A giant billboard made of cake


Mr Kipling billboardMr Kipling’s new outdoor campaign includes a world first: a giant billboard made entirely of cake.

The billboard uses the strapline ‘Life is better with cake’ to advertise the largest UK baked goods brand, against a backdrop of 13,360 individual cakes.

Located at Westfield London, the billboard was on display for eight hours – after which, the cakes were handed out to the public.

See more of the billboard here and tell us if you were lucky enough to take part in the giveaway.

Fun paintings reveal how animals get their patterns


Ricardo Solis paintingsA series of playful paintings imagines how animals acquire their distinctive details, such as feathers, patterns, or skin.

Mexican artist Ricardo Solis creates illustrations that show miniscule humans sculpting or painting the animals, giving them charm by showing them part way through the process.

His paintings include black ribbons being draped over a still-white zebra, a bear being knitted its fur, and an elephant being sculpted from stone.

See more of Solis’ creations here and tell us which is your favourite.

Barclaycard reveals first ‘Contactless Donkey’


Dillon the DonkeyBlackpool donkeys have taken a pioneering step – thanks to Barclaycard, they can now receive contactless payments.

After years of lost revenue (as many families don’t take cash onto Blackpool Beach), Dillon the donkey is now the world’s first contactless payment pack-animal.

Mark Ineson, owner of Real Donkeys tour company, approached Barclaycard with his dilemma.

The organisation came up with a unique saddle for Dillon, which can scan debit and credit cards via touch – making him one of only 300,000 contactless payment points in the UK

Read more about Barclaycard’s scheme here and tell us what you think of ‘Contactless Donkeys’.

LEGO House


LEGO HouseA LEGO House designed by BIG has begun construction.

The structure, which is being built in Billund, Denmark, is inspired by the versatility of the LEGO brick and incorporates coloured LEGO in parts of the building.

The tourist attraction, which hopes to attract 250,000 annual visitors, will include a gallery, a café, and a ‘unique’ LEGO store.

Watch the concept video below and tell us what you think of it.

An indoor skatepark under Waterloo station


House of VansAn underground skatepark has opened beneath Waterloo station.

House of Vans London’ covers five tunnels under the London Underground station and is the city’s only indoor skatepark.

The location also holds a public gallery, bars, and a music venue, with four art studios being leased free of charge to encourage local creative talent.

‘House of Vans London’ is also affiliated with three local charities and you can see more pictures of it here.

Let us know what you think of the construction.

Yerka Project: the ‘unstealable’ bike


Project YerkaThree engineering students from Chile have created an ‘unstealable’ bike.

The students, who have named their idea ‘Yerka Project’, use a surprisingly simple way of securing the bike: by using its own frame.

Yerka Project’s middle pipe divides and attaches to the removable seat, forming a lock – all that it then needs is to be fastened to a post .

The prototype locks with a key, though the team are working on variations of the bike that can lock with combinations.

The team came up with their idea after one of them was targeted twice by bike thieves.

Find out more about the unstealable bike here or watch the video below – do you think it’s a good idea?

Curry paste adverts made of spices


Patak adPatak’s new adverts for its curry paste use spices to detail the long process of making the paste yourself.

Sean Freeman, who created the ads for the curry brand, used a range of spices and other ingredients mentioned in the ‘recipe’ to write it out on a black background.

Freeman also used different typographic styles throughout the innovative posters to bring the copy to life and encourage customers to opt for a jar of Patak’s.

See both of the posters here and tell us what you think of them.

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