The best April Fools of 2014


April Fools 2014April Fools presents companies with a unique opportunity to communicate with their audiences in a more light-hearted way, and this year was no different, The Drum has compiled a list of some of the top April Fools videos of 2014.

Once again, this year did not disappoint in terms of creativity, with a number of companies jumping at the chance to create some funny content.

From square eggs, to a yeasty new soft drink from Vegemite, Malibu even pitched in with their ‘plans’ to launch the world’s first mobile tasting app which would let you taste cocktails by licking your phone screen!

But perhaps the best offering came from YouTube, who released a video claiming to be secretly behind viral trends of the past – and even showcasing what they intend to be the trends of 2014!

See YouTube’s video below, or take a look at the rest here, and let us know which is your favourite.

Popular British ads recreated entirely out of Lego!


To promote the new Lego Movie in the UK the producers have launched a Lego ad campaign where popular British adverts are recreated in Lego!

The move hijacked popular ads from companies like Premier Inn, BT and The British Heart Foundation.

This Lego inspired ad is already a huge hit on YouTube with over 900,000 views. 

Take a look at this ad below and tell us if you can think of any ads that would look good in Lego.

‘Have a Break’ with KitKat’s new advert campaign


KitKat’s new advertising campaign puts an entertaining spin on its classic strapline ‘Have a Break, Have a KitKat’ by lampooning high-speed car chases.

The television advert sees police pursuing a pair of masked criminals, but when they eventually ‘catch’ them, they simply take a moment to snack on a KitKat.

The campaign is the Nestlé-owned brand’s first television spot for three years, though its classic strapline remains at the heart of its marketing.

Jon Lambert (group marketing director for Nestlé UK & Ireland) said: “We wanted KitKat to return to screens with a humorous campaign; reminding everyone not only of the importance of a smile in a break but that KitKat is the chocolate bar to provide that.”

The advert was created by JWT London, which has previously worked with KitKat, and will be supported by online offerings throughout the year.

Take a look at the advert below and tell us what you think of this new spin on the famous chocolate bar.

‘Why is a tennis ball fuzzy?’ and other interesting interview questions


There are some common interview questions that most companies use, such as ‘where do you see yourself in five years’ time?’ Then there are the more obscure ones, such as ‘what is your least favourite thing about humanity?’

Job site Glassdoor has compiled its ‘Top 25 Oddball Interview Questions for 2014’, which are gathered from real-life interview candidates and their unexpected experiences.

Apple, Goldman Sachs and Yahoo were among the organisations asking prospective employees unusual questions, some of which could be answered with one word (‘do you believe in Bigfoot?’), while others would have required very detailed responses (‘how lucky are you and why?’).

Other interview questions included ‘if you were a pizza deliveryman, how would you benefit from scissors?’ and ‘have you ever been on a boat?’

Take a look at the full list or Glassdoor’s collection of serious common interview questions, and tell us if you’ve ever been asked an unexpected question in an interview.

The Think Tank highlights of 2013


2013 has been an interesting year on The Think Tank Blog. We have seen record-breaking buildings, hosts of awards, hilarious new adverts and much more. With the New Year now upon us we take a look back at our top blogs from 2013.

Certainly one of the most memorable buildings we saw last year was this attempt in China to build what would be the world’s tallest building – remarkably inside 90 days. The controversial designs for this made for fascinating reading, you can remind yourself about them here.

Back in January we blogged on some remarkable photos taken of a thawing cold storage building. The images showed the amazing ice structures that had formed within the building – you can take a look at these here.

Another memorable blog was our look at the ten greatest offices in the world. This piece featured offices from Google and Red Bull – to name just a few – and certainly made us jealous that we couldn’t work in offices such as these! Take a look at them here.

As part of The Think Tank’s ongoing sponsorship of B2B Marketing’s Knowledge Bank PR Channel, our PR Director Samantha Dawe produced a Whitepaper titled ‘PR in a changing media landscape’, which took a look at the need for a new mindset to accommodate a changing media world. You can download it here.

Finally one of the most memorable adverts we came across last year has to be the Poo Pourri advert. This video advert contrasted an elegant actress with a toilet spray product and a hilarious script. You can watch this advert here

Virgin America puts a funky new twist on their safety video


Safety videos usually bore passengers to sleep, but last week Virgin America launched a new video to engage people in a more light-hearted way. 

The video features rapping and even people dancing the ‘robot’ which certainly breaks the norm for on-flight safety videos.

Dance stars from ‘American Idol‘ and ‘So You Think You Can Dance‘ team up with Virgin America staff to make this highly entertaining video.

Virgin is even auditioning for dancers for the future version of the safety video, entrants must be U.S. residents but anyone can judge the contestants here

Take a look at the lively video below, and tell us if you would like to see it on your next flight.

Adobe’s ‘Clicking Baby’


Adobe has released a fun new video called ‘Clicking Baby’ to show how its marketing cloud can help businesses.

The video gives a light-hearted insight into how purchasing behaviour can affect a business, and therefore the salience of good business insight.

Take a look at the video below, and tell us if this persuades you to put a lock on your laptop. 

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