Guess the city by the emoji


Test your knowledge of well-known cities and emojis with The Telegraph’s new quiz.

To celebrate World Emoji Day, the quiz takes nineteen cities and represents them in emoji form, offering a written clue for those of us who aren’t experts in the pictorial language.

Some are easy (such as ‘Spanish angels’) while some may require a bit of lateral thinking on the lines of iconic quiz show ‘Catchphrase’ (in which you have to say what you see).

Have a go at the quiz here and tell us how well you do – or let us know if you’ve got your own city-emoji suggestions…

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Coca-Cola asks Londoners to ‘Choose Happiness’ this summer


Coca-Cola has decided to measure the happiness of Londoners this summer as part of its ongoing ‘Choose Happiness’ campaign.

The brand has created ‘happiness meters’, using real-time social data and outdoor advertising, which will analyse any tweets using the hashtag #ChooseHappiness.

300 digital billboards in the capital will show the ever-changing results of the happiness meters, along with promotions for the events supporting the campaign, including phone-in competitions and deliveries of chilled Coca-Cola to London parks.

Find out more about the campaign, which is running throughout August and September, here and tell us if you’ll be choosing happiness.

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How the world uses Twitter in 2015


If you’re an avid retweeter or just an occasional user of Twitter, it can be tempting to wonder how your Twitter behaviour measures up to everyone else’s.

HubSpot’s new infographic reveals how Twitter’s 300 million active users behave on the social media platform, giving insight into demographics, engagement, and content.

For instance, did you know that 55% of tweets include an image and that 5pm is the peak time for retweets? Or even that a third of Twitter’s users are based in the Asia Pacific region?

The infographic also reveals how engagement differs for B2B and B2C marketing, and how many languages are supported on the platform.

Take a closer look at the infographic here.

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Pimm’s launches innovative digital posters


Have you always wanted to know in advance if a pub still has seats on a hot summer day? Well, Pimm’s has launched new billboard posters that will let you know.

The brand has installed innovative sensor-activated digital posters throughout London, which will activate when the temperature reaches 16 degrees Celsius and will update you with seating space information in your area.

Using beacon technology to sense when the participating pubs and beer gardens have space, the ads will also change their messaging depending on the weather data they receive.

Learn more about this innovative campaign here and let us know if you’ll be paying attention to the Pimm’s posters.

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Ofcom reveals latest UK web usage figures


Ofcom has unveiled its latest research on how we use technology in 2015.

The study reveals that the average Internet user in the UK spends twenty hours a week online – a figure which has doubled in a decade.

The report also shows the increasing importance of social media among Internet users, with 72% belonging to a social network.

1,890 adults from across the UK were surveyed for the questionnaire.

Find out more about the report here and tell us if you think it’s an accurate reflection of the way we use the Internet.

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Samsung launches an Avengers-themed virtual reality experience


Samsung has launched an Avengers-themed creative campaign, called ‘We Are Greater Than I’, which features amazing virtual reality.

The brand is promoting the Galaxy S6 smartphone with a two-minute virtual reality experience based on Marvel’s ‘The Avengers: Age of Ultron’.

This innovative experience places you in the middle of a battle between the Avengers and Ultron with special goggles.

Head of marketing at Samsung Mobile, Jamie Park says: “we’ve seen a growing interest from studios around the additive experience VR can deliver to fan engagement.”

Check out the experience below and tell us if you would like to take part. 

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Battersea Dogs & Cats Home’s brilliant ad


Battersea Dogs & Cats Home has recently revealed an innovative digital billboard, raising awareness of pet adoption.

For the inventive #LookingForYou campaign, members of the public have been receiving leaflets containing a chip that will make the dog follow them from one interactive billboard to the other.

Battersea’s head of operations, Carly Whyborn, said, “we’re using innovative technology in a way that has never been seen before, and we hope more of our abandoned animals find loving homes because of it”.

Watch the campaign in action below and tell us what you think.

https://player.vimeo.com/video/126591064

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