Santa’s brand book


Santa brand bookQuietroom has created a brand book for one of the most high-profile figures at Christmas time: Santa Claus himself.

The ‘Santa brand book’ states that Santa ‘is a concept and not an idea’ and goes onto explore key elements of his brand, including Venn diagrams, ‘punny’ metaphors, and Santa’s key competitors – which include Jeremy Paxman, Gandalf, and Henry VIII.

Take a look at the brand book here and let us know what you think.

Facebook’s Year in Review


Year in ReviewFacebook has released its roundup of this year’s biggest events and talking points.

Starting with the New Year’s 2014 celebrations, the ‘Year in Review’ covers the World Cup, the ice bucket challenge, and the #HeforShe campaign.

Watch the Year in Review below and tell us what are your highlights of 2014.

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Harvey the dog’s final ad to air on Boxing Day


Harvey the dogAfter warming our hearts with his escapades in a dog’s home and with his rabbit, Harvey the dog is due to have his final advert aired on Boxing Day.

Harvey the dog has advertised for Thinkbox since 2010, but this final festive-timed ad will see the much-loved pet falling in love.

Thinkbox said: “[We] will carry on advertising on TV but we always had in mind that we wanted to complete Harvey’s story at some point.

“Now feels like the right time and there’s no better way to leave him than in love.”

Let us know when you spot the ad on television or have a sneak peek here.

‘YuleTube’ celebrates 2014’s viral videos


YuleTubeFord has released a festive film referencing some of the most viral YouTube videos of 2014.

Ford’s ‘Yule Tube’ is a short stop-motion film, which spoofs popular videos like ‘Spider Dog’, ‘Dove real beauty sketches’, and ‘Coca Cola Christmas Truck’, as well as other pop culture references like Frozen and LEGO.

The film was painstakingly put together from footage shot over thirty hours, using lovingly handcrafted elements.

Watch the short below and let us know what you would have included.

Dogglebox: IPA tests adverts’ effectiveness with dogs


Dogglebox 2015 Advert IPA

The IPA has devised a novel way of testing the effectiveness of Christmas 2014 adverts: Dogglebox.

Ellie, Paddy and Duffie, the IPA’s canine testers, were exposed to a series of high profile television adverts. Their posture, eye position, yawns, barks and pants were scientifically analysed and measured to determine emotional engagement with the adverts.

Lorna Hawtin, Disruption Director at TBWA/Manchester said, “We looked quite hard for a segment that hadn’t already seen a lot of adverts that are out there. We wanted to find a group of consumers that really reflected UK households.”

The initial indicative test results showed that clips from John Lewis, Marks & Spencer and Sainsbury’s had the greatest impact.

Watch the Dogglebox video below:

The Most Epic Safety Video Ever Made


Epic Safety VideoAir New Zealand has taken a novel approach to its safety video – by enlisting the cast and crew of The Hobbit.

The airline has capitalised on the popularity of the New Zealand-filmed Tolkien trilogy by using stunning vistas, clever references, and plenty of humour.

Director Peter Jackson and actors Elijah Wood and Sylvester McCoy star alongside elves, orcs, and of course, human ‘passengers’ in the video.

Watch the short film below and tell us if you think more airlines should shake up their safety videos.

Photographer captures stunning light patterns in water


Stephen Orlando, an Ontario-based photographer has transformed the repetitive motions of canoers, kayakers and swimmers into gorgeous light paintings. Light Paintings Patterns in Water Photographer Stephen Orlando

Attaching customisable LED lights to his subjects, Orlando used long exposure times in order to capture the movements across the water.
The strands represent individual strokes across time and space.

Stephen said “Using LED lights with custom colour patterns and long exposure photography, I’m able to tell the story of movement. This technique reveals beautiful light trails created by paths of familiar objects.”

Let us know what you think about these stunning images and click here to view more.

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