Friday Five: Innovative Billboards

Friday Five is back again and this week, we’ve chosen our favourite fun billboards from around the world:

1. Mr Kipling
Why use paper when you can use cake? Mr Kipling created a billboard made entirely of edible treats – definitely the most delicious ad on our list.

2. British Airways
Piccadilly Circus is known for its bright lights and billboards – this Cannes Lion winner was an interactive real-time ad that pointed out BA planes as they flew overhead.

3. Glad Cling Wrap
680 orange slices were placed on an outdoor billboard with just a select few wrapped in cling film. Embodying the tag line ‘Fresher Longer’, the wrapped oranges stayed fresh, while the others rotted away.

4. BBC World
A more thoughtful ad, which saw BBC World use clever perspective and angles to let viewers ‘see both sides of the story’.

5. Adidas
And finally, goalkeeper Petr Cech ‘supported’ Vienna’s Prater Ferris Wheel on a very ambitious billboard.

Let us know what you think of our list and tell us if you’d nominate any other creative billboards.

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Which Pantone colour are you?

Creative Market has created a colourful quiz that reveals which Pantone shade best reflects your personality.

The quiz analyses your character with 10 quirky questions, from ‘What best describes the everyday food you eat?’ to ‘You have your best creative ides when?’

Pantone, which describes itself as ‘the standard language for colour communication’, also chooses the influential ‘Colour of the Year’ (currently Marsala).

We came out as ‘Minion Yellow’ – give the quiz a go here and tell us what colour you are.

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Little Black Font Book Volume 2

Alex Haigh’s pocket-sized design book has become a new bestseller.

The Little Black Font Book Volume 2 is a revised version of the 2012 edition, with a sleek red, white and black look which showcases a vibrant range of fonts in an accessible way.

Each font is specially formatted to reveal its true potential, so the book is ideal for showing ideas to clients or getting that crucial design inspiration.

The font book reached number one on Amazon’s Typography book chart within just 24 hours of its launch.

Discover the Little Black Font Book Volume 2 here and let us know if you’ll be buying it.

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Friday Five: Google Doodles

Friday Five is our new addition to The Think Tank blog: every Friday, we select five of the best examples of any given subject across design, architecture, and advertising.

The first edition looks at some of Google’s best Doodles, which have been entertaining users since 1998, celebrating events with light-hearted variations of Google’s logo.

Here’s our Friday Five:

1. ‘Evidence of water found on Mars’
This adorable animation is dedicated to the recent scientific reveal, showcasing a very thirsty Mars.

2. ‘30th Anniversary of PAC-MAN’
Why not play this interactive retro game? ‘Insert a coin’ and chase the ghosts around the Google-inspired maze.

3. ‘Google’s 15th Birthday’
This interactive doodle is fun for everyone: give the piñata a bash and see who can win the most sweets.

4. ‘Total Lunar Eclipse’
Including real footage of the lunar eclipse, this Doodle shows the progress of the eclipse from start to finish.

5. ‘150th Anniversary of the Tube’
Like Google, the Tube has kept many Londoners connected over the years. In this colourful Doodle, each tube line transforms into the Google logo.

This is our top Friday Five – let us know what Google Doodles you would include.

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Funny ads with memorable messages

As we covered on yesterday’s #giftface blog, humour can be one of the most effective devices an advertising campaign can use.

Canva Design School has found some of the funniest ads from across the world, taking in cheeky packaging to ‘look twice’ print ads. Here are some of our favourites:

Pubfinder transformed two glasses of Guinness into a pair of binoculars, seamlessly conveying its brand proposition through an eye-catching, clever piece of design.

Hans Brinker Budget Hotel (proud to call itself the worst hotel in the world) embraced its reputation with some retro-themed, colourful posters, declaring snappy lines such as ‘Now: free key with your room’.

And Play-Doh, which presented one of its pots with a ‘Included’ badge…which listed everything from a tyrannosaurus to a robot to a tea set to a jet plane to anything else a child’s imagination can conjure.

Take a look at the full collection here and let us know your favourites.

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Colourful ad aims to raise awareness of autism

Advocacy organisation Autism Speaks has released a creative ad campaign to raise awareness of the signs of autism.

Using stop motion animation and 3D elements, ‘The World of Autism’ campaign uses the stories of real children with autism in order to help parents gain a better understanding of how they see the world.

The ad highlights key signs of autism, such as lack of eye contact and delayed speech, through this colourful retelling of one little boy’s experiences.

Watch the video below to find out more about the world of autism.

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What’s your social media skill level?

Social media is part of our lives, at work and at home.

Adweek’s new quiz takes a fun look at your corporate social media skill, from what tools you use to your reaction to office pranks.

Questions include ‘At the end of the day, what are you trying to accomplish?’ and ‘Which metrics are most likely to be discussed when the big boss is around?’, with a few tongue-in-cheek multiple choice answers along the way.

Find out if you’re as social media savvy as you think – play the quiz here.

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