LEGO-inspired Brick Street View


If you’ve been fantasising about being in The LEGO Movie, then look no further – a Swedish coder has hacked a LEGO-inspired layer over Google Street View.

Einar Öberg’s creation, dubbed ‘Brick Street View’, offers an alternative spin on Google Maps, with a LEGO figure ready to help you explore the pixellated world.

Öberg has form with transforming Google Street View – his ‘Urban Jungle Street View’ lets users navigate an overgrown post-apocalyptic world.

Both the Brick and Urban Jungle versions are playful alternatives to the normal Google Street View and add a lovely sense of fun to the software.

Take a look around ‘Brick Street View’ here and tell us what you think of it.

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Battersea Dogs & Cats Home’s brilliant ad


Battersea Dogs & Cats Home has recently revealed an innovative digital billboard, raising awareness of pet adoption.

For the inventive #LookingForYou campaign, members of the public have been receiving leaflets containing a chip that will make the dog follow them from one interactive billboard to the other.

Battersea’s head of operations, Carly Whyborn, said, “we’re using innovative technology in a way that has never been seen before, and we hope more of our abandoned animals find loving homes because of it”.

Watch the campaign in action below and tell us what you think.

https://player.vimeo.com/video/126591064

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Powerade creates first ‘workout billboards’


Powerade has introduced a new type of interactive billboard to the German market.

The sports brand has given an interesting ‘Total Wipeout’-esque spin to its line ‘you have more power than you think’, by transforming simple advertising billboards into fun exercise installations.

Each billboard represents a different training exercise: for instance, one has to be punched as hard as possible, and another is a scrolling climbing wall.

See these fairground style billboards in action and tell us if you would join in.

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Iconic election poster gets Mr Kipling treatment


Mr Kipling has recreated one of the most famous election posters of all time – with French Fancies.

‘Biscuits Aren’t Working’ marks the final days of the General Election campaign by reimagining the Conservative Party’s 1979 poster, replacing the straplines with baking-related messaging.

The brand espouses that ‘life is better with cake’, positioning biscuits as their woeful rivals.

Compare ‘Biscuits Aren’t Working’ to the original here and tell us what other brands could parody famous posters.

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Snickers launches voice recognition tool


Taking inspiration from Apple’s Siri, Snickers has developed recently its new voice recognition tool.

The chocolate brand has launched i-voice, its own voice recognition tool, as part of its ‘You’re Not You When You’re Hungry’ campaign.

I-voice is based on mobile voice-activated personal assistants, but will deliver much more sarcastic and unhelpful answers.

It only becomes helpful once the brand’s name shows up in the search results, emphasising the campaign’s strapline.

Find out more about i-Voice here and tell us if you’ll be downloading it.

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Can you match the brand with its original logo?


If you’re looking to while away five minutes by testing your marketing know-how, we’ve found the quiz for you.

Adweek’s quiz tests you on brands and their original logos, as companies often change their icons through time – some are simple and straightforward, but a few are fiendishly difficult.

Famous brands are constantly playing with their visual branding and it can be hard to imagine what they started with.

Take the quiz here and let us know how you get on.

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The most unique homes in the world


A new infographic features some innovative home designs, giving you the chance to explore them from afar .

Goodale Miller Team has put together eight fascinating pictures of the world’s most unusual houses.

These include the transparent house in Tokyo, a skateboard house in the USA, and an old tower water in Belgium. 

Discover the rest of these incredible houses here and tell us which ones you’d like to live in.

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