October 20, 2013 Leave a comment
We have been working with this leading aluminium building systems manufacturer since November 2012, supporting them across all their marketing activities following the launch of the AluK brand in the UK in April 2013.
We have been shortlisted again this year in the Best Branding and Positioning category, a category that we won last year for our work with Rexel.
Having worked with AluK to define the brand messages and values for the UK marketplace, we then developed a strategy for the launch and ongoing marketing of the brand and its products to both the trade and specification marketplaces.
Fingers crossed for the results, which will be announced at an industry event on 5th December in London.
Find out more about the Construction Marketing Awards and see the shortlist here.
And, find out more about AluK here.