March 10, 2015 Leave a comment
Women’s Aid has unveiled an unusual billboard to coincide with International Women’s Day.
The organisation has created a digital billboard that displays a woman’s bruised face as a representation of domestic violence.
Using facial recognition technology, the more people who look at the billboard, the faster the woman’s face heals, sending the message that domestic violence shouldn’t be ignored.
The campaign was created with the help of WCRS London and will be displayed in numerous places in the UK.
Have a look at the billboard here and tell us what you think about it.