Google Seat View

Virgin America has teamed up with Google for a new campaign, which lets you explore the company’s Airbus A320 before you even set foot on it.

Google Seat View has been set up at bus shelters around the United States, inviting people to tap the interactive ads to find out more about what Virgin America has to offer flyers, including seating areas and the perks of First Class.

Supported by digital ad banners, the campaign aims to show passengers that ‘what you see is what you fly’, providing a true sense of the experience that can be hard to imagine when viewing a standard ad.

Explore the ad here and let us know what you think of it – could this idea be applied to other products?

Virgin America 23.11.15.png

Friday Five: Google Doodles

Friday Five is our new addition to The Think Tank blog: every Friday, we select five of the best examples of any given subject across design, architecture, and advertising.

The first edition looks at some of Google’s best Doodles, which have been entertaining users since 1998, celebrating events with light-hearted variations of Google’s logo.

Here’s our Friday Five:

1. ‘Evidence of water found on Mars’
This adorable animation is dedicated to the recent scientific reveal, showcasing a very thirsty Mars.

2. ‘30th Anniversary of PAC-MAN’
Why not play this interactive retro game? ‘Insert a coin’ and chase the ghosts around the Google-inspired maze.

3. ‘Google’s 15th Birthday’
This interactive doodle is fun for everyone: give the piñata a bash and see who can win the most sweets.

4. ‘Total Lunar Eclipse’
Including real footage of the lunar eclipse, this Doodle shows the progress of the eclipse from start to finish.

5. ‘150th Anniversary of the Tube’
Like Google, the Tube has kept many Londoners connected over the years. In this colourful Doodle, each tube line transforms into the Google logo.

This is our top Friday Five – let us know what Google Doodles you would include.

Google doodle 20.11.15.png

Interactive pavement art

A Russian artist has travelled around Europe, creating beautiful 3D pavement art that you can interact with.

At the right angle, Nikolaj Arndt’s creations come to life, transforming dull grey streets into rich, boldly coloured works of art.

Tourists in Westminster can encounter a Gothic scene looming up from the ground near Parliament, while passers-by in one German town can walk a lion down the road.

Spending just two days on each interactive piece, Arndt ‘weather proofs’ his work by mixing the colourful pigment with water and sugar.

Take a look at Arndt’s work here and let us know what you think of it.

3D Street art 22.09.15.png

Smile for Coca-Cola’s interactive billboard

Coca-Cola is bringing a smile to Swedish commuters’ faces with its innovative ‘Coke-moji’ billboard.

The unique subway station billboard in Stockholm combines facial recognition and emojis to spread some much-needed happiness at one of the dullest times of day.

Displaying a bold (and some might say cheeky) emoji bottlecap face, the billboard mimics the facial expressions of its audience, who can’t resist adding a few seconds to their journey for a touch of joy.

The billboard is an extension of Coca-Cola’s #MakeItHappy campaign; you can see how some passers-by joined in the fun below.

Interactive Ad Coke 18.09.15.png

Coca-Cola asks Londoners to ‘Choose Happiness’ this summer

Coca-Cola has decided to measure the happiness of Londoners this summer as part of its ongoing ‘Choose Happiness’ campaign.

The brand has created ‘happiness meters’, using real-time social data and outdoor advertising, which will analyse any tweets using the hashtag #ChooseHappiness.

300 digital billboards in the capital will show the ever-changing results of the happiness meters, along with promotions for the events supporting the campaign, including phone-in competitions and deliveries of chilled Coca-Cola to London parks.

Find out more about the campaign, which is running throughout August and September, here and tell us if you’ll be choosing happiness.

Coca cola happiness.png

Interactive billboard raises awareness of domestic violence

Women's Aid billboardWomen’s Aid has unveiled an unusual billboard to coincide with International Women’s Day. 

The organisation has created a digital billboard that displays a woman’s bruised face as a representation of domestic violence.

Using facial recognition technology, the more people who look at the billboard, the faster the woman’s face heals, sending the message that domestic violence shouldn’t be ignored.

The campaign was created with the help of WCRS London and will be displayed in numerous places in the UK. 

Have a look at the billboard here and tell us what you think about it.

Times Square unveils its largest interactive billboard

Times Square BillboardTimes Square has revealed its largest ever interactive billboard, which has been taken over by Google.

The billboard, which has a pixel density of 2368 x 10048, stretches across an entire city block across Broadway.

For just two days, the billboard has been dedicated to an interactive Android game, which allows members of the public to customise their characters (which can then be printed on merchandise).

Google has the advertising space until 31st January, during which it will showcase its products and highlight charitable causes, such as the WWF.

Find out more about the billboard here.


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