‘Go Bold’ with McCoy’s


Addressing the pressure to be ‘manly’, McCoy’s are encouraging men to unleash their ‘Real McCoy’.

The crisp brand’s ‘Go Bold’ campaign has taken a different approach to what it takes to be a real man, with an outrageously funny ad that sees a plumber belting out an Ella Henderson number in the most unexpected places.

The campaign aims to link the strong flavours used in McCoy’s crisps with the bold actions of people revealing their Real McCoy.

Watch the ad below and tell us if you’ll be unleashing your Real McCoy.

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Tiny Dancer by John Lewis


Known for its innovative Christmas advertising, John Lewis has launched a brilliant new ad for Home Insurance guaranteed to put a smile on your face.

The ad’s strapline, ‘If it matters to you, it matters to us’, has been expressed through a little girl with a slightly clumsy but heartfelt passion for dancing.

With the young girl twirling, leaping, and prancing around the house, she nudges and taps all the fragile, precious items in the house – reminding viewers to enjoy family life with the comfort of knowing your home and its contents are insured.

Watch the clever ad below and tell us if it’s brightened up your day.

John Lewis Ad 25.08,15.png

A dragon-slaying election candidate


Dragon slaying. Laser vision. Surfing a giant goose.

These are just some of the unlikely skills a parliamentary candidate has demonstrated in his tongue-in-cheek election video.

Wyatt Scott, an independent candidate for Canadian Parliament, has produced a rather left-field campaign film that sees him highlight the importance of social care investment, affordable education, and of course, protecting Canada from giant killer robots.

Watch the unique video below and let us know if you would vote for Wyatt Scott, Independent.

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Adorable Amazon Prime ad


If you’re in need of a chuckle, Amazon Prime’s new advert is guaranteed to make you smile and even melt your heart.

The ad depicts a poorly pup gazing in envy at other dogs running and playing in a park, unable to join in with his plastered leg.

His owner, who just can’t take his beloved pet’s sadness any longer, takes advantage of Amazon Prime’s next day delivery to solve the problem.

Watch the ad below to discover how he puts a smile back on the pooch’s face and let us know what you think of the lovely campaign.

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The best April Fools of 2014


April Fools 2014April Fools presents companies with a unique opportunity to communicate with their audiences in a more light-hearted way, and this year was no different, The Drum has compiled a list of some of the top April Fools videos of 2014.

Once again, this year did not disappoint in terms of creativity, with a number of companies jumping at the chance to create some funny content.

From square eggs, to a yeasty new soft drink from Vegemite, Malibu even pitched in with their ‘plans’ to launch the world’s first mobile tasting app which would let you taste cocktails by licking your phone screen!

But perhaps the best offering came from YouTube, who released a video claiming to be secretly behind viral trends of the past – and even showcasing what they intend to be the trends of 2014!

See YouTube’s video below, or take a look at the rest here, and let us know which is your favourite.

Popular British ads recreated entirely out of Lego!


To promote the new Lego Movie in the UK the producers have launched a Lego ad campaign where popular British adverts are recreated in Lego!

The move hijacked popular ads from companies like Premier Inn, BT and The British Heart Foundation.

This Lego inspired ad is already a huge hit on YouTube with over 900,000 views. 

Take a look at this ad below and tell us if you can think of any ads that would look good in Lego.

‘Have a Break’ with KitKat’s new advert campaign


KitKat’s new advertising campaign puts an entertaining spin on its classic strapline ‘Have a Break, Have a KitKat’ by lampooning high-speed car chases.

The television advert sees police pursuing a pair of masked criminals, but when they eventually ‘catch’ them, they simply take a moment to snack on a KitKat.

The campaign is the Nestlé-owned brand’s first television spot for three years, though its classic strapline remains at the heart of its marketing.

Jon Lambert (group marketing director for Nestlé UK & Ireland) said: “We wanted KitKat to return to screens with a humorous campaign; reminding everyone not only of the importance of a smile in a break but that KitKat is the chocolate bar to provide that.”

The advert was created by JWT London, which has previously worked with KitKat, and will be supported by online offerings throughout the year.

Take a look at the advert below and tell us what you think of this new spin on the famous chocolate bar.

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