Yerka Project: the ‘unstealable’ bike


Project YerkaThree engineering students from Chile have created an ‘unstealable’ bike.

The students, who have named their idea ‘Yerka Project’, use a surprisingly simple way of securing the bike: by using its own frame.

Yerka Project’s middle pipe divides and attaches to the removable seat, forming a lock – all that it then needs is to be fastened to a post .

The prototype locks with a key, though the team are working on variations of the bike that can lock with combinations.

The team came up with their idea after one of them was targeted twice by bike thieves.

Find out more about the unstealable bike here or watch the video below – do you think it’s a good idea?

Curry paste adverts made of spices


Patak adPatak’s new adverts for its curry paste use spices to detail the long process of making the paste yourself.

Sean Freeman, who created the ads for the curry brand, used a range of spices and other ingredients mentioned in the ‘recipe’ to write it out on a black background.

Freeman also used different typographic styles throughout the innovative posters to bring the copy to life and encourage customers to opt for a jar of Patak’s.

See both of the posters here and tell us what you think of them.

British Airways launches animal channel


Paws and RelaxBritish Airways has tapped into the ‘cute’ zeitgeist by releasing its own animal channel for passengers.

The airline now offers ‘Paws and Relax’ to long-haul passengers as part of its ‘Slow TV’ in-flight entertainment package.

‘Paws and Relax’ content will include animals from Battersea Dogs and Cats Home, the cartoon ‘Simon’s Cat’, and ‘Secret Life of Cats’.

BA’s in-flight entertainment manager, Richard D’Cruze, said: “We discovered some scientific research that proves watching images of cute animals can actually lower your heart rate and reduces stress levels.”

Find out more about the channel, which is being curated by Spafax, here.

Will you be watching BA’s new channel?

Zootopia


ZootopiaBjarke Ingels Group has revealed its scheme for ‘Zootopia’, also known as Givskud Zoo in Denmark.

The innovative design disguises its architecture within the topography, providing a playful and freer environment for the animals.

Overhauling the rigid style of most zoos and animal parks, BIG’s scheme uses three zones, each dedicated to a continent, within the doughnut-shaped zoo.

The imaginative features of the continental zones include bamboo cottages in the panda enclosure, a hill of rice fields in the elephant house and savannah craters for giraffes and zebras.

Read more about the fun design here.

LEGO Architecture Studio


LEGO Architecture StudioLEGO is releasing a studio set for designers and architects.

LEGO Architecture Studio, consists of over a thousand pieces – however, unlike ordinary brightly coloured LEGO sets, all of the components are either white or transparent.

LEGO said: “Anyone with an interest in architecture can now create their own LEGO original designs, as well as building mini architectural masterpieces such as the Eiffel Tower and the Trevi Fountain.”

A guidebook, with helpful diagrams and contributions from leading architecture firms, also comes with the set.

Discover more about the new product here – do you think this is a great idea?

Tic Tac ads recreate retro games


Tic Tac adsThe latest Tic Tac advertising campaign uses retro video games as inspiration.

The campaign, devised by Miami Ad School/ESPM, recreates games such as Pac-Man and Snake using coloured Tic Tac mints against a black backdrop.

The colourful print posters inject a touch of fun into the Tic Tac brand, which is owned by Ferrero.

Take a look at all of the posters here and let us know what you think of the creative ads.

Automated Thanking Machines


Automated Thanking Machines‘Sometimes you just want to say thank you’ is the opening line of a bank’s campaign to give back to its customers.

TD Canada Trust converted some of its ATMs into ‘Automated Thanking Machines’, dispensing all sorts of presents, including clothes, flowers, and plane tickets.

Watch the heartwarming video below to see the lucky customers’ reactions and tell us what you think of the campaign.

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