September 18, 2014 Leave a comment
eBay has introduced a new tool to help advertisers make the most of the run-up to Christmas.
The online retailer’s ‘Christmas Tracker’ uses data from last year’s Christmas shopping period to calculate the peak influence windows for brands across different categories, including ‘Toys and Games’, ‘Consumer Electronics’, and ‘Clothes, Shoes and Accessories’.
Phuong Nguyen, eBay Advertising UK Director, said: “to be most effective this Christmas, advertisers need to think beyond Black Friday and Cyber Monday, and plan at a category level.”
Find out more about eBay’s Christmas Tracker here.