Well-dressed wildlife in Paris

Paris is seen as one of the fashion capitals of the world, but now it’s also home to some rather dapper wildlife.

Artist Julien Nonnon projects images of well-dressed wildlife onto Parisian buildings, adding plenty of colour to the landscape at night.

Described as an ‘urban safari’, the collection of ‘digital graffiti’ depicts a wide variety of animals in interesting ourfits, from a cheetah in a bomber jacket to a besuited eagle.

The project has a serious message behind it, according to Nonnon: ‘[it] question[s] our ambivalent desire to be both unique and wanting to belong to a well-defined group. In our way of dressing, we express our vision of the world, while indirectly revealing our social position and financial power. fashion is nothing other than a means of communication, of integration and belonging to a group.’

Take a look at this dapper menagerie here or watch the video below.


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Pop Art-inspired advertising

From polka dots and fluorescent hair to coloured pooches and paper props, one department store in the Middle East is boasting an innovative advertising campaign.

Aizone’s new ad series is eye-catching and artistic, drawing huge inspiration from Pop Art.

Instead of art imitating life in a flat, two-dimensional way, the designers have subverted this by making real life imitate the seminal movement, playing with expectations.

Everyday items, such as plants and glasses, are crafted out of paper and showcased as props, all styled with bright contrasting colours and patterns.

A series of behind the scenes videos showcase each little detail behind the production of this vibrant campaign, which is both cartoonish and elegant at once.

Watch the films here and tell us if you love this campaign.

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Customised fashion on demand

In a digital world, fashion is now being democratised, with some studios giving ordinary consumers the chance to customise their favourite clothing.

London-based creative consultant FranklinTill Studio has looked at how trends are changing within fashion and how customisation could take the industry by storm.

For instance, knit design studio Knyttan offers a range of patterns and colour palettes for its products, which customers can manipulate with innovative editing software, before each piece is produced and hand-finished.

Find out more about this style innovation here and tell us what you think about this new trend.

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The Minionistas

Stylight has decided to give the mischievous Minions a little makeover treatment for the summer.

The fashion community has transformed our favourite yellow creatures into cute Minionistas – seemingly to celebrate the characters’ innate sense of style.

Minion versions of well-known designers, such as Jean-Paul Gaultier and Vivienne Westwood, appear alongside fashion icons like Alexa Chung and Cara Develingne.

Take a look at the Minionistas here and tell us who else should be turned into a Minion.

Fashion brand replaces models with stylish dogs

Mr Porter is promoting its spring collection with stylish dogs.

The fashion brand has featured some of the most popular dogs on Instagram in their latest collection.

Dogs like Geordi La Corgi, Logan’s Look, and Otis Barkington demonstrate to men how the clothes can be styled.

Have a closer look at the pictures here and let us know your favourite.

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McDonald’s launches Big Mac fashion line

McDonald’s has revealed Big Mac designs for its fashion and home lines.

The fast food chain has expanded into the fashion industry by releasing clothing and home decoration items.

You can now purchase Big Mac thermals, wallpapers, or even bedding, which is described on the website: “finally the hamburger of hamburgers can keep you warm at night. Order your new bed linen today.”

Some of the profits will go towards Ronald McDonald House charities.

Have a closer look at McDonald’s fashion line here and tell us if you’ll be sporting fast food fashion.

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Inside Chanel

Inside Chanel is an impressive online project telling the story of the iconic fashion house and its founder, Gabrielle ‘Coco’ Chanel using a series of videos. 

The project started last autumn when the website was launched.

The final five films are in the process of being released, each combining black and white graphics with archive footage and photography related to a different chapter in the story of Chanel and its founder.

The story of the young Gabrielle Chanel is presented in Chapter 6, ‘Mademoiselle’ in the video below. 

Take a look at the project here and tell us your favourite bit of Chanel’s history. 


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