The influence of Instagram


Brands on Instagram A new report has been released about the influence of Instagram on brands.

Research firm L2 has released the results from its latest report: brands are now sharing more content on Instagram than on Facebook.

The survey focused on 250 of the world’s top brands, which appear to be flocking to the ever growing Instagram community, which reached 300 million users recently.

Find out more about the report’s results here and tell us if you follow any brands on Instagram.

What happens in an internet second?


AInternet second infographicn infographic has been made about what happens on social media in an internet second. 

Each second online represents a tremendous amount of data being processed all over the world.

However, how is this illustrated on social media channels like Facebook, Twitter, or YouTube?

In a single second, 8,195 tweets are sent, 1,558 Instagram images are uploaded, and 1,636 Tumblr posts are created.

Take a look at the whole infographic here.

What the world’s biggest websites looked like at launch


Old GoogleMashable has created a gallery revealing how some of the world’s biggest websites looked like on the day of their launch.

As the Internet is a world of constant innovation, it is hard to picture what it looked like in the Nineties.

It is even harder to imagine treasured websites we all use today.

Mashable, with the help of the Wayback Machine, allows us to view the original designs of famous websites such as Google, YouTube, and Facebook.

Take a look at the gallery here and tell us what you think about it.

Facebook’s Year in Review


Year in ReviewFacebook has released its roundup of this year’s biggest events and talking points.

Starting with the New Year’s 2014 celebrations, the ‘Year in Review’ covers the World Cup, the ice bucket challenge, and the #HeforShe campaign.

Watch the Year in Review below and tell us what are your highlights of 2014.

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How social media can boost a brand


CinnabonCinnabon is an American brand with remarkable visibility, despite a sporadic history of traditional advertising.

Instead, it gets people talking about its cinnamon rolls through social media.

The company, which is known for its ‘guerrilla marketing’ (it pumps a ‘freshly baked’ smell around its shops to entice customers), has over a million Facebook likes, 60,000 Twitter followers, and 20,000 Instagram followers.

With over a thousand shops worldwide, Cinnabon has tweeted nearly 65,000 times and seems to have found a magic formula of customer engagement.

As well as @replying to anyone who tweets its profile, it uses mouthwatering pictures of its products together with punny captions.

Find out more about Cinnabon’s social media strategy here and tell us if you’d engage with a chatty brand.

‘Rise of Social Media in E-commerce’


MobStac has released a new infographic highlighting the importance of social media in e-commerce.

The infographic reveals some interesting facts, such as how many social media users have purchased a product online after sharing it on a social network.

It also offers tips for e-commerce businesses looking to broaden their social media reach, including how to use different channels, such as Facebook, YouTube and Pinterest, to best effect.

Take a look at the whole infographic here – do you trust a brand more if it has a social media presence?

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