melting pot colloquialisms of Notting Hill to the Yiddish of Hampstead, the map typifies each area with a residence or building (such as Selfridges or David Cameron’s House).

A limited edition of 50 hand-tinted prints is available, while an online version lets you can brush up on your London lingo and discover the heroes of slang.

Take a look at this original map here and tell us what other (polite) London slang you know.

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London’s top ten Instagram hotspots


Love Home Swap has discovered the top photobombing locations in London, with some interesting findings.

The home exchange club revealed the ten most popular ‘selfie’ spots in London (the world’s most Instagrammed capital city).

The iconic Hyde Park is the most Instagrammed location of the capital, with more than 715,563 Instagram posts.

Madison St Pauls and Battersea Park rank second and third with 210,005 shots and 103,211 posts respectively.

Take a look at the whole list here and tell us which ones you’ve taken selfies at.

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Clerkenwell Design Week: Review


The most exciting festival in Clerkenwell has come to an end.

Bigger and better than ever, this year’s CDW saw interactive installations, a vibrant fringe, immersive showroom experiences, and beautiful brands come together to showcase an astonishing range of creativity.

Our highlights (and photographs) are legion, but here are just a few final observations:

Jimbobart at Additions – St John’s Square

The brainchild of designer James Ward, Jimbobart is a range of slightly eccentric, very subversive ceramics based on ‘expressive animal drawings’. Our favourite is ‘The Cake Crusader’ (as pictured).

Metro Imaging – 32 Great Sutton Street

Visitors had an exclusive opportunity to explore the printing specialists’ work, which includes printing onto surfaces such as metal, glass, and stone. The Kate Moss print in particular stood out dramatically against the stark white walls.

Tarkett at Desso – 23-25 Great Sutton Street

Flooring manufacturer Tarkett teamed up with trend forecasters Scarlet Opus for a presentation on upcoming design trends for commercial interiors, with a translation for flooring. Trend Presenter Sally Angharad gave a highly engaging snapshot of the current influences on the creative industry and how these are set to evolve during this year and next.

We’ve thoroughly enjoyed Clerkenwell Design Week; let us know your CDW highlights.

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Clerkenwell Design Week: Preview


One of the most hotly anticipated design festivals in London opens tomorrow and The Think Tank will be exploring it first-hand.

Clerkenwell Design Week (CDW) is now in its sixth year, well established in the national (if not international) design calendar.

From funky installations and product showcases to one-off presentations and networking events, CDW offers a true smorgasbord of treats to anyone interested in the creative industries.

CDW is worth an explore if you’re in the area (you can register here); if not, follow our blog and the official hashtag #CDW2015.

Let us know what you’re looking forward to during Clerkenwell Design Week.

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Tube station renamed in landmark marketing deal


A London Underground station was renamed for a day for a ‘landmark’ sponsorship deal with the London Marathon.

Canada Water station was renamed to Buxton Water last Sunday, using the hashtag #withyoualltheway to mark the brand’s sponsorship of the Virgin Money London Marathon.

Head of Marketing at Nestlé Waters UK, Caroline Juin, said: “renaming a London Underground station Buxton Water on the day of the marathon not only showcases our commitment to the event but raises awareness of the importance of drinking enough water, whether it be on your daily commute or running a marathon.”

Find out more about the renaming here and tell us if you think it was a worthwhile stunt.

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Say it with Chocolate


Cadbury has unveiled its latest in-store promotion in London airports.

The confectionary brand’s ‘Say it with Chocolate’ campaign lets consumers personalise the iconic Dairy Milk bar in Heathrow and Stansted.

You can choose between six different stickers, saying phrases such as ‘thank you’ or ‘congrats’, to apply to a gift sleeve.

The promotion will run from April to June at Stansted and from September to November at Heathrow.

Find out more about the campaign here and let us know if you’ll be personalising your chocolate.

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