November 26, 2014 Leave a comment
Times Square has revealed its largest ever interactive billboard, which has been taken over by Google.
The billboard, which has a pixel density of 2368 x 10048, stretches across an entire city block across Broadway.
For just two days, the billboard has been dedicated to an interactive Android game, which allows members of the public to customise their characters (which can then be printed on merchandise).
Google has the advertising space until 31st January, during which it will showcase its products and highlight charitable causes, such as the WWF.
Find out more about the billboard here.