Instagram noted as The Engagement Platform


Instagram has been noted as a key social media platform for marketing. Instagram Identified as top engagement platform social media

Socialbaker Analytics have identified Instagram as the Engagement Platform, the definitive place to be for brands who want to engage with their communities.

Instagram has more than 300 million users, 70% of those from outside the US, and the best performing brands on the site generate nearly 50x more engagement with organic content than Twitter.

The top 25 most engaging brands boast an impressive average post engagement rate of 3.31% compared to 0.07% on Twitter.

Socialbakers say “Instagram gives brands an outlet for creative storytelling and engagement with tight communities of people who share a passion for the brands’ values.”

Find out more about Instagram’s brand engagement here.

UK advertising to go ‘digital-first’


Digital Advertising Internet Enabled Devices Mobile Phones

The UK is set to become the first country where over half of advertising budgets are spent on digital and online media.
Group M, the worldwide media buying arm of WPP, has predicted that 50% of £15.7 billion advertising spending in the UK will go to digital, beating channels including print, cinema, buses, newspapers, magazines, TV, radio, billboards and posters combined.
The way Britons have embraced internet-enabled devices, along with a national obsession with gadgets, social media and online shopping are cited as reasons for this shift. An Ofcom survey has shown that over 44% of households own both a smartphone and laptop.
Countries set to follow this move to digital include Sweden (47% digital spending), Denmark (43%), Australia (42%) and Norway (40%).
Click here to find out more and let us know what you think about the UK’s predicted 50% digital status.

Video for the B2B Marketing Awards 2014


B2B Marketing AwardsFor the eighth year in a row, we devised the creative platform for the B2B Marketing Awards, using a highly engaging circus theme across each element of the event.

One of these elements was the video we created for the Awards, which was screened on the night, helping to build plenty of excitement among the guests.

Watch the video below and find out more about our work for the awards here.

A self-driving car for goldfish


Fish on WheelsA Dutch design studio has given goldfish some freedom by unveiling its fish tank on wheels.

Studio Diip’s ‘Fish on Wheels’ is a robotic four-wheeled car, attached to a bespoke tank that includes a webcam that tracks the goldfish’s movements.

The tracking data is relayed to an Arduino microchip, which then drives the vehicle in whichever direction the fish is moving.

The studio said: “Our pet fish have always been limited to their water holding area known as ‘the fish tank’. In an attempt to liberate fish all over the world, the first self-driving car for fish has been developed. Hopefully this invention will encourage more development in enhanced pet mobility, so pet animals can travel the world more freely.”

Watch Fish on Wheels in action below and tell us if you’d buy this for your goldfish.

Times Square unveils its largest interactive billboard


Times Square BillboardTimes Square has revealed its largest ever interactive billboard, which has been taken over by Google.

The billboard, which has a pixel density of 2368 x 10048, stretches across an entire city block across Broadway.

For just two days, the billboard has been dedicated to an interactive Android game, which allows members of the public to customise their characters (which can then be printed on merchandise).

Google has the advertising space until 31st January, during which it will showcase its products and highlight charitable causes, such as the WWF.

Find out more about the billboard here.

Nine basic principles of responsive design


Responsive designA collection of fun minimalist gifs demonstrates nine principles of responsive web design.

The gifs, created for Froont Blog, show how web content reacts to design elements, like flow, relative units, and breakpoints, through dynamic comparisons.

The blog also considers the advantages and disadvantages of webfonts and system fonts, bitmaps and vectors, and responsive and adaptive design.

Take a look at all the gifs here and let us know what you think.

Digital flowers that bloom when approached


Digital flower installationA former factory has been transformed into a reactive digital installation of flowers that bloom when a viewer walks up to them.

The installation, by teamLab, covers four inner walls of the factory in Japan.

The digitally rendered flora blooms and explodes into petals when a visitor approaches the walls, filling the dark room with colour.

The flowers are rendered in real time and refreshed every hour.

Take a closer look at the installation here and tell us what you think.

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