Argos ‘Get Set Go’ campaign targets commuters


Argos bubbles gameArgos has given commuters the chance to win bundles of prizes by playing its interactive multiplayer game.

The game, which was developed for the Motion@Waterloo indoor screen, lets four commuters at a time pop giant, high-definition bubbles on the 40m screen.

Players use their smartphones to play the game, which uses a dynamic queuing system and real-time smartphone-to-screen connections.

Find out more about the campaign here and let us know what you think.

Waterstones releases interactive Halloween game


Blogger MysteryBook chain Waterstones has released an interactive online horror game for Halloween.

‘Blogger Mystery: The Descendants’ puts a 21st Century spin on a haunted house story, by following five bloggers as they stay in a spooky manor.

Players can follow the bloggers’ posts as they fall victim to an ‘unknown horror’ and also take a look at @mysteryclues on Twitter to try to gather evidence.

Any online sleuths who correctly work out the mystery will win a £50 book token from Waterstones.

Find out more about the game, which ends on Halloween, here.

Interactive swings that change colour as they move


Swing TimeHöweler + Yoon Architecture has created an interactive playground installation with swings that change colour as they move.

The playground, called ‘Swing Time’, consists of twenty polypropylene swings, which emit white light when not in use and purple when they are in motion.

Swing Time, which will be on display in Boston until Halloween, aims to engage the community to ‘exercise and play as individuals or in groups’.

See Swing Time in action below and tell us what you think of the installation.

//player.vimeo.com/video/105678997

Foresta Lumina


Foresta LuminaA forest in Canada has become an illuminated night trail, taking inspiration from Quebec folk tales.

Parc de la Gorge de Coaticook in the Eastern Townships has dozens of trails and boasts North America’s longest suspension bridge, making it the ideal location for an after-dark attraction.

The 2km-long trail uses lighting effects and an original soundtrack, and even has guides dressed as folklore characters along the way.

Find out more about Foresta Lumina here and tell us what you think of the immersive experience.

The ‘biggest design poster ever made’


Malmo Festival posterAn enormous poster which took 900 hours to complete is publicising the Malmö Festival in Sweden.

Described as the ‘biggest design poster ever made’, the poster by SNASK is a physical, interactive installation made of massive shapes which visitors can climb.

The colourful project, which is eight metres wide and and thirteen metres long, used 175 litres of paint, 280 plywood boards and 10,000 nails in its construction.

It celebrates the 30th Malmö Festival, which is taking place in August.

Take a closer look at the innovative poster here and tell us what you think.

Murat: the interactive comic


MuratA Czech collective has created an online comic that invites readers to interact with it.

Murat’, by Motiv, is an innovative spin on traditional graphic novels, making the most of current technology to involve readers in its storyline.

Murat looks like a typical black and white comic, but it uses audio and visual effects and is clickable throughout – one page of the comic consists of a jigsaw that readers has to construct themselves.

Watch the trailer for the comic below or read it here – tell us if you find this development in comics exciting.

3D postcards encourage Brits to ‘Get Up & Go’


Get Up & GoTravelodge took over Waterloo station with interactive picture postcards last week.

The hotel chain used 3D street art to promote its ‘Get Up & Go’ campaign, which encourages Britons to be more adventurous.

The campaign grew from Travelodge’s survey, which revealed that less than a third of Brits would do something adventurous, such as a white-knuckle sport.

Commuters and members of the public could be photographed in front of the pictures, which gave the illusion that they were abseiling down the White Cliffs of Dover or waterskiing down the River Thames.

Find out more about the campaign here and tell us if this makes you feel like trying something adventurous.

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