Landesgartenschau: an exhibition hall built by robots

Landesgartenschau Exhibition HallAn exhibition hall has a structure created entirely from plywood prefabricated by robots.

The Landesgartenschau Exhibition Hall in Germany has been constructed using digital design and robotic fabrication techniques, which also included insulation, waterproofing and cladding.

The hall’s structure consists of 243 hexagonal plywood panels and the double-domed design is inspired by the skeletal structure of a sea urchin, which is described as ‘one of the most efficient modular systems in nature’.

Find out more about the design here and tell us what you think.

The Metropolitan Museum of Art’s online collection

Metropolitan Museum of ArtThe Metropolitan Museum of Art has released thousands of images from its collection into a digital archive.

The museum, which is the largest in the United States, has released nearly 400,000 iconic and historical paintings and photographs.

Pictures from the digital collection can be downloaded and used for non-commercial purposes from the museum’s website.

The works of Picasso, Manet and Rembrandt are included in the collection, which can be downloaded here – tell us what you think of this digital move.

Monochrome photos given a new life in colour

Colourised photosIt’s easy to view history in shades of grey when so many historic photographs and films are in monochrome or sepia, but the trend for digitally colourising old pictures is catching on.

Professional and amateur artists painstakingly research the context of black and white photos to ensure that the colours and textures they restore are as historically accurate as possible. If they can’t know for sure, the colouriser uses their judgement and sense of colour to fill in the gaps.

Famous photographs that have been colourised include ones of Marilyn Monroe, Albert Einstein, and a newspaper boy selling news of the Titanic.

Take a look at twenty colourised photos here and tell us what you think of them.

Process Industry Informer magazine app

Process Industry InformerLeading trade magazine Process Industry Informer (PII) is now available across all major tablet devices.

PII, which is currently celebrating twenty years as an independent publication, covers innovation in the UK’s process engineering industries.

Its magazine app is integrated with iTunes, Google Play and Amazon, and as well as offering ‘a completely new reading experience’, the PII app provides additional interactive content compared to the print edition.

Find out more about PII’s digital edition here and tell us if you’ll be subscribing.

Bossy: the smart task reminder

BossyA design student has created a new way to keep on top of tasks and boost your productivity – and he’s called it ‘Bossy’.

Designed to make the most of your time, Lucas Neumann’s ‘Bossy’ is a paperweight-style device, which connects to all your online calendars and apps.

It can display up to three priorities, such as ‘write assignment’, and will even remind you to take a break with its clear and colourful icons.

Find out more about the handy product here and tell us if you would find this useful.

The Reanimation Game

A creative team has found an interesting way to keep gamers’ attention – by changing their game’s visual environment every time the player ‘dies’.

The Reanimation Game’ features dozens of backgrounds, which are refreshed whenever the player jumps off a block or into a moving object.

The game was created by members of the Art Director’s Club for the annual ‘Young Guns 12’ competition and features the work of over 45 artists.

Play the game here and tell us what you think of ‘The Reanimation Game’.

Warhol digital art discovered on floppy disks

A collection of digital artwork by legendary artist Andy Warhol has been rediscovered after nearly thirty years.

In 1985, Warhol used an Amiga computer to demonstrate its graphic design software, saving his experiments on floppy disks which were kept in the Andy Warhol Museum’s archives.

The art was long-forgotten, until artist Cory Arcangel found a YouTube video of the Amiga product launch and started an investigation into the lost disks.

Twenty eight digital images, including a recreation of Warhol’s iconic ‘Campbell’s Soup Cans’, have been successfully restored.

Find out more about the art here and tell us what you think of Warhol’s digital designs.

The best April Fools of 2014

April Fools 2014April Fools presents companies with a unique opportunity to communicate with their audiences in a more light-hearted way, and this year was no different, The Drum has compiled a list of some of the top April Fools videos of 2014.

Once again, this year did not disappoint in terms of creativity, with a number of companies jumping at the chance to create some funny content.

From square eggs, to a yeasty new soft drink from Vegemite, Malibu even pitched in with their ‘plans’ to launch the world’s first mobile tasting app which would let you taste cocktails by licking your phone screen!

But perhaps the best offering came from YouTube, who released a video claiming to be secretly behind viral trends of the past – and even showcasing what they intend to be the trends of 2014!

See YouTube’s video below, or take a look at the rest here, and let us know which is your favourite.

Top tips for writing a good call to action

A good call to action can make or break any form of marketing communication.

Whether you want to drive enquiries or encourage downloads of your latest Whitepaper, a good call to action can make all the difference in helping you propel customers or readers to where you want them to go online.

Here are a few top tips for writing a call to action that makes its mark:

1. Use clear and concise language – this will give readers a fast and obvious understanding of what your call to action is for.

2. Consider placement and position. A call to action on a website will often be located towards the top of the page – this is because it will have a high level of exposure here. However, where you place your call to action can still depend on the type of webpage you are building, so it’s important to look around at other websites targeting the same audience to see what works well.

3. Making your call to action feel more personal can significantly affect its success. It is critical to understand the audience you want to engage with: you can do this by first researching terms that resonate and the best tone to use. 

To find out more about writing a great call to action, take a look at B2B Marketing‘s article about common mistakes to avoid here.

Top tips for writing a good call to action

A good call to action can make or break any form of marketing communication. A good call to action will be able to propel customers or readers to just the conclusion you want, be that driving up leads or just to simply download your latest Whitepaper. Here are a few top tips for writing great call to actions:

The first tip would be the usage of very clear and concise language – this will be readers a fast and obvious understanding of what they are clicking onto.

Another essential tip to consider is the placement of your call to action. This will depend upon factors like the goals of your page and the complexity of its information. For example, lead generation or ecommerce are generally displayed at the top of a page, but the important thing is to research and ensure you have a thorough understanding of the goals you want to achieve from your call to action.

The right level of personalisation can significantly affect the success of your call to action. The critical thing is to understand your audience and appreciate the level of personalisation that resonates with them.

To find out more about writing great call to actions take a look at B2B Marketing‘s look at common mistakes made in call to actions here.

UK-GBC launches new ‘Pinpoint’ website

The UK-GBC launched their new ‘Pinpoint‘ website this week.

Pinpoint is an online resource for the green building industry which gives industry professionals the opportunity to share their insights on a digital platform.

The new Pinpoint offers users a number of ways to filter their way through resources – from simple tick boxes to a Google-like search bar at the top.

Pinpoint is completely free both to sign-up and post your own resources or to read ones other users have uploaded.

The Think Tank is very pleased to have been involved in this project and are proud of the new website which has been built.

Take a look at  the new and improved Pinpoint here.

New study suggests mobile advertising could be more effective than desktop

A new study claims that mobile advertising is now twice as effective as desktop, rising to four times as effective for more affluent consumers.

The study, which was conducted by BBC World News and Millward Brown, surveyed smartphone users from six different countries, including Australia and the USA.

Categorising the top 20% of earners in each country as ‘affluent’, the study found that 39% accessed the internet via mobile at least once an hour, compared to only 21% of the general population.

The study also examined consumers’ attitudes to advertising, brand presence and business on mobile, revealing some interesting differences between the affluent consumers and the rest of their country.

Take a look at the full infographic and the results of this study here. Tell us if you think mobile advertising is more effective than desktop.

The Think Tank listed among best agencies for social media

Marketme has released a list of its top 500 Social Media Agencies, according to Klout scores, and we are pleased to announce our accounts feature twice – at 46 and 54 respectively.

Klout scores are metric units that quantify the levels of influence your presence is having social media platforms.

The @thinktanklondon twitter account is ranked at number 46, and the @thethinktankpr account features at number 54.

Take a look at the top 500 agencies here, and tell us if you agree with the rankings.

How B2B marketers can make the most of Twitter

Advertising Age has published some handy pointers for B2B marketers, helping them to make the most of a brand new Twitter service.

Twitter now allows marketers and advertisers to target individual users based on their email addresses, opening up a new realm of interacting with potential customers.

Twitter has written a blog on the new service, explaining how to create tailored audiences from existing customer relationship management systems.

Advertising Age offers several pieces of advice for using the tailored audience function, including ‘ride event hashtags’ and ‘use in-stream promoted accounts’. Telling readers to ‘offer something worthwhile’, the article also explains the importance of understanding the kind of content a potential audience is interested in.

Read Advertising Age’s advice here and tell us what you think of its top tips.

Frozen in a bubble

Photographer Angela Kelly has teamed up with her son to conduct a novel experiment – taking pictures of bubbles as they froze in mid-air.

They blew their homemade bubble mix (corn syrup, washing up liquid and water) outside their home in wintry Washington, capturing the bubbles’ crystallisation on Angela’s DSLR camera.

While smaller bubbles froze instantly and dropped to the ground or shattered, the larger ones hung suspended in the air with patches of ice forming within them. They also found that the bubbles could deflate, and if there was sunlight, they would only partially freeze. Frosted surfaces, such as their car and patio table, helped to create the intricate crystals.

You can see more of the beautiful pictures here and tell us if you will give this a try.

Mobiles and social networks may be less popular than first thought for younger generations

A new study from Redshift Research has suggested that mobile devices and social networks might be less popular among younger generations than previously thought.

The study surveyed 2000 people between the ages of 17-31 to better understand how younger people are spending their time online.

Some of the findings were quite surprising, for example 43% of the respondents claimed not to use Twitter at all.

Furthermore 65% claimed that the majority of their internet access came through a laptop or a desktop PC opposed to a tablet or a smartphone.

You can see the research in full here, and tell us if you find these results surprising.

Facebook reveals the biggest trends of 2013

Facebook has released new data from 2013 which reveals the most talked about topics of 2013.

The list includes some obvious contenders and some more less obvious topics.

Predictably the Royal Baby and Pope Francis both feature highly, however so does Miley Cyrus and the Harlem Shake.

The data also contains the locations that people have ‘checked in’ at the most – which also provides an interesting read.

Take a look at the Facebook trends of 2013 here, and tell us if you have contributed to these online topics.

WEBINAR: Amplifying PR through social media channels – considerations in the B2B context

The Think Tank director Samtha Dawe teams up with Andrew Jackson The Marketing Director of SAS International to present this live webinar.

Focussing from both an agency and a client persepctive the experts discuss the best ways to channel your PR messages in the digital world.

The presentation uses actual examples to provide an insight into the most effective strategies for digital PR.

You can find out more or attend this webinar here.

Tokyo City Symphony takes 3D mapping to a new level

To celebrate the 10-year anniversary of Roppongi Hills – one of Japan’s largest integrated developments – The Mori Company decided to release a website that promotes Tokyo as a world class city.

The website allows users to experiment with 3D projection mapping on a miniature model of Tokyo whilst using the buildings and sectors to create sounds that form the perfect symphony.

The website offers users an integrated acoustic and visual 3D experience of the City of Tokyo.

Users can share their unique renditions online through Facebook or Twitter.

Create your symphony here, and see this in action in the video below.

Funny video encourages businesses to go digital

Canvas has created this funny video to encourage businesses to stop ‘living in the last century’.

The cloud-based software company wants to help businesses reduce the amount of paper they use and become more digital.

To deliver this message in a light-hearted way the video invents a disease called ‘APIS’ (Acute Paper Infection Syndrome) which is blighting the success of businesses.

So to protect themselves they must switch to digital.

Watch the hilarious video below, and tell us if you know of any businesses suffering from ‘Apis’.


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