April 9, 2014 Leave a comment
April Fools presents companies with a unique opportunity to communicate with their audiences in a more light-hearted way, and this year was no different, The Drum has compiled a list of some of the top April Fools videos of 2014.
Once again, this year did not disappoint in terms of creativity, with a number of companies jumping at the chance to create some funny content.
From square eggs, to a yeasty new soft drink from Vegemite, Malibu even pitched in with their ‘plans’ to launch the world’s first mobile tasting app which would let you taste cocktails by licking your phone screen!
But perhaps the best offering came from YouTube, who released a video claiming to be secretly behind viral trends of the past – and even showcasing what they intend to be the trends of 2014!
See YouTube’s video below, or take a look at the rest here, and let us know which is your favourite.