October 2, 2015 Leave a comment
There are many things brands need to do to survive an ever-changing market – sometimes this includes evolving their logo.
After all, any brand wants their logo to be recognised without needing to resort to unnecessary wording or explanation
The Logo Company have created an insightful infographic that showcases how 12 well-known brands have evolved their iconic logos, including IBM, Apple, Pepsi, and Shell.
Apple is a great example: the timeline shows how the company began with a surprisingly dark and detailed logo, before its famous apple outline appeared and evolved, becoming increasingly monochrome and sleek as the brand became a technology giant.
One intriguing story belongs to Microsoft Windows, which has come full circle with a logo that is astonishingly close to its 1985 original.
Take a look at the other brands and the evolution of their logos here.