Eurostar’s #bettercloser campaign


#bettercloserTo celebrate its 20th anniversary, Eurostar is highlighting the cultural benefits the service has brought to Europe with a new campaign.

Eurostar’s #bettercloser campaign uses customers’ real responses to show the greater cultural understanding between London, Paris, and Brussels since the train service began in 1994.

Artists, including Jean Jullien and Adrian Johnson, brought these responses to life in the form of creative marketing material, including posters and an exclusive Metro newspaper wrap.

Read more about the campaign here.

A three-dimensional ‘pixellated’ installation


Many Small CubesAn architect has created a carefully balanced installation made of aluminium cubes.

Sou Fujimoto’s ‘Many Small Cubes’ has a three-dimensional pixellated effect, with the different sized cubes stacked, suspended, and balanced into a towering form.

The centre of the installation is hollow, encouraging the public to explore ‘Many Small Cubes’ from its interior.

The installation has been created for the FIAC art fair in Paris.

Take a closer look at the installation here and let us know what you think.

Nine basic principles of responsive design


Responsive designA collection of fun minimalist gifs demonstrates nine principles of responsive web design.

The gifs, created for Froont Blog, show how web content reacts to design elements, like flow, relative units, and breakpoints, through dynamic comparisons.

The blog also considers the advantages and disadvantages of webfonts and system fonts, bitmaps and vectors, and responsive and adaptive design.

Take a look at all the gifs here and let us know what you think.

Digital flowers that bloom when approached


Digital flower installationA former factory has been transformed into a reactive digital installation of flowers that bloom when a viewer walks up to them.

The installation, by teamLab, covers four inner walls of the factory in Japan.

The digitally rendered flora blooms and explodes into petals when a visitor approaches the walls, filling the dark room with colour.

The flowers are rendered in real time and refreshed every hour.

Take a closer look at the installation here and tell us what you think.

Colourful minimalist posters for a wine brand


Bordeaux Wines adA new series of print ads for a wine brand uses simple but clever imagery for an striking campaign.

The adverts for Bordeaux Wines use silhouettes of wine bottles against colourful backgrounds, reminiscent of retro French posters.

The posters include a bottle that has taken root in the ground and a bottle transformed into a telescope looking at the stars.

Take a look at the rest of the adverts here and tell us what you think.

The Pantone Hotel


Pantone HotelA Pantone Hotel has opened in Belgium, dedicated to all things colour.

The hotel is part of the Pantone Universe campaign, which has seen the company branding products with colours and their associated Pantone codes.

Decorated with Pantone paintings, furniture, and fixtures, the Hotel’s design was put together by Olivier Hannaert, Michel Penneman, and Victor Levy.

Take a closer look at the Pantone Hotel here and tell us if you’d stay there.

A pop-up restaurant on a frozen river


RAW:almondA British design studio is going to build a pop-up restaurant on the surface of a frozen river.

OS31 won a competition to build the RAW:almond restaurant in Canada, where it will sit between the Assiniboine and Red River.

Designed for Winnipeg’s annual winter festival, the restaurant will be made from metal scaffolding and shaped like an ‘x’ to represent the crossing of the rivers.

RAW:almond will open to the public on the 22nd January and you can read more about the pop-up here.

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