September 24, 2014 Leave a comment
Cinnabon is an American brand with remarkable visibility, despite a sporadic history of traditional advertising.
Instead, it gets people talking about its cinnamon rolls through social media.
The company, which is known for its ‘guerrilla marketing’ (it pumps a ‘freshly baked’ smell around its shops to entice customers), has over a million Facebook likes, 60,000 Twitter followers, and 20,000 Instagram followers.
With over a thousand shops worldwide, Cinnabon has tweeted nearly 65,000 times and seems to have found a magic formula of customer engagement.
As well as @replying to anyone who tweets its profile, it uses mouthwatering pictures of its products together with punny captions.
Find out more about Cinnabon’s social media strategy here and tell us if you’d engage with a chatty brand.