LinkedIn launches new advertising products for B2B brands


Linkedin new productsLinkedIn has revealed a new range of advertising products for B2B and ‘high-consideration’ brands. 

The products are dedicated to helping brands reach sales leads and include LinkedIn Lead Accelerator, LinkedIn Network Display, and Sponsored InMail.

Big companies such as Lenovo, Salesforce, and Samsung have already tested the products, citing a positive impact.

Senior director of LinkedIn, Josh Graff, commented: “by combining Bizo’s technology and nurturing capabilities with LinkedIn’s professional targeting expertise, we’re redefining B2B and high-consideration marketing”.

Find out more about the range here and let us know what you think about it.

Pizza brand creates deliberately hard to spot ads


Pizza advertising campaign A pizza brand makes its adverts hardly noticeable – on purpose.

Daiya Foods has decided to stand out from the crowd of ‘in your face’ advertising with its unusual but clever placements.

Its new campaign uses the slogan ‘it’s easier to notice this ad than notice our pizza is dairy-free’, displayed in places where people don’t usually notice adverts, such as the top of a bus.

Some are so small that they could be easily skipped, such as tiny stickers on benches or on panels in lifts.

Have a look at the ads here and tell us if you think they’re a clever publicity stunt.

Innovative concrete wave built in Paris


A concrete wave has been built in Paris suburbia.
Concrete wave


Espace Bienvenüe in Marne-la-Vallée has a very innovative structure, thanks to techniques used in bridge construction.

Designed by architect Jean-Philippe Pargade, the wave houses a laboratory, in which scientists and engineers can develop the future of urban spaces through improvements in transport and energy management.

The building also includes a relaxation space on the roof, with wooden huts designed by Tadashi Kawamata.

Take a closer look at the wave here.

Create your own Brutalist icons in paper


Brutalist building A design studio has created paper versions of London’s classic examples of Brutalist architecture

The Polish design studio Zupagrafika gives you the opportunity to turn paper cut-outs into some of your favourite London buildings.

For example, you can make Robin Hood Gardens, Space House, or even Balfron Tower.

These creations cost €4.50 each with €5 postage and packaging.

Learn more about the creative project here and tell us what other architectural styles you’d like to see in paper form.

A shimmering landscape made from thousands of CDs


CD landscapeAn artist has created a piece of art made of 60,000 old CDs.

French artist Elise Morin introduced the Waste Landscape installation last year at Kunsthalle in Košice, Slovakia during White Night 2014.

The vast mass of the hand-sewn CDs on inflatable mounds looks different to everyone in the audience due to the various lighting schemes.

The artist explains that the choice of a CD is a symbolic one when responding to the growing waste produced by modern society – for her, it represents the vision of the economy of western societies in the second part of the 20th century.

Take a look at the video of the installation below and tell us what you think.

//player.vimeo.com/video/111012341

The Brand Deck


Brand deck A designer has created a card game to help you define the essence of your brand.

Through the motto “ Simple. Honest. Work ”, Scott Thomas gives us the philosophy of the game.

The Brand Deck is a simple card game that consists of 100 adjectives, 50 on the front, and 50 contrasting terms on the back such as “conventional” vs “experimental” or “simple” vs “complex”.

Thanks to the platform Kickstarter, he has already raised $58,000 which overtakes his goal of $45,000.

He has also worked with the Cards Against Humanity’s co-creator, Max Temkin, on a different version of the deck if you donate $58 or more.

Find out more about this interesting project here

Is the United Kingdom ready to be digital-first?


Digital Inside OutFujitsu has published a new report which looks at Britain’s digital landscape, revealing some interesting facts.

The study shows that 84% of consumers ‘always or sometimes’ use a digital service when it is offered, with 66% stating that digital services speed up a process.

In addition, the digital services that we use or value the most include online shopping, online banking, and ‘click and collect’, showing how the convenience of e-commerce is driving Britain towards becoming digital-first.

The infographic also covers digital communication and how to educate the public on digital services.

Take a look at the whole infographic here and let us know what you think.

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