September 21, 2015 Leave a comment
Coca-Cola is bringing a smile to Swedish commuters’ faces with its innovative ‘Coke-moji’ billboard.
The unique subway station billboard in Stockholm combines facial recognition and emojis to spread some much-needed happiness at one of the dullest times of day.
Displaying a bold (and some might say cheeky) emoji bottlecap face, the billboard mimics the facial expressions of its audience, who can’t resist adding a few seconds to their journey for a touch of joy.
The billboard is an extension of Coca-Cola’s #MakeItHappy campaign; you can see how some passers-by joined in the fun below.