The LEGO Architect

A new book inspires readers to recreate iconic architecture with LEGO.

Tom Alphin’s ‘The LEGO Architect’ is perfect for aspiring designers of any age, depicting famous buildings and their LEGO counterparts.

With step by step instructions and details of all the bricks you need for each constuction, the book encourages a playful, experimental approach beyond the standard LEGO Architecture sets that are currently available.

Showcasing seven styles from Neoclassical to Brutalism, The LEGO Architect looks at a wide variety of buildings, including St Paul’s Cathedral and Le Corbusier’s Unité d’Habitation.

Find out more about what the book has to offer here and tell us if you’re inspired to get building with LEGO.

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An intriguing ad for Abraxas

Winter, and therefore Halloween, is coming – perfect timing for one company’s dark new advertising campaign.

SABMiller’s new print ad for its Abraxas beer is almost completely black, with a hidden message that can only be activated if readers slide their smartphone light along the page.

Once lit, a golden bottle and gothic poem are revealed, describing the beer as an ‘equinoctial brew for the chosen few’.

This innovative ad conjures the feeling of being invited into a select club of drinkers; see the campaign in action below and let us know what you think of it.

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Beck’s reveals scratchable bottle

The intriguing idea that people enjoy peeling bottle labels has inspired an innovative scratchable bottle by Beck’s.

The beer brand’s new limited edition bottle incorporates a thin aluminium foil, providing a blank canvas for beer lovers to scratch and peel their own design or doodle while they drink.

Designed to capture a younger and more outgoing audience, Beck’s new bottles are sure to inspire some creativity – or at least a bit of fun.

Watch the video below and tell us what you think.

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How to unlock your creative genius

Ever wondered from where you can get that crucial spark of inspiration? A clever new infographic by Lemonly for Entrepreneur will help get your creative juices flowing.

As we know, creative ideas don’t always just come out of nowhere; from time to time, you can find it impossible to push past that creative block.

The infographic reveals 21 handy tricks of the trade to help inspire your creativity, from questioning everything to daydreaming and doodling – and even starting from scratch.

Take a look at the whole chart here and tell us what you do to boost your creativity.

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Designer Tom Dixon has opened a multisensory pop-up department store in the Old Selfridges Hotel, breathing new life into the disused space. 

Dixon’s high-end Multiplex hosts a full range of items from beauty and fashion to technology and furniture, representing dozens of international brands and designers.

An innovative partnership with Selfridges, Tom Dixon’s concept was to reinvigorate physical, rather than online, shopping, giving it a subversive spin, saying: “I wanted to see what happens if you take the raw energy that exists in London elsewhere and stick it right bang in the middle of one of the biggest department stores in the world.”

Take a look at what the department store has to offer here and let us know if you’ll be visiting.

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Smile for Coca-Cola’s interactive billboard

Coca-Cola is bringing a smile to Swedish commuters’ faces with its innovative ‘Coke-moji’ billboard.

The unique subway station billboard in Stockholm combines facial recognition and emojis to spread some much-needed happiness at one of the dullest times of day.

Displaying a bold (and some might say cheeky) emoji bottlecap face, the billboard mimics the facial expressions of its audience, who can’t resist adding a few seconds to their journey for a touch of joy.

The billboard is an extension of Coca-Cola’s #MakeItHappy campaign; you can see how some passers-by joined in the fun below.

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An 8-bit video game for aspiring interns

Who says that interns don’t get their time to shine?

McMillan has created a retro 8-bit game for its interns, helping them gain some of the skills and knowledge they need to learn for a career in design or advertising, even letting them make their own characters.

The game asks players to create ideas for an upcoming client presentation, dealing with real life scenarios and expectations, along with other unexpected tasks, along the way.

You can play the game here; tell us if you think it’s a fun way for interns to learn more about the creative industry.

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