The Think Tank shortlisted for Best Branding and Positioning Award


AluK Branding and MarketingThe Think Tank has been shortlisted in the Construction Marketing Awards 2013 for our work with AluK (GB) Ltd.

We have been working with this leading aluminium building systems manufacturer since November 2012, supporting them across all their marketing activities following the launch of the AluK brand in the UK in April 2013.

We have been shortlisted again this year in the Best Branding and Positioning category, a category that we won last year for our work with Rexel.

Having worked with AluK to define the brand messages and values for the UK marketplace, we then developed a strategy for the launch and ongoing marketing of the brand and its products to both the trade and specification marketplaces.

Fingers crossed for the results, which will be announced at an industry event on 5th December in London.

Find out more about the Construction Marketing Awards and see the shortlist here.
Construction Marketing Awards 2013


And, find out more about AluK here.

Blinkbox unleash giant dragon skull


Dragon Skull

Dragon Skull

In a stunt of epic proportions a giant dragon skull, the size of a London bus, has appeared on Dorset’s famed jurassic coast. This was to honour the arrival of a Game of Thrones Season 3 on streaming service Blinkbox.

Dog-walkers and fossil hunters alike were stopped in their tracks at the site of this monstrous construction. The skull was designed by Taylor Herring PR who only this month were responsible for the arrival of a giant Mr Darcy in Hyde Park. It took three sculptors over two months to construct carve and paint the skull, which measures 40 ft long and sits over 9 ft tall.

This beach stunt was inspired by a Game of Thrones scene where one of the leading characters discovers dragon skulls in the depths of the dungeons in Kings Landing. 

Tell us your thoughts on this mythical beach invasion, or you can watch this video below about how it was made, or read more about it here.

A new name in Aluminium Building Systems


AluK LogoThe Think Tank has been working with global aluminium building products group, AluK, to bring the brand to the UK following the purchase of Blyweert Beaufort.  

Through the development of the brand identity in the UK and an integrated marketing strategy the introduction of the new brand has been a great success.  

Over the past few months The Think Tank developed a range of collateral and marketing tools for AluK, ready for the launch in April 2013. This included a sophisticated web site that engages target audiences and provides them with the information they require to specify and purchase AluK products. This is already delivering results through lead generation.                                 
AluK Brochure
The Think Tank organised a launch event for customers and the press at the beginning of April and has introduced the brand through a combination of PR, Advertising, eDM and Social Media, building brand awareness and encouraging enquiry. This has seen immediate results for AluK and has started to develop a new positioning for the group that offers a complete range of aluminium windows, doors and curtain walling systems.  

We are continuing to develop the marketing strategy for the group and to raise awareness of the brand through a variety of marketing channels. This include engagement and support for existing customers as well as the launch of a wide range of new products over the coming months.  

View the new AluK web site here.

AluK Web Sits

The Think Tank shortlisted for three Construction Marketing Awards


Construction Marketing AwardsRexel Case StudyThe Think Tank has been shortlisted for three awards in this year’s Construction Marketing Awards for our work with SAS International and Rexel.

The shortlisted entries are:

SAS International – Best Product Launch
Rexel – Best Campaign over £25k
Rexel – Best Branding and Positioning

We are very pleased to have been shortlisted again this year and look forward to hearing the results on 6th December.

See the full CMA shortlist here.

Google starts filming underwater Street View


Google Maps UnderwaterMapping the world is a goal of Google and to take it to the next level they have started to map what is beneath the seas as well.

They have unveiled their first  images of their “underwater Street View” covering the barrier reefs in Australia, the Philippines and Hawaii, with more to come.

You can view and interact with some of the beautiful images here or take a look at the video below.

Burberry goes on world tour


Burberry World Live 1Burberry launched their flagship store in Taipei in April with Burberry World Live, a 360 immersive experience.

A custom-made cylindrical space was designed by Christopher Bailey and brought to life the Burberry worlds of British Heritage, Fashion, Music and Weather.

It combined an eight part 360 degree film, a live musical performance and digital weather experience. Burberry World Live will be touring the world, coming to cities including London, Hong Kong and Chicago later this year.The multi sensory experience blurs the physical and digital dimensions of the brand to great effect.

Burberry World Live 2Quite an experience. See how the event went below:

Attachment

Two new interiors shows to open in London in 2013


DXTwo new interior design trade fairs are set to open their doors in London next year.

In a brave move in a market that has seen the demise of several shows, including Design Prima, in recent years Office Interiors at Earls Court and DX, at Excel, will avoid the September Interiors scrum focussing on the beginning of the year.

Office Interiors is organised by Diversified Business Communications and will be held on 13th and 14th February. The organisers present the show as a ‘vibrant, fresh and exciting new event dedicated to the UK’s office interior industry’. 

DX is organised by UBM and launched by Ian Rudge, co-founder of the 100% Design and Tent shows, in collaboration with graphic designer Neville Brody and architect Ad Rogers. The show will focus on the relationship between design and technology and will be at Excel on 19th and 21st May 2013.

To find out more about DX click here

To find out more about Office Interiors click here.

Office Interiors

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