December 19, 2014 Leave a comment
Socialbaker Analytics have identified Instagram as the Engagement Platform, the definitive place to be for brands who want to engage with their communities.
Instagram has more than 300 million users, 70% of those from outside the US, and the best performing brands on the site generate nearly 50x more engagement with organic content than Twitter.
The top 25 most engaging brands boast an impressive average post engagement rate of 3.31% compared to 0.07% on Twitter.
Socialbakers say “Instagram gives brands an outlet for creative storytelling and engagement with tight communities of people who share a passion for the brands’ values.”
Find out more about Instagram’s brand engagement here.