‘Rise of Social Media in E-commerce’

MobStac has released a new infographic highlighting the importance of social media in e-commerce.

The infographic reveals some interesting facts, such as how many social media users have purchased a product online after sharing it on a social network.

It also offers tips for e-commerce businesses looking to broaden their social media reach, including how to use different channels, such as Facebook, YouTube and Pinterest, to best effect.

Take a look at the whole infographic here – do you trust a brand more if it has a social media presence?

Facebook reveals the biggest trends of 2013

Facebook has released new data from 2013 which reveals the most talked about topics of 2013.

The list includes some obvious contenders and some more less obvious topics.

Predictably the Royal Baby and Pope Francis both feature highly, however so does Miley Cyrus and the Harlem Shake.

The data also contains the locations that people have ‘checked in’ at the most – which also provides an interesting read.

Take a look at the Facebook trends of 2013 here, and tell us if you have contributed to these online topics.

Tokyo City Symphony takes 3D mapping to a new level

To celebrate the 10-year anniversary of Roppongi Hills – one of Japan’s largest integrated developments – The Mori Company decided to release a website that promotes Tokyo as a world class city.

The website allows users to experiment with 3D projection mapping on a miniature model of Tokyo whilst using the buildings and sectors to create sounds that form the perfect symphony.

The website offers users an integrated acoustic and visual 3D experience of the City of Tokyo.

Users can share their unique renditions online through Facebook or Twitter.

Create your symphony here, and see this in action in the video below.

Pedigree inspires dog owners to walk their pets!

To encourage dog owners to take their dogs on sufficiently long walks Pedigree devised a series of interesting city walks.

Using JCDecaux and Clear Channel‘s bus shelter network Pedigree were able to map out interesting city walks in the Belgian cities Ghent and Brussels.

To make these walks a bit more interesting the posters also had an interactive aspect through Facebook, enabling dog walkers the chance to win free dog food.

Take a look at how these walks were received in the video below, and tell us if this would inspire you to walk that little bit further.

Your face could soon find itself in a Google ad!

If you don’t approve of Facebook using information from its users in ads, then you won’t be a fan of Google’s latest terms of service.

Starting from November 11th Google will allow an adult user’s profile name and photo to appear in reviews and advertising.

These endorsements will operate in a similar way to Facebook’s ‘Sponsored Stories‘.

Google has stated that “this only happens when you take an action (things like +1’ing, commenting or following) – and the only people who see it are the people you’ve chosen to share that content with.” 

The programme is only targeting adults over the age of 18 and you can also opt out.

You can find out more about this hear, tell us how you would feel if you came across yourself in a Google endorsement.

Subway launches nationwide teddy bear hunt

Subway have launched a new big-money marketing campaign to promote its new limited-edition mango chicken sub.

The advert features a character called Janet who doesn’t seem to have much luck in life – until she finds herself a mango chicken sub from Subway!

Built around this story Subway is inviting everyone else to ‘#WinLikeJanet’ by participating in their new facebook game.

The game is an online teddy bear hunt and involves players searching through Google Street View maps to find teddy bears – of which there are five to find and win each day.

Subway plan to give clues to the bears whereabouts via their twitter feed.

Have a look at their advert below, and tell us if you plan on joining the hunt.

Co-op brings Christmas to summer

Co-op christmasIn a campaign you wouldn’t expect to see for another few months, the Co-operative has released a video themed ‘the most wonderful time of year’. They aren’t talking about Christmas; no they are saying that Summer is the time of year to enjoy the most.

To further promote the idea the retailer is running an advent calendar style competition on Facebook and a ’12 days of Christmas’ style competition on Twitter.

It is a strange move, to re-brand summer, and is a big push by the supermarket to boost sales for BBQ food. 

Watch the campaign advert below and let us know what you think.

Increase your Twitter following with this infographic

How to increase your twitter followingGetting followers on Twitter can be tough; you can follow people and hope they follow you back but that isn’t always reliable or practical, especially for businesses.

In reality, the best way to get people to follow you on Twitter (and many social networks) is to be interesting, informative and helpful (when you need to be). 

How do you do this on a social network? Simple, use hashtags, link back to content, and include imagery (where possible).

The reason, as a business, you’d take this approach is to make sure you reach the right audience; those that are interested in the topics you talk about or your business/brand. Also remember that all tweets can be seen by all followers, which is why Twitter is fast overtaking Facebook as a marketing tool.

All this and more is covered in this great infographic created by Twiends, a Twitter directory. Click on the image to see the full size version.

Now being a social influencer can get you into airport lounges

Admirals LoungeAdmirals ClubAmerican Airlines has rolled out a new perk for social media users, use of their Admirals Club lounges, regardless whether you are flying with them or not.

To gain a one-day pass for the club, you need to have a Klout score of 55. What does this mean? Klout is a tool that measures your usage and engagement on social media, including Facebook, Twitter, Instagram and LinkedIn.

The perk includes almost 40 lounges across the world including airports in San Francisco, Dallas, Los Angeles, New York, Tokyo and London.

With others already signed up to Klout Perks including Sony, Nike, Microsoft, Disney, Audi and Gilt, this is a major push by the social measurement tool.

A clever development, but one can’t help to think that social influencers may see through it, regardless of whether they take advantage of it or not.

The 26 most annoying things about working in an office

Messy kitchenBirthdaysStupid BuzzwordsTo almost brighten up your day, Buzzfeed UK has compiled a list of the 26 most annoying things about working in an office.

The list spoke to us at The Think Tank so much that we had to share it with you.

Buzzfeed built the list from this BBC article and this thread on Facebook.

Some of our ‘favourite’ points are:

  • People leaving the kitchen in a mess
  • Endless Birthday whip-rounds (and when it’s your turn)
  • Stupid Buzzwords

Take a look at the full list here, and let us know which speaks to you the most.

Budweiser lets you make friends with a clink

Buddy CupBuddy CupIt’s an age old tradition across the globe, you say “cheers” (or regional equivalent) then ‘clink’ glasses, an almost universal symbol.

Now American beer brand Budweiser in Brazil wants to make this social act, even more social, with their Buddy Cups.

The smart cups detect the contact between them and adds the other person as a friend on Facebook, this is done via a chip in the bottom of the cup and a code which you scan with your smart phone to activate it.

The cups are reportedly going to be used for events and concerts, but how far afield no one is sure.

Watch a video about the new cup below.

Cheese brand’s ad girls mock diet adverts

Ad girlMost diet food products try and sell themselves as a route to a better life, not this Irish cheese brand. 

They decided to break the mould and poke fun at traditional advertising with it’s ironic ‘girls from adland’ video. The advert from Kerry Low Low features the standard three types of ad girl, the smug girl, the ditzy girl and the muffin girl. Each has a trait you may recognise from a number of diet food ads. 

Clever and humorous whilst also obvious – it even has a catchy song.

Have a look at the video below. Enjoy!

Art that’s good enough to eat

Final 50Final 50Final 50In Australia Kit-Kat decided to commemorate their limited edition white chocolate bar by holding back the last 50 and melting them.

But that isn’t the full story, they got illustrator Mike Watt, to use the melted chocolate and crushed biscuits to make some incredible posters using only a scalpel remove any unwanted chocolate.

The posters won’t last forever as after a while the hard chocolate will crack and break away from the canvas, but before all that happens they have managed to post them all up on their Facebook page. 

The designs have been called Kit-Kat White Final Fifty and is a great example of creative art and design.

Take a look at them here.

Expedia announces luggage tag competition

Expedia TagsExpedia facebookExpedia AppExpedia AppAfter they produced a new advertising campaign that created clever words from the IATA codes found on luggage tags, Expedia.co.uk has launched a new competition on its Facebook Page.

The competition asks entrants to try and create their own slogans or phrases using over 9,500 available IATA codes, as seen in the campaign which we previously featured, in an effort to win a £2,000 Expedia holiday. Entries are made through an app on their page, where you can also view entries by others. The competition will run for four weeks, with a winner chosen at random.

The original campaign was the idea of copywriter Jon Morgan and art director Mike Watson at Ogilvy & Mather.

It is a clever way to build on what must have been a successful campaign for the company and, in turn, will increase their visibility on  Facebook as people need to ‘like’ their page before being able to enter.

Try out the app for yourself here.

Looking for love? Doughnut company has the answer

Krispy Kreme Love RouletteKrispy Kreme Love RouletteKrispy Kreme Love RouletteIf you’re looking for love this Valentines Day then Krispy  Kreme may have the answer: they have once again released their Love Roulette game on their Facebook page and website.

The game is a bit of fun, matching you with one of your Facebook friends, regardless of gender, preference or relationship status (we were matched with married people and those of the same gender on some attempts), and then it offers you a voucher to get a free doughnut when you buy one of their new Valentines Day doughnuts.

A clever idea to help promote their new doughnuts and inspire you to buy one for that special person in your life!

Play the game on Facebook here or the website here. Enjoy!

Social marketing without give aways

Nars Warhol AppA lot of people feel that the best way to gain exposure on social media for a new product is to spend lots of money advertising it, either directly or through competitions or give-aways. Not so for Nars Cosmetics, they decided to utilise the power of social marketing in a different way – by creating an app.

Their Warhol App would would take a snapshot of you via a web cam, or you could upload a pic, and then add an Andy Warhol look to it. This would produce a new cover image and/or profile photo for you to use, although the image does have the Nars Warhol branding included (a very subtle but great way to raise awareness). 

The idea was to promote their new Warhol Collection, and it worked, as every time someone updates their cover photo a unique update goes out to their friends, unlike when a profile image is updated.

The app attracted a relatively small number of users on Facebook — 3,143 — but an impressive amount of engagement: Together, those users made more than 5,300 images and spent an average of seven minutes and nine seconds using the app, generating an estimated 823,000 impressions on Facebook.

The app is no longer on their Facebook page, although they were smart enough to provide the app off Facebook as well, which had an even higher number of users and traffic, thanks to tech and beauty blogs talking about it. However the app still requires you to login via Facebook to use it.

Take a look at the video of the app below, and try it out for yourself.

Kit Kat crowd-sourcing a new bar.

Kit kat facebookKit Kat AppKit Kat VoteIn a move to determine a new flavour, Kit Kat has turned to social media to find out which flavour “chunky” bar is most popular between mint, coconut, fudge and hazelnut.

The campaign is similar to one they ran last year, where consumers were asked to vote for their favourite chunky from a selection, via text message. This time round the company is using Facebook as the voting medium.

To vote, you need to go to the Kit Kat page, where there’s an app which is ‘like-gated’, meaning you must like the page before you can vote, then finally you can choose your favourite of the four flavours.

The Facebook campaign runs alongside a television advert, with the flavours given the persona’s of superheroes albeit cumbersome ones.

This is a clever use of social media and crowd-sourcing by the company, one that saw peanut butter chunky being voted winner last time around.

Feeling under the weather? Use this App to find out who gave it to you

Flu app previewFlu app preview 2Help Remedies has produced a fun little app for it’s Facebook Page, which allows you to see who may have given you the flu.
If you haven’t fallen ill, it can also tell you who to “quarantine” to avoid becoming ill.

The app works by analysing your news feed for mentions of certain words as well as looking at the timings people post, find suspects based upon these guidelines and gives you reasons to avoid them. The app then allows you to send these friends messages, letting you know that you are placing them under quarantine.

The US based health-care company have “won” with some amazing marketing and social awareness campaigns, including handing out “Help, I’m Nauseous” packages outside the Republican Headquarters after election day and creating a bone-marrow donor kit to accompany “Help, I’ve cut myself” bandages in their “Help, I want to save a life” packs.

Check out the app here

Stella Artois sings carols at your door

Stella Artois Facebook AppThis is a fantastic Facebook app from Stella Artois – the only problem is that it is US based so only recognises addresses from the US and Canada, however have a play as it is very clever.

Punch in your address (or make one up) and watch as Alice Eve and her cool band comes to sing carols outside your ‘house’.

Come on Stella – add some other countries and give all a chance to send our Christmas message.


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