Ofcom reveals latest UK web usage figures


Ofcom has unveiled its latest research on how we use technology in 2015.

The study reveals that the average Internet user in the UK spends twenty hours a week online – a figure which has doubled in a decade.

The report also shows the increasing importance of social media among Internet users, with 72% belonging to a social network.

1,890 adults from across the UK were surveyed for the questionnaire.

Find out more about the report here and tell us if you think it’s an accurate reflection of the way we use the Internet.

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Samsung launches an Avengers-themed virtual reality experience


Samsung has launched an Avengers-themed creative campaign, called ‘We Are Greater Than I’, which features amazing virtual reality.

The brand is promoting the Galaxy S6 smartphone with a two-minute virtual reality experience based on Marvel’s ‘The Avengers: Age of Ultron’.

This innovative experience places you in the middle of a battle between the Avengers and Ultron with special goggles.

Head of marketing at Samsung Mobile, Jamie Park says: “we’ve seen a growing interest from studios around the additive experience VR can deliver to fan engagement.”

Check out the experience below and tell us if you would like to take part. 

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Battersea Dogs & Cats Home’s brilliant ad


Battersea Dogs & Cats Home has recently revealed an innovative digital billboard, raising awareness of pet adoption.

For the inventive #LookingForYou campaign, members of the public have been receiving leaflets containing a chip that will make the dog follow them from one interactive billboard to the other.

Battersea’s head of operations, Carly Whyborn, said, “we’re using innovative technology in a way that has never been seen before, and we hope more of our abandoned animals find loving homes because of it”.

Watch the campaign in action below and tell us what you think.

https://player.vimeo.com/video/126591064

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Track Nessie with Google Street View


Google Street View has turned its attention to the famous Loch Ness Monster.

The technology firm has teamed up with Visit Scotland and Adrian Shine to produce photographs of the Scottish loch for the Google Street View collection, which are now online for potentia lNessie hunters.

To celebrate the news, Google turned its daily Doodle into a fun reimagining of the iconic legend.

Watch the video below and tell us if you would try to track down Nessie.

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The progress of technology


An infographic reveals how technology has progressed in the last fifteen years.

As the digital revolution is now so multi-faceted, the infographic just touches on a few key milestones.

These include the Google self-driving car, the rise of mobile devices, and the launch of iTunes, as well the companies that made a significant impact on its development such as Google and Apple.

Have a look at the whole infographic here and tell us what you think about it.

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Little Black Classics


Penguin Books has created a new collection to celebrate its 80th anniversary.

Eighty classic Penguin titles have been chosen for the Little Black Classics range, to be sold at 80p each.

Poetry, drama, and famous short stories will be found in this brand new collection.

A cute website has also been created, where you can navigate a penguin to discover the eighty classics available.

Take a look at the full collection here and tell us which ones you have.

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YouGov launches Profiles


YouGov has revealed its product Profiles, designed for agencies and brands.

Profiles is a segmentation and media planning product that examines demographics in depth.

With data collected from over 200,000 UK YouGov members, they are able to give a precise image of any brand, person, or thing’s target audience by giving specific statistics on the audience’s likes, preferences, and habits.

Try out Profiles here and tell us what you think.

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