Online media streaming up nearly 400%


Online media streamingNew figures from Adobe have shed light on the latest online streaming trends, revealing that online TV video consumption has risen by 388%.

Using smart devices to watch videos is on the rise, with over a quarter of online viewing taking place on a smartphone or tablet.

However, desktop is still king, with Adobe finding that videos that reach 25% completion on a desktop computer are three times more likely than on a smart device to reach 75% completion.

Read more about the research here.

How effective is Out of Home advertising?


Out of Home adNew research has discovered the effect of Out of Home (OOH) advertising, finding that 79% of consumers take action after seeing an OOH advert.

Future Foundation’s study also revealed that 62% of consumers who are most engaged with smart devices immediately looked online for more information after viewing an OOH ad.

Digital OOH ads drove the bulk of the responses and were found to be particularly successful when they rewarded interaction by offering prizes.

Find out more about the research here and tell us what kinds of OOH ads you respond to.

‘Your Life’ project shows how Earth has changed


Your Life on EarthThe BBC has launched a personalised dashboard showing how the world has changed since you were born.

As part of the new BBC Earth digital offering, the ‘Your Life on Earth’ dashboard visualises data on how humanity and the planet have changed since the user’s birth.

The graphics can be shared individually or as a whole across social media.

BBC Earth editor, Matt Walker, described the new site as ‘an incredibly rich destination for natural history and everyone with a curious mind and an interest in the world around them’.

Find out more about the new platform here and tell us if you’ll be trying it out.

Brands introduce a digital sustainability platform


CollectivelyA group of major brands has come together to launch a new digital platform to promote sustainability.

Collectively, which is backed by companies including BT, Microsoft, and Nike, is designed to encourage ‘millennials’ to live more sustainably.

The platform will be updated daily with inspirational content from sectors including food, technology, and fashion.

Resulting from discussions at the World Economic Forum, Collectively also welcomes user submissions, and organisers claim it has the ‘potential to create positive change’.

Find out more about Collectively here and tell us if you’ll be using it.

Shell Lace Structure


Shell Lace StructureAn architecture practice has revealed a new single-surface structural technique inspired by nature.

Tonkin Liu worked with Arup to develop ‘Shell Lace Structure’, which takes inspiration from the super-strength and lightness of mollusc shells.

Shell Lace Structure uses optimised curvilinear geometry combined with corrugation for a strong, robust form, whilst ‘strategically placed’ perforations ensure that the structures remain lightweight.

A combination of digital modelling and engineering analysis was used to create the technique, which also allows users to cut shapes from sheets of material.

Find out more about Shell Lace Structure here.

Instagram launches creative advertising for brands


Instagram Waitrose adInstagram has introduced an advertising unit for UK brands.

The photo app’s new ‘Sponsored’ unit charges advertisers on a cost-per-mille basis and allows them to target audiences by demographic.

The first seven advertisers include Cadbury, Rimmel, and Waitrose.

Instagram describes the new offering as a ‘premium brand experience’ and insists that sponsored ads looks as natural as organic content – also encouraging brands to be as creative as possible with the format.

Read more about the new initiative here.

Penguin launches ‘YourFry’ creative competition


YourFryPenguin has launched a unique creative competition in partnership with WeTransfer and Stephen Fry.

YourFry’ celebrates the release of Stephen Fry’s new book ‘More Fool Me’ and invites creatives to design their own interpretations of the work.

The campaign has released assets, including text, imagery, and audio, to designers, who can upload their own concepts for ‘More Fool Me’ to WeTransfer.

WeTransfer said: “We always look for new ways to provide more depth and inspire our users through collaborations with creative industries. YourFry is a uniquely rich, cohesive experience and we’re anticipating this collaboration [will] inspire people around the world.”

Find out more about the campaign here and tell us if you’ll be entering the competition.

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