The Think Tank hosts mince pie bake off


The Think Tank hosted its annual mince pie bake off on Thursday. Think Tank hosts annual mince pie bake off

With a fantastic selection of entries, this year’s competition was another great success.

The Think Tank team tucked into the delicious treats in true Bake-Off style: entries were marked out of ten for taste, design and festiveness.

The winning pie had a delicious hint of citrus and scored an impressive 7.4. We had a fantastic time and would thoroughly recommend festive office bake offs.

Let us know if you’ve been involved in a mince pie bake off and send us a picture of your culinary prowess!

Dogglebox: IPA tests adverts’ effectiveness with dogs


Dogglebox 2015 Advert IPA

The IPA has devised a novel way of testing the effectiveness of Christmas 2014 adverts: Dogglebox.

Ellie, Paddy and Duffie, the IPA’s canine testers, were exposed to a series of high profile television adverts. Their posture, eye position, yawns, barks and pants were scientifically analysed and measured to determine emotional engagement with the adverts.

Lorna Hawtin, Disruption Director at TBWA/Manchester said, “We looked quite hard for a segment that hadn’t already seen a lot of adverts that are out there. We wanted to find a group of consumers that really reflected UK households.”

The initial indicative test results showed that clips from John Lewis, Marks & Spencer and Sainsbury’s had the greatest impact.

Watch the Dogglebox video below:

An artist walks miles to create beautiful snow drawings


Snow landscapesArtist Sonja Hinrichsen has created these beautiful snow drawings by walking over the frozen Catamount Lake in Colorado. 

Sonja and over 60 volunteers wore snowshoes to tread these beautiful and highly decorative patterns into several miles of snow.

This piece of land art is part of Sonja’s Snow Drawings series, an on-going project that provides the community with an opportunity to experience their familiar surroundings as art.

The creative process and the relationship with the outdoors is a central element in Sonja’s work; as art and the landscape fuse together, the project unlocks a sense of modern society’s re-engagement with the natural world.

The aerial photographs help demonstrate to a wider audience how systems of designs can transform the landscape into art.

Let us know what you think of this gorgeous swirling land art and click here to find out more.

Gehry completes surrealist building in Sydney


Frank Gehry buildingArchitect Frank Gehry has unveiled his latest surrealist building in Australia.

The Dr Chau Chak Wing building of the University of Technology has a seemingly fluid façade, which looks as though it is folding and melting.

The building has in fact been constructed from 320,000 custom-designed bricks which were laid by hand.

Gehry took his inspiration from the way artists use folds ‘to explore colour, form and shadow’.

Take a closer look at the building here and tell us what you think of its innovative structure.

A self-driving car for goldfish


Fish on WheelsA Dutch design studio has given goldfish some freedom by unveiling its fish tank on wheels.

Studio Diip’s ‘Fish on Wheels’ is a robotic four-wheeled car, attached to a bespoke tank that includes a webcam that tracks the goldfish’s movements.

The tracking data is relayed to an Arduino microchip, which then drives the vehicle in whichever direction the fish is moving.

The studio said: “Our pet fish have always been limited to their water holding area known as ‘the fish tank’. In an attempt to liberate fish all over the world, the first self-driving car for fish has been developed. Hopefully this invention will encourage more development in enhanced pet mobility, so pet animals can travel the world more freely.”

Watch Fish on Wheels in action below and tell us if you’d buy this for your goldfish.

Argos ‘Get Set Go’ campaign targets commuters


Argos bubbles gameArgos has given commuters the chance to win bundles of prizes by playing its interactive multiplayer game.

The game, which was developed for the Motion@Waterloo indoor screen, lets four commuters at a time pop giant, high-definition bubbles on the 40m screen.

Players use their smartphones to play the game, which uses a dynamic queuing system and real-time smartphone-to-screen connections.

Find out more about the campaign here and let us know what you think.

Waterstones releases interactive Halloween game


Blogger MysteryBook chain Waterstones has released an interactive online horror game for Halloween.

‘Blogger Mystery: The Descendants’ puts a 21st Century spin on a haunted house story, by following five bloggers as they stay in a spooky manor.

Players can follow the bloggers’ posts as they fall victim to an ‘unknown horror’ and also take a look at @mysteryclues on Twitter to try to gather evidence.

Any online sleuths who correctly work out the mystery will win a £50 book token from Waterstones.

Find out more about the game, which ends on Halloween, here.

Follow

Get every new post delivered to your Inbox.

Join 501 other followers

%d bloggers like this: