Chicken goes truly free range in new Reebok ad


#LiveFreeRangeReebok’s new online film follows a chicken’s journey towards a healthier lifestyle when she takes a novel approach to living ‘free range’.

The film shows the chicken breaking free from her barn and making her way through fields, tunnels, and even across a road, getting plenty of exercise on the way.

When faced with a billboard for a ‘global fitness barn’, she turns away and continues running through her natural surroundings.

The ad has been launched just as many people struggle with New Year Resolutions and is designed to inspire them to take a ‘free range’ attitude to their exercise regimes.

See the chicken go free range below and tell us if Reebok has inspired you to stick with your fitness goals.

‘YuleTube’ celebrates 2014’s viral videos


YuleTubeFord has released a festive film referencing some of the most viral YouTube videos of 2014.

Ford’s ‘Yule Tube’ is a short stop-motion film, which spoofs popular videos like ‘Spider Dog’, ‘Dove real beauty sketches’, and ‘Coca Cola Christmas Truck’, as well as other pop culture references like Frozen and LEGO.

The film was painstakingly put together from footage shot over thirty hours, using lovingly handcrafted elements.

Watch the short below and let us know what you would have included.

Philips advert travels through time


Philips adPhilips’ new advert asks the question ‘how many years does it take to change a lightbulb?’.

The advert, which showcases the company’s new wireless bulb, uses stop motion to depict a family through six different time periods, revealing how technology has changed since the Victorian era.

The family’s lighting remains basic throughout the ages, until they invest in a new Philips bulb that can produce a range of ambient lighting effects.

Watch the fun new advert below and tell us what you think.

Artists create abstract idents for BBC Four


Sebastian Buerkner - BBC Four IdentA group of Turner Prize artists has created idents for BBC Four’s new abstract season.

‘BBC Four Goes Abstract: When Art Broke Free’ sees original idents by Laure Prouvost, John Smith, Sebastian Buerkner, and James Richards aired in between programmes.

Each artist takes inspiration from a different aspect of television, with Prouvost, Buerkner, and Smith deconstructing the traditional BBC Four ident, and Richards using ‘nostalgic and grainy’ filmic techniques.

The four idents will continue to be used after the ‘When Art Broke Free’ season and you can take a look at them here – tell us which one is your favourite.

Cycling Under The Sea


Cycling under the seaChris Froome has become the first person to cycle through the Eurotunnel, an achievement filmed by car manufacturer Jaguar.

The Tour de France champion cycled through the service tunnel in just 55 minutes, reaching speeds of up to 65km per hour.

The two minute film was released during the British stage of the Tour de France and was anticipated by Jaguar’s #KeepPushing hashtag.

Jaguar has been supplying vehicles to Britain’s Team Sky since 2010 and signed an official partnership deal this year.

Watch Chris Froome in action below and let us know what you think of the film.

The Power of Visual Communication


The Power of Visual CommunicationDid you know that 93% of all communication is nonverbal? Or that cave painting was introduced by the Cro-Magnons? These facts and more are revealed in an infographic, entitled ‘The Power of Visual Communication’.

The infographic, by animation agency Wyzowl, also covers prehistoric knowledge, a timeline of visual styles and how the human mind processes information.

Other statistics such as America’s advertising spend are also included in the infographic.

Take a look at the whole chart here and tell us if you know any other interesting facts about visual communication.

Monochrome photos given a new life in colour


Colourised photosIt’s easy to view history in shades of grey when so many historic photographs and films are in monochrome or sepia, but the trend for digitally colourising old pictures is catching on.

Professional and amateur artists painstakingly research the context of black and white photos to ensure that the colours and textures they restore are as historically accurate as possible. If they can’t know for sure, the colouriser uses their judgement and sense of colour to fill in the gaps.

Famous photographs that have been colourised include ones of Marilyn Monroe, Albert Einstein, and a newspaper boy selling news of the Titanic.

Take a look at twenty colourised photos here and tell us what you think of them.

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