July 29, 2014 Leave a comment
Dove installed colour-detecting digital screens in shopping centres across the country, as part of its ‘100 colours’ campaign.
The screens recognised the dominant colour of a person’s clothing and then showed them a demonstration of Dove’s deodorant being sprayed on fabric of a similar colour – proving that the deodorant doesn’t stain clothes.
The screens finished the demonstration by telling users where to buy Dove within the shopping centre.
The campaign, put together by Kinetic, was carried out in shopping centres including Bluewater and Lakeside.
Find out more about the campaign here and tell us what you think.