September 16, 2014 Leave a comment
Mr Kipling’s new outdoor campaign includes a world first: a giant billboard made entirely of cake.
The billboard uses the strapline ‘Life is better with cake’ to advertise the largest UK baked goods brand, against a backdrop of 13,360 individual cakes.
Located at Westfield London, the billboard was on display for eight hours – after which, the cakes were handed out to the public.
See more of the billboard here and tell us if you were lucky enough to take part in the giveaway.