March 23, 2015 Leave a comment
An infographic by analytic data platform Teradata reveals the outlook for data-driven marketing in 2015.
No longer a novelty in the industry, data-driven marketing is now a major part of advertising campaigns.
Teradata said: “customers today expect — and demand — a seamless and relevant experience. Fractured or conflicting messages from a brand make marketers seem
unorganized and annoy customers”.
Teradata conducted the survey on 1,500 marketing executives – take a look at the infographic here and tell us what you think about it.