The LEGO Architect

A new book inspires readers to recreate iconic architecture with LEGO.

Tom Alphin’s ‘The LEGO Architect’ is perfect for aspiring designers of any age, depicting famous buildings and their LEGO counterparts.

With step by step instructions and details of all the bricks you need for each constuction, the book encourages a playful, experimental approach beyond the standard LEGO Architecture sets that are currently available.

Showcasing seven styles from Neoclassical to Brutalism, The LEGO Architect looks at a wide variety of buildings, including St Paul’s Cathedral and Le Corbusier’s Unité d’Habitation.

Find out more about what the book has to offer here and tell us if you’re inspired to get building with LEGO.

Lego Architect 30.09.15.png

An intriguing ad for Abraxas

Winter, and therefore Halloween, is coming – perfect timing for one company’s dark new advertising campaign.

SABMiller’s new print ad for its Abraxas beer is almost completely black, with a hidden message that can only be activated if readers slide their smartphone light along the page.

Once lit, a golden bottle and gothic poem are revealed, describing the beer as an ‘equinoctial brew for the chosen few’.

This innovative ad conjures the feeling of being invited into a select club of drinkers; see the campaign in action below and let us know what you think of it.

Dark Ad 29.09.15.png

James Bond’s coolest gadgets

With the publicity around the new James Bond film building, a fun infographic reveals ten of the best Bond gadgets.

The infographic by MorphCostumes is as slick as the secret agent himself, with minimalist graphics and punchy colours.

From the explosive keychain in Casino Royale to Die Another Day’s invisible car, these amazing gadgets really are the definition of ‘cool’, with playful images demonstrating each item’s key features.

Others include a unique wrist dart gun, the spy’s ‘low-tech’ briefcase, and, of course, a jet pack.

Take a look at the whole countdown here and tell us what other handy devices should be on the list.

Coolest Gadgets 29.09.15.png

Beck’s reveals scratchable bottle

The intriguing idea that people enjoy peeling bottle labels has inspired an innovative scratchable bottle by Beck’s.

The beer brand’s new limited edition bottle incorporates a thin aluminium foil, providing a blank canvas for beer lovers to scratch and peel their own design or doodle while they drink.

Designed to capture a younger and more outgoing audience, Beck’s new bottles are sure to inspire some creativity – or at least a bit of fun.

Watch the video below and tell us what you think.

Beck's scratchable 28.09.15.png

How to unlock your creative genius

Ever wondered from where you can get that crucial spark of inspiration? A clever new infographic by Lemonly for Entrepreneur will help get your creative juices flowing.

As we know, creative ideas don’t always just come out of nowhere; from time to time, you can find it impossible to push past that creative block.

The infographic reveals 21 handy tricks of the trade to help inspire your creativity, from questioning everything to daydreaming and doodling – and even starting from scratch.

Take a look at the whole chart here and tell us what you do to boost your creativity.

Creative infographic 28.09.15.png


Designer Tom Dixon has opened a multisensory pop-up department store in the Old Selfridges Hotel, breathing new life into the disused space. 

Dixon’s high-end Multiplex hosts a full range of items from beauty and fashion to technology and furniture, representing dozens of international brands and designers.

An innovative partnership with Selfridges, Tom Dixon’s concept was to reinvigorate physical, rather than online, shopping, giving it a subversive spin, saying: “I wanted to see what happens if you take the raw energy that exists in London elsewhere and stick it right bang in the middle of one of the biggest department stores in the world.”

Take a look at what the department store has to offer here and let us know if you’ll be visiting.

Tom Dixon 24.09.15.png


Get every new post delivered to your Inbox.

Join 588 other followers

%d bloggers like this: