Well-dressed wildlife in Paris

Paris is seen as one of the fashion capitals of the world, but now it’s also home to some rather dapper wildlife.

Artist Julien Nonnon projects images of well-dressed wildlife onto Parisian buildings, adding plenty of colour to the landscape at night.

Described as an ‘urban safari’, the collection of ‘digital graffiti’ depicts a wide variety of animals in interesting ourfits, from a cheetah in a bomber jacket to a besuited eagle.

The project has a serious message behind it, according to Nonnon: ‘[it] question[s] our ambivalent desire to be both unique and wanting to belong to a well-defined group. In our way of dressing, we express our vision of the world, while indirectly revealing our social position and financial power. fashion is nothing other than a means of communication, of integration and belonging to a group.’

Take a look at this dapper menagerie here or watch the video below.


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A unique paper plane collection

The unique paper plane collection curated by an artist over twenty years has been documented in a new book.

‘Paper Airplanes: The Collections of Harry Smith…’ examines the Beat artist’s intriguing hobby, which saw him trailing the streets of New York City in search of paper aeroplanes.

Harry Smith’s collection, which finally totalled 251 planes, provides an insight into how the iconic city has evolved over time.

Take a look at some of the beautiful collection here and let us know what you think of it.

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Street art has been taken to a whole new level with a unique ‘audiovisual’ tricycle project.

Suaveciclos, devised by Ygor Marotta and Ceci Soloaga, sees the artists travelling around the world on their innovative bikes, which they’ve augmented with computers, speakers, and projectors.

This upgrade means the tricycles can project colourful animations onto their surroundings, and the artists can manipulate them to interact with passers-by in real time.

See Suaveciclos in action below and let us know what you think of the fun idea.


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Futuristic jobs that actually exist

Mashable has put together a great list of futuristic-sounding jobs that some lucky people actually have.

From certified UAV pilots to big data architects, the selection recognises how the world of work is turning more towards sustainability, data, and of course, innovative tech.

Here are some of our favourites:

3D-printed clothing designer

3D printing is becoming increasingly accessible, being used in construction and the creative industries. With 3D-printed clothes already popping up on the catwalk and the technology taking the accessories sector by stealth, this really could be the future of fashion.

Smart grid solution architect

One of the more obscure titles on the list, a smart grid solution architect devises ways to combine green energy with conventional infrastructure, preparing our cities for a more clean way of living.

Alternative currency specialist

Bitcoin and other alternative currencies may be a flash in the pan, but they might also change the face of banking forever. Naturally, then, we would need financial advisors and analysts with expertise in this area.

Read the whole list here and tell us which job role you would pick – or let us know if you’ve got a great futuristic job.

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Google’s clickable paper posters

An innovative poster campaign by Google involves one community in the local issues that matter to them most.

Google Impact Challenge’s ‘digital paper’ posters enable Bay Area locals to vote for participating charities, simply by pressing colourful icons on ads at bus stops, coffee shops, and other community gathering points.

The organisations are in the running for millions of dollars of grant funding; some of the schemes involve setting up education centres and helping to finance small businesses.

Designed to embody Google’s ‘commitment to equal access for everyone’, the posters aim to bring the challenge to the community, rather than merely carrying out an online vote.

Find out more about the campaign here and tell us if you’d like to see digital paper posters where you live.

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Find Your Park

A breathtaking advertising campaign provides a new perspective on America’s national parks, blending striking scenery with people.

To raise money for government parks, the ‘Find Your Park’ ad features camouflaged visitors searching for where they truly belong.

The campaign’s print ads splice park donors with some of the most visually stunning vistas the parks have to offer, reinforcing the sense of an emotional connection between humanity and nature.

Watch ‘Find Your Park’ below and read more about the campaign here.

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Packaging gets personal

Marketing relies on creating a deep connection with its target audience, and now brands are taking this one step further by personalising their packaging.

It’s believed that millennials in particular appreciate the personal touch, while research from Siegel+Gale shows that personalised products ‘make people feel like the brand is more about them than about the brand’.

One big personalisation success story is Coca-Cola’s ‘Share a Coke’ campaign, which launched their named coke bottles in stores and saw personalised ads on 4OD – this led to a 2.5% sale increase and 1.14 billion impressions across social media.

Read more about the trend here and let us know if you’ve come across any interesting personalised packaging.

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