Clever ads by Evian


Evian has released another series of cute adverts as part of its ongoing campaign.

The mineral water brand’s latest clever print adverts continue to riff on their successful ‘Live Young’ motto.

This time, on point with the summer holidays approaching, the ‘holiday snap’ style shows adults and their inner children enjoying sun, sea, and sand in tranquil and tropical surroundings.

Discover the ads here and let us know if you’ll be heading down the beach with Evian soon.

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Tic Tac Minions


Tic Tac USA has launched a very cute new limited edition, inspired by the Minions from Despicable Me.

Fans of the quirky creatures will be able to buy bright yellow banana Tic Tacs, which have Stuart, Bob, and Kevin printed on them, to celebrate the Minions movie being released in June.

This branding stunt works particularly well as the Minions themselves are rather Tic Tac-shaped and have simple, easily recreated features.

The brand is also hosting a Minion takeover of its website, which includes a Tic Tac Minion game and the official movie trailer.

Take a closer look at the new Tic Tacs here and tell us if you’re going to see the movie.

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Concrete vs Concrete: striking street art illusions


An Italian artist has brought some unique street art to the streets of Riccione: strikingly realistic birds seemingly in flight.

Eron, who was named ‘best Italian street artist’ in the 1990s, has depicted herons and seagulls on the walls throughout the Italian city, giving them life through stunning ‘three-dimensional’ realism.

The artist’s sequential ‘flipbook’ style revitalises these old concrete walls with splashes of white, while the illusionary effect makes the birds look like they’re taking off in flight.

Watch Eron create his striking work below and let us know what you think.

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London’s top ten Instagram hotspots


Love Home Swap has discovered the top photobombing locations in London, with some interesting findings.

The home exchange club revealed the ten most popular ‘selfie’ spots in London (the world’s most Instagrammed capital city).

The iconic Hyde Park is the most Instagrammed location of the capital, with more than 715,563 Instagram posts.

Madison St Pauls and Battersea Park rank second and third with 210,005 shots and 103,211 posts respectively.

Take a look at the whole list here and tell us which ones you’ve taken selfies at.

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Clerkenwell Design Week: Review


The most exciting festival in Clerkenwell has come to an end.

Bigger and better than ever, this year’s CDW saw interactive installations, a vibrant fringe, immersive showroom experiences, and beautiful brands come together to showcase an astonishing range of creativity.

Our highlights (and photographs) are legion, but here are just a few final observations:

Jimbobart at Additions – St John’s Square

The brainchild of designer James Ward, Jimbobart is a range of slightly eccentric, very subversive ceramics based on ‘expressive animal drawings’. Our favourite is ‘The Cake Crusader’ (as pictured).

Metro Imaging – 32 Great Sutton Street

Visitors had an exclusive opportunity to explore the printing specialists’ work, which includes printing onto surfaces such as metal, glass, and stone. The Kate Moss print in particular stood out dramatically against the stark white walls.

Tarkett at Desso – 23-25 Great Sutton Street

Flooring manufacturer Tarkett teamed up with trend forecasters Scarlet Opus for a presentation on upcoming design trends for commercial interiors, with a translation for flooring. Trend Presenter Sally Angharad gave a highly engaging snapshot of the current influences on the creative industry and how these are set to evolve during this year and next.

We’ve thoroughly enjoyed Clerkenwell Design Week; let us know your CDW highlights.

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Clerkenwell Design Week: Preview


One of the most hotly anticipated design festivals in London opens tomorrow and The Think Tank will be exploring it first-hand.

Clerkenwell Design Week (CDW) is now in its sixth year, well established in the national (if not international) design calendar.

From funky installations and product showcases to one-off presentations and networking events, CDW offers a true smorgasbord of treats to anyone interested in the creative industries.

CDW is worth an explore if you’re in the area (you can register here); if not, follow our blog and the official hashtag #CDW2015.

Let us know what you’re looking forward to during Clerkenwell Design Week.

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‘The Key in the Hand’ exhibition


A Japanese artist has unveiled an impressive memory-inspired work of art at the 2015 Venice Art Biennale.
 
Chiharu Shiota, who represents the Japan Pavilion, revealed ‘The Key in the Hand’, an exhibition with more than 50,000 unique used keys intertwined over two boats.

Visitors are encouraged to think about the importance of memories and the unknown when walking under the striking maze created by the artistic structure.

The artist said: “keys are familiar and very valuable things that protect important people and spaces in our lives. As I create the work in the space, the memories of everyone who provides me with their keys will overlap with my own memories for the first time.”

Take a closer look at Shiota’s work here and tell us if it inspires you.

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