Interactive pavement art

A Russian artist has travelled around Europe, creating beautiful 3D pavement art that you can interact with.

At the right angle, Nikolaj Arndt’s creations come to life, transforming dull grey streets into rich, boldly coloured works of art.

Tourists in Westminster can encounter a Gothic scene looming up from the ground near Parliament, while passers-by in one German town can walk a lion down the road.

Spending just two days on each interactive piece, Arndt ‘weather proofs’ his work by mixing the colourful pigment with water and sugar.

Take a look at Arndt’s work here and let us know what you think of it.

3D Street art 22.09.15.png

Smile for Coca-Cola’s interactive billboard

Coca-Cola is bringing a smile to Swedish commuters’ faces with its innovative ‘Coke-moji’ billboard.

The unique subway station billboard in Stockholm combines facial recognition and emojis to spread some much-needed happiness at one of the dullest times of day.

Displaying a bold (and some might say cheeky) emoji bottlecap face, the billboard mimics the facial expressions of its audience, who can’t resist adding a few seconds to their journey for a touch of joy.

The billboard is an extension of Coca-Cola’s #MakeItHappy campaign; you can see how some passers-by joined in the fun below.

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Coca-Cola asks Londoners to ‘Choose Happiness’ this summer

Coca-Cola has decided to measure the happiness of Londoners this summer as part of its ongoing ‘Choose Happiness’ campaign.

The brand has created ‘happiness meters’, using real-time social data and outdoor advertising, which will analyse any tweets using the hashtag #ChooseHappiness.

300 digital billboards in the capital will show the ever-changing results of the happiness meters, along with promotions for the events supporting the campaign, including phone-in competitions and deliveries of chilled Coca-Cola to London parks.

Find out more about the campaign, which is running throughout August and September, here and tell us if you’ll be choosing happiness.

Coca cola happiness.png

Interactive billboard raises awareness of domestic violence

Women's Aid billboardWomen’s Aid has unveiled an unusual billboard to coincide with International Women’s Day. 

The organisation has created a digital billboard that displays a woman’s bruised face as a representation of domestic violence.

Using facial recognition technology, the more people who look at the billboard, the faster the woman’s face heals, sending the message that domestic violence shouldn’t be ignored.

The campaign was created with the help of WCRS London and will be displayed in numerous places in the UK. 

Have a look at the billboard here and tell us what you think about it.

Times Square unveils its largest interactive billboard

Times Square BillboardTimes Square has revealed its largest ever interactive billboard, which has been taken over by Google.

The billboard, which has a pixel density of 2368 x 10048, stretches across an entire city block across Broadway.

For just two days, the billboard has been dedicated to an interactive Android game, which allows members of the public to customise their characters (which can then be printed on merchandise).

Google has the advertising space until 31st January, during which it will showcase its products and highlight charitable causes, such as the WWF.

Find out more about the billboard here.

Argos ‘Get Set Go’ campaign targets commuters

Argos bubbles gameArgos has given commuters the chance to win bundles of prizes by playing its interactive multiplayer game.

The game, which was developed for the Motion@Waterloo indoor screen, lets four commuters at a time pop giant, high-definition bubbles on the 40m screen.

Players use their smartphones to play the game, which uses a dynamic queuing system and real-time smartphone-to-screen connections.

Find out more about the campaign here and let us know what you think.

Waterstones releases interactive Halloween game

Blogger MysteryBook chain Waterstones has released an interactive online horror game for Halloween.

‘Blogger Mystery: The Descendants’ puts a 21st Century spin on a haunted house story, by following five bloggers as they stay in a spooky manor.

Players can follow the bloggers’ posts as they fall victim to an ‘unknown horror’ and also take a look at @mysteryclues on Twitter to try to gather evidence.

Any online sleuths who correctly work out the mystery will win a £50 book token from Waterstones.

Find out more about the game, which ends on Halloween, here.


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