How our brains ‘see’ logos


How Your Brain 'Sees' a LogoAn infographic reveals why we subconsciously make associations between logos and the brands they represent.

The chart, by Logo Maker, shows how our brains perceive a logo and how this impacts our decision-making.

It uncovers the parts of our brains that reacts to logos, such as the ventral medial frontal pole (which activates for brands we like), and how certain logos can change our behaviour.

See the whole infographic here.

How to create effective product packaging


Packaging infographicAn infographic reveals how you can create effective packaging design to make sure that your product stands out.

The chart, by The Paper Worker, shows how factors, such as colour and convenience, influence a consumer’s first impression of a brand – which only takes seven seconds.

The infographic also looks at the roles that sustainability and social media play in modern packaging design, and examines some best practice examples from brands such as Starbucks.

Take a look at the whole infographic here.

Is social media the best channel for B2B marketing?


B2B marketing and social mediaA new study has revealed that 79% of B2B marketers believe that social media is the most effective channel for marketing.

The research also showed that 38% would spend any extra budget on social media, but mobile marketing is yet to catch up with the enthusiasm for social (those surveyed put only 7% of their budget towards mobile).

B2B marketers’ top priorities, challenges, and digital skills are also covered in the research, which sheds light on some surprising facts.

The study was carried out by Omobono, Circle Research, and The Marketing Society; you can see the whole infographic here.

The 10 Commandments of Colour Theory


The 10 Commandments of TypographyDesignMantic’s latest infographic reveals some handy colour theory guidelines, suggesting ways to combine and contrast colours.

The infographic, which is a sequel to DesignMantic’s ‘The 10 Commandments of Typography’, looks at the significance of certain colours, the colour wheel and different colour models, such as Pantone and RGB.

It also explores how to use contrasting and complementary colours, including ‘hues, tints, shades and tones’.

Take a look at the whole infographic here and tell us what you think of the rules.

How to be productive


9 ways to be productiveNinja Infographic has compiled a list of handy hints to improve your productivity.

The infographic, which offers nine top tips, helps you be more productive at every point of your day, from getting up to taking lunch.

Advice includes how to approach tasks, creating systems and even improving your email etiquette.

The website has also created a chart detailing efficiency lessons from ants.

Take a look at the whole infographic here and tell us if you do anything to boost your productivity.

The Power of Visual Communication


The Power of Visual CommunicationDid you know that 93% of all communication is nonverbal? Or that cave painting was introduced by the Cro-Magnons? These facts and more are revealed in an infographic, entitled ‘The Power of Visual Communication’.

The infographic, by animation agency Wyzowl, also covers prehistoric knowledge, a timeline of visual styles and how the human mind processes information.

Other statistics such as America’s advertising spend are also included in the infographic.

Take a look at the whole chart here and tell us if you know any other interesting facts about visual communication.

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