A self-driving car for goldfish


Fish on WheelsA Dutch design studio has given goldfish some freedom by unveiling its fish tank on wheels.

Studio Diip’s ‘Fish on Wheels’ is a robotic four-wheeled car, attached to a bespoke tank that includes a webcam that tracks the goldfish’s movements.

The tracking data is relayed to an Arduino microchip, which then drives the vehicle in whichever direction the fish is moving.

The studio said: “Our pet fish have always been limited to their water holding area known as ‘the fish tank’. In an attempt to liberate fish all over the world, the first self-driving car for fish has been developed. Hopefully this invention will encourage more development in enhanced pet mobility, so pet animals can travel the world more freely.”

Watch Fish on Wheels in action below and tell us if you’d buy this for your goldfish.

Times Square unveils its largest interactive billboard


Times Square BillboardTimes Square has revealed its largest ever interactive billboard, which has been taken over by Google.

The billboard, which has a pixel density of 2368 x 10048, stretches across an entire city block across Broadway.

For just two days, the billboard has been dedicated to an interactive Android game, which allows members of the public to customise their characters (which can then be printed on merchandise).

Google has the advertising space until 31st January, during which it will showcase its products and highlight charitable causes, such as the WWF.

Find out more about the billboard here.

Nine basic principles of responsive design


Responsive designA collection of fun minimalist gifs demonstrates nine principles of responsive web design.

The gifs, created for Froont Blog, show how web content reacts to design elements, like flow, relative units, and breakpoints, through dynamic comparisons.

The blog also considers the advantages and disadvantages of webfonts and system fonts, bitmaps and vectors, and responsive and adaptive design.

Take a look at all the gifs here and let us know what you think.

Digital flowers that bloom when approached


Digital flower installationA former factory has been transformed into a reactive digital installation of flowers that bloom when a viewer walks up to them.

The installation, by teamLab, covers four inner walls of the factory in Japan.

The digitally rendered flora blooms and explodes into petals when a visitor approaches the walls, filling the dark room with colour.

The flowers are rendered in real time and refreshed every hour.

Take a closer look at the installation here and tell us what you think.

Study shows consumers expect mobile-optimised sites


Mobile studyNew research shows that consumers expect websites to be optimised for mobile.

The study, by the Internet Advertising Bureau (IAB) and Kantar Media, reveals that 69% of UK adults describe using a non-optimised site as ‘frustrating’ and that 81% of smartphone users access the internet via their phone on a daily basis.

The research also highlights the importance of mobile in consumers’ online journey – half of those surveyed make a purchase via their phone on a monthly basis and nearly half use smartphones to research products.

Traditional media also plays a part in this, with 59% of respondents being encouraged by forms including television and print, to find out more information about a product or service.

Read more about the study here.

Online media streaming up nearly 400%


Online media streamingNew figures from Adobe have shed light on the latest online streaming trends, revealing that online TV video consumption has risen by 388%.

Using smart devices to watch videos is on the rise, with over a quarter of online viewing taking place on a smartphone or tablet.

However, desktop is still king, with Adobe finding that videos that reach 25% completion on a desktop computer are three times more likely than on a smart device to reach 75% completion.

Read more about the research here.

How effective is Out of Home advertising?


Out of Home adNew research has discovered the effect of Out of Home (OOH) advertising, finding that 79% of consumers take action after seeing an OOH advert.

Future Foundation’s study also revealed that 62% of consumers who are most engaged with smart devices immediately looked online for more information after viewing an OOH ad.

Digital OOH ads drove the bulk of the responses and were found to be particularly successful when they rewarded interaction by offering prizes.

Find out more about the research here and tell us what kinds of OOH ads you respond to.

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