Argos ‘Get Set Go’ campaign targets commuters


Argos bubbles gameArgos has given commuters the chance to win bundles of prizes by playing its interactive multiplayer game.

The game, which was developed for the Motion@Waterloo indoor screen, lets four commuters at a time pop giant, high-definition bubbles on the 40m screen.

Players use their smartphones to play the game, which uses a dynamic queuing system and real-time smartphone-to-screen connections.

Find out more about the campaign here and let us know what you think.

Fashion brand creates selfies with balloon machine


SelfiebrationAn American fashion brand is celebrating its 20th birthday with a ‘#Selfiebration Machine’.

Old Navy is encouraging tweeters to tweet a selfie and a birthday wish with #Selfiebration.

The company will be displaying the machine in New York and Los Angeles, where tweeters can see their pictures blown up with balloons.

Watch the machine in action below and tell us what you think of the concept.

A giant billboard made of cake


Mr Kipling billboardMr Kipling’s new outdoor campaign includes a world first: a giant billboard made entirely of cake.

The billboard uses the strapline ‘Life is better with cake’ to advertise the largest UK baked goods brand, against a backdrop of 13,360 individual cakes.

Located at Westfield London, the billboard was on display for eight hours – after which, the cakes were handed out to the public.

See more of the billboard here and tell us if you were lucky enough to take part in the giveaway.

Bus stops become tweet-activated vending machines


Tweet to EatFamous snack brand Walkers has introduced tweet-activated vending machines to London bus stops, in the latest phase of its ‘Do Us A Flavour’ campaign.

The campaign, which initially sourced crisp flavour suggestions from the public back in January, introduces the six finalists to the public through the vending machines.

Accompanied by short films starring Gary Lineker, Walkers’ brand ambassador, the bus shelters give out crisps when members of the public tweet @Walkers_busstop.

The flavours include ‘Chip Shop Chicken Curry’, ‘Pulled Pork in a Sticky BBQ Sauce’, and ‘Cheesy Beans on Toast’, and will be on the streets of London until the 11th of September.

Find out more about the campaign here and tell us if you’ve picked up a packet.

Fresh Billboards by Greggs


Fresh BillboardBakery chain Greggs has launched a new range of sandwiches with an innovative outdoor campaign.

To celebrate its new range, Greggs enlisted street artist Hammo to produce a brand new artwork every day of the launch week.

Each ‘Fresh Billboard’ ad was created from scratch in front of a captivated audience, who could guess which sandwich Hammo was drawing and share their ideas on Twitter with #FreshBillboard.

Greggs said: ‘We freshly prepare our sandwiches in each shop every day, so why not make our billboards every day?’

Find out more about the campaign here and tell us if you spotted the billboard.

Automated Thanking Machines


Automated Thanking Machines‘Sometimes you just want to say thank you’ is the opening line of a bank’s campaign to give back to its customers.

TD Canada Trust converted some of its ATMs into ‘Automated Thanking Machines’, dispensing all sorts of presents, including clothes, flowers, and plane tickets.

Watch the heartwarming video below to see the lucky customers’ reactions and tell us what you think of the campaign.

An organic phone charger made of fruit and veg


Organic chargerThe new Nokia Lumia 930 has been showcased with a charger made of fruit and vegetables.

Microsoft and Carphone Warehouse teamed up on the outdoor ‘Back to Light’ campaign, which has demonstrated the phone being charged by over 800 apples and potatoes.

The public demonstration took place at Westfield in Shepherd’s Bush and was designed by artist Caleb Charland, who took inspiration from the classic classroom project of making batteries out of fruit.

Charland said: “By creating this large organic charger to power a Lumia 930 device, this work speaks to a common curiosity we all have for how the world works, as well as a global concern for the future of Earth’s energy sources.”

Find out more about the demonstration here and let us know what you think.

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