Google Seat View

Virgin America has teamed up with Google for a new campaign, which lets you explore the company’s Airbus A320 before you even set foot on it.

Google Seat View has been set up at bus shelters around the United States, inviting people to tap the interactive ads to find out more about what Virgin America has to offer flyers, including seating areas and the perks of First Class.

Supported by digital ad banners, the campaign aims to show passengers that ‘what you see is what you fly’, providing a true sense of the experience that can be hard to imagine when viewing a standard ad.

Explore the ad here and let us know what you think of it – could this idea be applied to other products?

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Friday Five: Google Doodles

Friday Five is our new addition to The Think Tank blog: every Friday, we select five of the best examples of any given subject across design, architecture, and advertising.

The first edition looks at some of Google’s best Doodles, which have been entertaining users since 1998, celebrating events with light-hearted variations of Google’s logo.

Here’s our Friday Five:

1. ‘Evidence of water found on Mars’
This adorable animation is dedicated to the recent scientific reveal, showcasing a very thirsty Mars.

2. ‘30th Anniversary of PAC-MAN’
Why not play this interactive retro game? ‘Insert a coin’ and chase the ghosts around the Google-inspired maze.

3. ‘Google’s 15th Birthday’
This interactive doodle is fun for everyone: give the piñata a bash and see who can win the most sweets.

4. ‘Total Lunar Eclipse’
Including real footage of the lunar eclipse, this Doodle shows the progress of the eclipse from start to finish.

5. ‘150th Anniversary of the Tube’
Like Google, the Tube has kept many Londoners connected over the years. In this colourful Doodle, each tube line transforms into the Google logo.

This is our top Friday Five – let us know what Google Doodles you would include.

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Google’s clickable paper posters

An innovative poster campaign by Google involves one community in the local issues that matter to them most.

Google Impact Challenge’s ‘digital paper’ posters enable Bay Area locals to vote for participating charities, simply by pressing colourful icons on ads at bus stops, coffee shops, and other community gathering points.

The organisations are in the running for millions of dollars of grant funding; some of the schemes involve setting up education centres and helping to finance small businesses.

Designed to embody Google’s ‘commitment to equal access for everyone’, the posters aim to bring the challenge to the community, rather than merely carrying out an online vote.

Find out more about the campaign here and tell us if you’d like to see digital paper posters where you live.

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The progress of technology

An infographic reveals how technology has progressed in the last fifteen years.

As the digital revolution is now so multi-faceted, the infographic just touches on a few key milestones.

These include the Google self-driving car, the rise of mobile devices, and the launch of iTunes, as well the companies that made a significant impact on its development such as Google and Apple.

Have a look at the whole infographic here and tell us what you think about it.

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What the world’s biggest websites looked like at launch

Old GoogleMashable has created a gallery revealing how some of the world’s biggest websites looked like on the day of their launch.

As the Internet is a world of constant innovation, it is hard to picture what it looked like in the Nineties.

It is even harder to imagine treasured websites we all use today.

Mashable, with the help of the Wayback Machine, allows us to view the original designs of famous websites such as Google, YouTube, and Facebook.

Take a look at the gallery here and tell us what you think about it.

Google search to display tweets

Tweets in Google search resultsTwitter has announced that tweets will be displayed in Google search results in the future.

After an arrangement between the web company and the social network, tweets will be showcased in user profiles on Google results for the first six half of 2015.

This deal has been made with a long-term view, with Twitter aiming to attract more people to the site by getting tweets seen by non-users.

Learn more about the plans here.

Times Square unveils its largest interactive billboard

Times Square BillboardTimes Square has revealed its largest ever interactive billboard, which has been taken over by Google.

The billboard, which has a pixel density of 2368 x 10048, stretches across an entire city block across Broadway.

For just two days, the billboard has been dedicated to an interactive Android game, which allows members of the public to customise their characters (which can then be printed on merchandise).

Google has the advertising space until 31st January, during which it will showcase its products and highlight charitable causes, such as the WWF.

Find out more about the billboard here.


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