Dove brings ‘100 colours’ to shopping centres


Dove 100 colours screensDove installed colour-detecting digital screens in shopping centres across the country, as part of its ‘100 colours’ campaign.

The screens recognised the dominant colour of a person’s clothing and then showed them a demonstration of Dove’s deodorant being sprayed on fabric of a similar colour – proving that the deodorant doesn’t stain clothes.

The screens finished the demonstration by telling users where to buy Dove within the shopping centre.

The campaign, put together by Kinetic, was carried out in shopping centres including Bluewater and Lakeside.

Find out more about the campaign here and tell us what you think.

‘Share a Coke’ comes to 4oD


Share a CokeCoca-Cola and Channel 4 have entered a historic partnership, creating personalised digital television adverts.

The ‘Share a Coke’ campaign has been extended to Channel 4’s 4oD platform, in which viewers have to log in to watch content.

4oD users will see a bottle of Coca-Cola with their own name on it, followed by the brand’s advert.

Channel 4 has been chosen for the campaign, as half of the 16-24 demographic in the UK are signed up to 4oD.

Find out more about the innovative campaign here and tell us what you think of it.

Landesgartenschau: an exhibition hall built by robots


Landesgartenschau Exhibition HallAn exhibition hall has a structure created entirely from plywood prefabricated by robots.

The Landesgartenschau Exhibition Hall in Germany has been constructed using digital design and robotic fabrication techniques, which also included insulation, waterproofing and cladding.

The hall’s structure consists of 243 hexagonal plywood panels and the double-domed design is inspired by the skeletal structure of a sea urchin, which is described as ‘one of the most efficient modular systems in nature’.

Find out more about the design here and tell us what you think.

The Metropolitan Museum of Art’s online collection


Metropolitan Museum of ArtThe Metropolitan Museum of Art has released thousands of images from its collection into a digital archive.

The museum, which is the largest in the United States, has released nearly 400,000 iconic and historical paintings and photographs.

Pictures from the digital collection can be downloaded and used for non-commercial purposes from the museum’s website.

The works of Picasso, Manet and Rembrandt are included in the collection, which can be downloaded here – tell us what you think of this digital move.

Monochrome photos given a new life in colour


Colourised photosIt’s easy to view history in shades of grey when so many historic photographs and films are in monochrome or sepia, but the trend for digitally colourising old pictures is catching on.

Professional and amateur artists painstakingly research the context of black and white photos to ensure that the colours and textures they restore are as historically accurate as possible. If they can’t know for sure, the colouriser uses their judgement and sense of colour to fill in the gaps.

Famous photographs that have been colourised include ones of Marilyn Monroe, Albert Einstein, and a newspaper boy selling news of the Titanic.

Take a look at twenty colourised photos here and tell us what you think of them.

Process Industry Informer magazine app


Process Industry InformerLeading trade magazine Process Industry Informer (PII) is now available across all major tablet devices.

PII, which is currently celebrating twenty years as an independent publication, covers innovation in the UK’s process engineering industries.

Its magazine app is integrated with iTunes, Google Play and Amazon, and as well as offering ‘a completely new reading experience’, the PII app provides additional interactive content compared to the print edition.

Find out more about PII’s digital edition here and tell us if you’ll be subscribing.

Bossy: the smart task reminder


BossyA design student has created a new way to keep on top of tasks and boost your productivity – and he’s called it ‘Bossy’.

Designed to make the most of your time, Lucas Neumann’s ‘Bossy’ is a paperweight-style device, which connects to all your online calendars and apps.

It can display up to three priorities, such as ‘write assignment’, and will even remind you to take a break with its clear and colourful icons.

Find out more about the handy product here and tell us if you would find this useful.

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