Argos ‘Get Set Go’ campaign targets commuters


Argos bubbles gameArgos has given commuters the chance to win bundles of prizes by playing its interactive multiplayer game.

The game, which was developed for the Motion@Waterloo indoor screen, lets four commuters at a time pop giant, high-definition bubbles on the 40m screen.

Players use their smartphones to play the game, which uses a dynamic queuing system and real-time smartphone-to-screen connections.

Find out more about the campaign here and let us know what you think.

Waterstones releases interactive Halloween game


Blogger MysteryBook chain Waterstones has released an interactive online horror game for Halloween.

‘Blogger Mystery: The Descendants’ puts a 21st Century spin on a haunted house story, by following five bloggers as they stay in a spooky manor.

Players can follow the bloggers’ posts as they fall victim to an ‘unknown horror’ and also take a look at @mysteryclues on Twitter to try to gather evidence.

Any online sleuths who correctly work out the mystery will win a £50 book token from Waterstones.

Find out more about the game, which ends on Halloween, here.

Kit Kat unveils world’s first ‘splactor’ in fun new advert


SplactorKit Kat’s new advert offers an interesting explanation for its new product by introducing the world’s first ‘splactor’, or ‘split actor’.

The spot follows ‘Martin Mahogany’ on a film set as he plays two characters at the same time, with each half of his body in different costume and makeup.

To achieve his ambitious performances, he physically turns around to switch character, delivering his lines with utmost seriousness.

As the world’s first ‘splactor’, Martin is happy to take the credit for Kit Kat’s new Chunky Double Caramel bar, which takes a similar approach with two contrasting fillings.

Watch the ad below and tell us what you think of it.

A pop-up restaurant on a frozen river


RAW:almondA British design studio is going to build a pop-up restaurant on the surface of a frozen river.

OS31 won a competition to build the RAW:almond restaurant in Canada, where it will sit between the Assiniboine and Red River.

Designed for Winnipeg’s annual winter festival, the restaurant will be made from metal scaffolding and shaped like an ‘x’ to represent the crossing of the rivers.

RAW:almond will open to the public on the 22nd January and you can read more about the pop-up here.

Striking posters depict principles of design


Principles of Design postersA graphic designer has immortalised the ten principles of design in striking three-dimensional posters.

Efil Türk layered coloured paper in geometric patterns on a matte grey background and added a description below each artwork.

The principles of design include balance, hierarchy, and emphasis, and help make a good piece of work great.

You can see all of the posters here and tell us which is your favourite.

Kaleido Wall transforms Sydney Opera House


Kaleido WallVisitors to the Vivid Sydney event in Australia saw the Opera House in a whole new perspective, thanks to the Kaleido Wall 1.0.

The Kaleido Wall, by Vin Rathod, is a four-feet deep wall covered in a lattice of mirrored panels, which reflect their surroundings.

Located on Sydney Harbour, the wall reflects Sydney Opera House and transforms it into a colourful mosaic.

Take a look at Kaleido Wall here and tell us what you think.

Fashion brand creates selfies with balloon machine


SelfiebrationAn American fashion brand is celebrating its 20th birthday with a ‘#Selfiebration Machine’.

Old Navy is encouraging tweeters to tweet a selfie and a birthday wish with #Selfiebration.

The company will be displaying the machine in New York and Los Angeles, where tweeters can see their pictures blown up with balloons.

Watch the machine in action below and tell us what you think of the concept.

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