Interactive swings that change colour as they move


Swing TimeHöweler + Yoon Architecture has created an interactive playground installation with swings that change colour as they move.

The playground, called ‘Swing Time’, consists of twenty polypropylene swings, which emit white light when not in use and purple when they are in motion.

Swing Time, which will be on display in Boston until Halloween, aims to engage the community to ‘exercise and play as individuals or in groups’.

See Swing Time in action below and tell us what you think of the installation.

//player.vimeo.com/video/105678997

Foresta Lumina


Foresta LuminaA forest in Canada has become an illuminated night trail, taking inspiration from Quebec folk tales.

Parc de la Gorge de Coaticook in the Eastern Townships has dozens of trails and boasts North America’s longest suspension bridge, making it the ideal location for an after-dark attraction.

The 2km-long trail uses lighting effects and an original soundtrack, and even has guides dressed as folklore characters along the way.

Find out more about Foresta Lumina here and tell us what you think of the immersive experience.

The ‘biggest design poster ever made’


Malmo Festival posterAn enormous poster which took 900 hours to complete is publicising the Malmö Festival in Sweden.

Described as the ‘biggest design poster ever made’, the poster by SNASK is a physical, interactive installation made of massive shapes which visitors can climb.

The colourful project, which is eight metres wide and and thirteen metres long, used 175 litres of paint, 280 plywood boards and 10,000 nails in its construction.

It celebrates the 30th Malmö Festival, which is taking place in August.

Take a closer look at the innovative poster here and tell us what you think.

Murat: the interactive comic


MuratA Czech collective has created an online comic that invites readers to interact with it.

Murat’, by Motiv, is an innovative spin on traditional graphic novels, making the most of current technology to involve readers in its storyline.

Murat looks like a typical black and white comic, but it uses audio and visual effects and is clickable throughout – one page of the comic consists of a jigsaw that readers has to construct themselves.

Watch the trailer for the comic below or read it here – tell us if you find this development in comics exciting.

3D postcards encourage Brits to ‘Get Up & Go’


Get Up & GoTravelodge took over Waterloo station with interactive picture postcards last week.

The hotel chain used 3D street art to promote its ‘Get Up & Go’ campaign, which encourages Britons to be more adventurous.

The campaign grew from Travelodge’s survey, which revealed that less than a third of Brits would do something adventurous, such as a white-knuckle sport.

Commuters and members of the public could be photographed in front of the pictures, which gave the illusion that they were abseiling down the White Cliffs of Dover or waterskiing down the River Thames.

Find out more about the campaign here and tell us if this makes you feel like trying something adventurous.

Interactive illustrations that play with perception


Putting Finger illustrationPrint media can’t be interactive – or can it? Two designers play with this assumption in a new exhibition called ‘Putting Finger’.

Masahiko Sato and Tatsuya Saito have produced a series of illustrations that encourage interaction through ‘gaps’ in the pictures.

By placing your finger in a particular place, the images appear completed, casting shadows from ‘light sources’ or ‘holding’ scissors.

The designers, who are exhibiting their work in Osaka’s DDD gallery until late April, intended people to reconnect with their physical surroundings by interacting with the illustrations.

Take a look at some of the ingenious illustrations here, and tell us if you would interact with them.

Now is what you make of it


Pepsi has taken its football advertising campaign one step further, by producing an interactive video featuring several famous figures in football and music.

Now is what you make of it’ stars top footballers, such as Lionel Messi and Jack Wilshere, and musician Janelle Monae, who interact with Stony as he wanders through the streets of Rio.

The video offers the viewer choices along the way, which are indicated by the cursor turning into a blue object, such as a football or a pen.

By clicking, you can change the course of the video to include exclusive content, like Monae singing David Bowie’s ‘Heroes’ and Messi signing a football with your name on it.

Watch the interactive video here or take a look at the original advert below. What do you think of interactive advertising content?

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