Penguin launches ‘YourFry’ creative competition


YourFryPenguin has launched a unique creative competition in partnership with WeTransfer and Stephen Fry.

YourFry’ celebrates the release of Stephen Fry’s new book ‘More Fool Me’ and invites creatives to design their own interpretations of the work.

The campaign has released assets, including text, imagery, and audio, to designers, who can upload their own concepts for ‘More Fool Me’ to WeTransfer.

WeTransfer said: “We always look for new ways to provide more depth and inspire our users through collaborations with creative industries. YourFry is a uniquely rich, cohesive experience and we’re anticipating this collaboration [will] inspire people around the world.”

Find out more about the campaign here and tell us if you’ll be entering the competition.

Is social media the best channel for B2B marketing?


B2B marketing and social mediaA new study has revealed that 79% of B2B marketers believe that social media is the most effective channel for marketing.

The research also showed that 38% would spend any extra budget on social media, but mobile marketing is yet to catch up with the enthusiasm for social (those surveyed put only 7% of their budget towards mobile).

B2B marketers’ top priorities, challenges, and digital skills are also covered in the research, which sheds light on some surprising facts.

The study was carried out by Omobono, Circle Research, and The Marketing Society; you can see the whole infographic here.

ArcKit: a flexible modelling system


ArcKitAn architectural kit allows you to create physical and digital models in a modular design.

ArcKit consists of nearly 400 pieces (with 25 unique components) which click together and can be built on the kit’s grid.

The angular pieces let users build intricate designs with the simple elements, which include ‘arckitexture’ adhesive sheets, on which digital elements (such as wall and flooring patterns) can be printed before being fixed to the design.

The set uses a scale of 1:48 for easy conversion to imperial measurements and is complemented by ArcKit Digital, which can recreate physical projects in Trimble software.

Find out more about ArcKit here or see it in action below – tell us what you think of the kit.

Dove brings ‘100 colours’ to shopping centres


Dove 100 colours screensDove installed colour-detecting digital screens in shopping centres across the country, as part of its ‘100 colours’ campaign.

The screens recognised the dominant colour of a person’s clothing and then showed them a demonstration of Dove’s deodorant being sprayed on fabric of a similar colour – proving that the deodorant doesn’t stain clothes.

The screens finished the demonstration by telling users where to buy Dove within the shopping centre.

The campaign, put together by Kinetic, was carried out in shopping centres including Bluewater and Lakeside.

Find out more about the campaign here and tell us what you think.

‘Share a Coke’ comes to 4oD


Share a CokeCoca-Cola and Channel 4 have entered a historic partnership, creating personalised digital television adverts.

The ‘Share a Coke’ campaign has been extended to Channel 4’s 4oD platform, in which viewers have to log in to watch content.

4oD users will see a bottle of Coca-Cola with their own name on it, followed by the brand’s advert.

Channel 4 has been chosen for the campaign, as half of the 16-24 demographic in the UK are signed up to 4oD.

Find out more about the innovative campaign here and tell us what you think of it.

Landesgartenschau: an exhibition hall built by robots


Landesgartenschau Exhibition HallAn exhibition hall has a structure created entirely from plywood prefabricated by robots.

The Landesgartenschau Exhibition Hall in Germany has been constructed using digital design and robotic fabrication techniques, which also included insulation, waterproofing and cladding.

The hall’s structure consists of 243 hexagonal plywood panels and the double-domed design is inspired by the skeletal structure of a sea urchin, which is described as ‘one of the most efficient modular systems in nature’.

Find out more about the design here and tell us what you think.

The Metropolitan Museum of Art’s online collection


Metropolitan Museum of ArtThe Metropolitan Museum of Art has released thousands of images from its collection into a digital archive.

The museum, which is the largest in the United States, has released nearly 400,000 iconic and historical paintings and photographs.

Pictures from the digital collection can be downloaded and used for non-commercial purposes from the museum’s website.

The works of Picasso, Manet and Rembrandt are included in the collection, which can be downloaded here – tell us what you think of this digital move.

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