A giant billboard made of cake


Mr Kipling billboardMr Kipling’s new outdoor campaign includes a world first: a giant billboard made entirely of cake.

The billboard uses the strapline ‘Life is better with cake’ to advertise the largest UK baked goods brand, against a backdrop of 13,360 individual cakes.

Located at Westfield London, the billboard was on display for eight hours – after which, the cakes were handed out to the public.

See more of the billboard here and tell us if you were lucky enough to take part in the giveaway.

Bus stops become tweet-activated vending machines


Tweet to EatFamous snack brand Walkers has introduced tweet-activated vending machines to London bus stops, in the latest phase of its ‘Do Us A Flavour’ campaign.

The campaign, which initially sourced crisp flavour suggestions from the public back in January, introduces the six finalists to the public through the vending machines.

Accompanied by short films starring Gary Lineker, Walkers’ brand ambassador, the bus shelters give out crisps when members of the public tweet @Walkers_busstop.

The flavours include ‘Chip Shop Chicken Curry’, ‘Pulled Pork in a Sticky BBQ Sauce’, and ‘Cheesy Beans on Toast’, and will be on the streets of London until the 11th of September.

Find out more about the campaign here and tell us if you’ve picked up a packet.

Fresh Billboards by Greggs


Fresh BillboardBakery chain Greggs has launched a new range of sandwiches with an innovative outdoor campaign.

To celebrate its new range, Greggs enlisted street artist Hammo to produce a brand new artwork every day of the launch week.

Each ‘Fresh Billboard’ ad was created from scratch in front of a captivated audience, who could guess which sandwich Hammo was drawing and share their ideas on Twitter with #FreshBillboard.

Greggs said: ‘We freshly prepare our sandwiches in each shop every day, so why not make our billboards every day?’

Find out more about the campaign here and tell us if you spotted the billboard.

Automated Thanking Machines


Automated Thanking Machines‘Sometimes you just want to say thank you’ is the opening line of a bank’s campaign to give back to its customers.

TD Canada Trust converted some of its ATMs into ‘Automated Thanking Machines’, dispensing all sorts of presents, including clothes, flowers, and plane tickets.

Watch the heartwarming video below to see the lucky customers’ reactions and tell us what you think of the campaign.

An organic phone charger made of fruit and veg


Organic chargerThe new Nokia Lumia 930 has been showcased with a charger made of fruit and vegetables.

Microsoft and Carphone Warehouse teamed up on the outdoor ‘Back to Light’ campaign, which has demonstrated the phone being charged by over 800 apples and potatoes.

The public demonstration took place at Westfield in Shepherd’s Bush and was designed by artist Caleb Charland, who took inspiration from the classic classroom project of making batteries out of fruit.

Charland said: “By creating this large organic charger to power a Lumia 930 device, this work speaks to a common curiosity we all have for how the world works, as well as a global concern for the future of Earth’s energy sources.”

Find out more about the demonstration here and let us know what you think.

Dove brings ‘100 colours’ to shopping centres


Dove 100 colours screensDove installed colour-detecting digital screens in shopping centres across the country, as part of its ‘100 colours’ campaign.

The screens recognised the dominant colour of a person’s clothing and then showed them a demonstration of Dove’s deodorant being sprayed on fabric of a similar colour – proving that the deodorant doesn’t stain clothes.

The screens finished the demonstration by telling users where to buy Dove within the shopping centre.

The campaign, put together by Kinetic, was carried out in shopping centres including Bluewater and Lakeside.

Find out more about the campaign here and tell us what you think.

The best storytelling brands


Best Storytelling BrandsNew research has revealed which brands are best at storytelling, which helps consumers invest in their product.

The study, by Aesop and OnePoll, asked consumers to rate brands for personality, memorability, and credibility, among other factors.

Charities and technology brands are overtaking established stalwarts for storytelling; with Apple remaining at the top of the ranks, supermarkets are being superseded by the likes of YouTube, Virgin Media and Macmillan Cancer Support.

Cadbury is also highlighted as a strong storytelling brand, thanks to its innovative marketing strategy, which has included high-profile experiential stunts.

Find out more about the research here and tell us which brands you think are good storytellers.

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